Bridgette Beyer

Leads Brand Social and Content teams supporting Premium Travel/Dining/Entertainment, Upmarket Card, Capital One Lounge, Retail Bank, Capital One Cafe, and Enterprise Brand verticals, including developing mass-integrated and social-first marketing campaigns and influencer strategies for all of the above

• Led Paid Social, Influencer and Content Marketing efforts for mass-integrated launch of Capital One's most premium credit card product - Venture X
• Developed strategy and sold proposal into cross-functional leadership teams to launch extensive influencer effort for Venture X, resulting in +15% aided brand awareness and +13% lift desired premium brand perception for Capital One
• Drove Capital One's launch into TikTok in 2023, spearheading platform strategy and building an aggressive creative engine to fuel publishing cadence of 3-5x a week. Efforts resulted in followership growth of 55K in 6 months
• Transformed brand's approach to mass-integrated marketing and sold in influencer strategy leading to +6% lift in ad recall and +10% lift in brand awareness, effectively cementing new long-term social strategy leveraged across the enterprise
• Leads team of social & content strategists, in house creative teams and external agency of record through briefing, creative development and campaign management of all mass-integrated paid social campaigns across each line of business (including Venture, Venture X, Quicksilver, Savor, Capital One Lounge, Capital One Shopping, Capital One Retail Bank and Capital One Auto Navigator)

Led enterprise brand content marketing strategy, including the launch of Capital One's content marketing hub Learn and Grow

• Spearheaded the strategy development and user testing of the enterprise brand content marketing editorial strategy still in existence today
• Led a team of copywriters and graphic designers to execute brand storytelling content marketing campaigns, which resulted in the brand's highest performing social content (23% above benchmark for video engagement)
• Managed content marketing hub migration strategy, working across lines of businesses to influence and build cohesive content platform across the enterprise for a more seamless customer experience
• Developed analytical framework and reporting methods to share content hub performance across brand and business leaders and contributors

Led creative strategy, development, and in-market testing agendas for paid social direct response marketing efforts supporting US Card

• Developed and led execution of Digital Acquisitions' first cross-channel retargeting effort, reaching an additional 8M prospective card customers for Capital One
• Drove intent development and prioritization of this strategy by acquiring support from 4 separate lines of businesses within the company and leading campaign execution for the Upmarket and Mainstreet Card social strategy teams

Led strategy and creative development of integrated performance marketing campaigns across display and social channels - inclusive of in-market testing, creative brief writing, creative development and campaign management

Managed and developed an array of television broadcast, social, print, display, and radio advertising executions for national and global accounts including Discover Card, Norwegian Cruise Line, Sun Life Financial, ManpowerGroup, 1-800 Contacts, Chen Med, etc.

• Awarded "Employee of the Month" in January 2012 at The Martin Agency for leadership in Norwegian's largest digital marketing effort and agency's first responsive digital ad campaign
• Led Discover "It" card launch efforts which included agency's largest out of home effort in over 5 years

Mainstreet

• Partnered with in-house creative studio and agencies of record to create print, online, television, direct mail and trade show advertising for Choice Hotels' 10 brands to strengthen brand awareness and promotional marketing
• Managed advertising efforts for intermediary marketing segments including creative development and copywriting of print advertising and collateral for sports partnerships, group sales and Caribbean hotel properties