Bridgette Nilsen
New York,NY
Summary
Talented Marketing specialist offering results-driven, proactive approach to meeting clients' needs and exceeding expectations. Excels in building accounts into long-lasting relationships built on mutual benefit and profitability. With a robust background steering omni-channel marketing and creative direction while crafting compelling brand stories that resonate with audiences and drive measurable outcomes for clients. History of creating cohesive, successful accounts teams to handle high workloads and ambitious targets.
Overview
23
23
years of professional experience
Work History
GROUP ACCOUNT DIRECTOR
THOMASARTS AN INTEGRITY AGENCY
07.2020 - Current
- Lead creative strategy and development for multiple clients, including CVS Health/Aetna, a Fortune 500 company
- Develop comprehensive strategic plans for clients, ensuring all marketing initiatives aligned with goals and objectives.
- Increased client satisfaction by effectively managing multiple accounts and maintaining strong relationships with key stakeholders.
- Play pivotal role in agency-wide initiatives aimed at improving overall service quality, contributing valuable insights from perspective of group account management.
- Manage new business development, from RFP, credential presentations and building out customized pitch proposals for new clients
- Oversee omnichannel brand campaigns for clients including video, social engagement, digital display, website development, print, OOH and more
- Drive revenue growth for account, resulting in incremental areas of opportunity for agency
- Identified opportunities for upselling additional services to existing clients, generating increased revenue without compromising client satisfaction levels.
- Led team of account managers to successfully deliver high-quality campaigns for various clients, resulting in increased revenue and client retention.
SR. DIRECTOR
OMG CONTENT COLLECTIVE @OMD
02.2016 - 04.2020
- Collaborated with world-class media partners to create first-to-market content and entertainment opportunities for Omnicom clients
- Delivered impactful social-first programs that drove business results for clients such as Beiersdorf, JCPenney, Candy Crush, and Cigna
- Cultivated culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Created custom video content leveraging influencer talent from different publishers including POPSUGAR, R29, Condé Nast, Meredith, Mindbodygreen, and more
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Negotiated over 15 custom content deals in 2019, resulting in over $20M in revenue for media partners
- Generated 10% increase in organic growth in 2019
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Led cross-functional teams to successfully launch new products, meeting deadlines and budgets.
- Navigated complex regulatory environments to ensure compliance with local laws, standards, and regulations relevant to business domain.
Content Director
OGILVY CONTENT
12.2011 - 01.2016
- Championed importance of data-driven decision making within content strategy, fostering results-oriented approach to content creation.
- Co-produced award-winning innovation program Horizons on BBC World News, establishing it as go-to platform for global science and technology
- Enhanced content quality by implementing editorial guidelines and overseeing team''s adherence to standards.
- Developed comprehensive content strategy, aligning with overall company goals and target audience needs.
- Amplified brand awareness through strategic partnerships with influencers, bloggers, or other relevant industry professionals.
- Established key performance indicators to measure content effectiveness and drive continuous improvement.
- Led major content marketing and media program for DuPont Kevlar with ESPN X Games, bringing an old brand to life and demonstrating the importance and versatility of an incredible brand
- Established and implemented workflows to streamline editing processes.
- Pitched content strategies and managed asset acquisition.
- Utilized SEO techniques to optimize content for search engine rankings.
VP, MANAGER SUPERVISOR
SAATCHI & SAATCHI
03.2011 - 11.2011
- Oversaw national brand and retail event communications for JCPenney campaigns for General and Hispanic markets
- Cultivated strong relationships with key stakeholders, including Razorfish, 360i, and more, to ensure optimal integration from concept to channel, maximizing paid, owned and earned media
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Partnered with JCPenney strategy and planning team to assess and evaluate quantitative testing results to optimize weekly retail sales advertising
- Coached and inspired growth and development of 4-6 mid-level and junior team members.
- Established performance goals for department and outlined processes for achievement.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Identified opportunities to improve business process flows and productivity.
ACCOUNT SUPERVISOR
MCCANN WORLDWIDE
11.2005 - 02.2011
- Led strategy development and implementation of Kohl's brand platform, encouraging women to maximize their savings during downturn in economy
- Oversaw launches of all private label collaborations including; Jennifer Lopez, Vera Wang, Lauren Conrad, Ralph Lauren and more
- Worked closely with cross-functional team at McCann and Kohl's to launch highly successful “Inspired By Artist, Worn By You” program for Back-to-School, featuring 5 selected musical artists (including Lenny Kravitz and Avril Lavigne)
- Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
- Oversaw partnerships and high-profile, value-added program integrations for Entertainment Tonight's “Get the Celebrity Look for Less” and national DJ integration with Ryan Secrest, Billy Bush, John Tesch, and more.
- Mentored junior account managers, contributing to their professional growth and success.
- Led successful ad campaign launches by effectively coordinating resources across multiple departments and stakeholders.
- Delivered timely reports on campaign performance, providing actionable insights for improvements.
ACCOUNT SUPERVISOR
ABOUT ME, GOTHAM INC
09.2003 - 07.2005
- Managed production of global advertising needs for TV, print, POP, and merchandising for Maybelline
- Collaborated with clients to implement marketing plans for product re-launches and new brand introductions
- Coordinated with creative teams to develop innovative advertising campaigns that exceeded client expectations.
- Managed budget allocation and monitoring, ensuring optimal resource allocation for maximum ROI.
- Streamlined internal processes to improve overall efficiency and productivity within team.
ACCOUNT EXECUTIVE
BOZELL INC
03.2001 - 08.2003
- Launched campaigns for John Frieda Hair Care brands, including Brilliant Brunette, Sheer Blonde, Beach Blonde, Frizz Ease and Relax, as well as Andrew Jergens.
- Collaborated with client in generating solid strategic framework for Sunless Tanning category to launch Jergens Soft Shimmer and Jergens Natural Glow
- Managed extensive quantitative and qualitative research (ASI, focus groups, brand infusions and BASES)
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
Education
Bachelor of Science - Marketing
State University of New York
New York, NY05.1998
Associate of Applied Science - Fashion, Buying and Merchandising
Fashion Institute of Technology
New York, NY05.1996
Skills
- Team Management
- Strategic Planning
- Event Management
- Brand Awareness
- Content Strategy
- Integrated Campaigns
- Relationship Building
- Staff Training and Development
Additional Information
I have successfully led teams in the development and execution of award-winning marketing campaigns- including an Emmy. I have also worked with a variety of stakeholders to shape and drive direction into an integrated communication architecture. I am confident that I can use my skills and experience to help you achieve your marketing goals.
Timeline
GROUP ACCOUNT DIRECTOR
THOMASARTS AN INTEGRITY AGENCY
07.2020 - Current
SR. DIRECTOR
OMG CONTENT COLLECTIVE @OMD
02.2016 - 04.2020
Content Director
OGILVY CONTENT
12.2011 - 01.2016
VP, MANAGER SUPERVISOR
SAATCHI & SAATCHI
03.2011 - 11.2011
ACCOUNT SUPERVISOR
MCCANN WORLDWIDE
11.2005 - 02.2011
ACCOUNT SUPERVISOR
ABOUT ME, GOTHAM INC
09.2003 - 07.2005
ACCOUNT EXECUTIVE
BOZELL INC
03.2001 - 08.2003
Bachelor of Science - Marketing
State University of New York
Associate of Applied Science - Fashion, Buying and Merchandising
Fashion Institute of Technology
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