Dynamic, results-driven professional with extensive experience in higher education admissions, student services, and strategic recruitment initiatives. Proven expertise in driving enrollment growth and optimizing student engagement while streamlining operational processes to align with institutional objectives. Possesses a deep understanding of data-driven decision-making, CRM software utilization, and diversity-focused recruitment practices, enhancing the ability to achieve annual enrollment goals while maintaining exceptional standards of customer service and student support. Skilled in event planning, vendor negotiation, and lead management (Salesforce), with a strong emphasis on market penetration to support organizational goals and foster collaborative relationships with key stakeholders.