Promoted from Westchester/Fairfield County to Western CT
Prospected/ Cold Called new accounts for on and off premise
Managed events, tastings and display building
Opened new draft lines for not only Downeast but my distributor
Managed customer accounts to secure customer satisfaction and repeat business.
Trained and mentored new sales representatives.
Retained excellent client satisfaction ratings through outstanding service delivery.
Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
PT Assistant Project and Marketing Manager
Angrow/ University Of Rhode Island
09.2022 - Current
Supported senior managers and department leaders by completing projects and problem resolution under tight budgets and schedule demands.
Closely collaborated with project members to identify and quickly address problems.
Delivered high level of service to clients to both maintain and extend relationship for future business opportunities.
Maintained tactical control of project budgets and timelines to keep teams on task and achieve schedule targets.
Coordinate with influencers and marketing companies
Negotiate product marketing and development with outside companies
B2C and B2B sales
Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
Coordinated with social media, public relations and other teams to execute product introductions.
Wrote engaging and successful marketing, advertising and website copy.
Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
Identified appropriate marketing channels and target customers for campaigns.
Developed campaigns and specific marketing strategies for clients.
Created digital media kits for high profile projects.
Monitored trends in social media, industry and competitive landscape to create new material.
Managed company standards for all marketing collateral and oversaw consistent application.
Customer Experience Manager, Fine Jewelry & Beauty
Macy's
06.2022 - Current
Responsible for 15 Million In Specialized High Volume Luxury Sales, with vendor negotiation and collaboration to achieve plan
50 Direct reports of varying levels, responsible for HR Management, interviewing, hiring, coaching , on boarding, discipline Direct and indirect reports, provide insight and direction the team to meet or exceed performance and behavioral expectations
Drive and exceed Sales goals, review and use Sales data to provide colleague recognition and/ or coach opportunities
Conduct and maintain ongoing talent analysis and establish career plans for 50 direct reports
Actively fill open positions prioritizing internal colleagues in Customer Experience , Specialized Sales, Commission and High sales areas
Monitored performance metrics such as customer experience surveys to increase customer satisfaction scores.
Supervised and coached Counter Managers on recruitment from other retailers such as Ulta and Sephora
Corporate Trend Beauty Account Coordinator
Macy's
07.2021 - 06.2022
Coached, on boarded, GWP execution, driving sales and clientelling, for Trend Beauty staff in 15 locations that differ in volume, staffing, mix of business and Store Environments
Supervised counter managers across 15 locations in high volume stores
Direct coordination with vendor representatives from brands like Too Faced, Philosophy, It Cosmetics, Bare Minerals and more
Maintaining relationships with corporate Merchandising Teams to ensure correct execution of visual and gondola updates
Responsible for coaching and training Beauty Education Ambassadors in 10 stores across the district
Liaised with internal and external vendor teams to facilitate proper pre-and post-sales service.
Maintained extensive knowledge of competitors' offerings and presence in assigned territories.
Collaborated with branded sales executives to create client outreach, prototypes, ads and PowerPoint presentations
Kept high average of sales performance over 10 months, trended 12 pts above the company on average
Liaised with internal teams to facilitate proper pre-and post-sales service.
Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
Lancome Counter Manager
Macy's
03.2020 - 07.2021
Coached and trained counter team on sales etiquette, brand representation, maintaining clientele and achieving sales goals
Executed visual changes in store, booking and creating in-store and virtual events and ensuring all promotions are properly scheduled and sales goals are met and surpassed
Maintained relationships with Brand and Store representatives
Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
Communicated regularly with vendors, planners, distributors and buyers regarding stock needs, customer preferences and special events.
Developed campaigns and specific marketing strategies for clients.
Identified appropriate marketing channels and target customers for campaigns.
Conducted research to analyze customers' behavior, preferences, and purchasing habits.
Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
Beauty Advisor-Lancôme
Macys
12.2018 - 03.2020
Transferred from Boscov’s Clifton Park counter to work at Macy’s Colonie Center, was in the Part Time Beauty Advisor Position for three months before being promoted to a permanent Full Time Beauty Advisor
Cold called, marketed and created connections with clients for Gift With Purchase Events and sales
Promoted brand values and in store sales events
Freelance Makeup Artist
Lancome Cosmetics
11.2018 - 02.2019
Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
Applied makeup and skincare according to brand and client's image and standards
Worked, connected and maintained relationships with different retailers like Sephora, Ulta, Lorde and Taylor, Boscov's and Macy's
Counter Manager
Boscov’s Clifton Park Lancôme
09.2018 - 12.2018
Similar position to Macy’s Colonie Center Counter Manager role but on a smaller scale.
Education
Bachelor of Science - Human Biology And Psychology
State University At Albany
Albany, NY
12.2019
Bachelor of Science - Biology
Le Moyne College
Syracuse, NY
Skills
Meeting and Surpassing Sales Goals
Strong Communication and Interpersonal Skills
Client Account Management
Building Connections within A Team
Event Promotion
Team Collaboration
Retail Merchandising
Performance Evaluations
Sales Statistics Analysis
Time Management
Building Customer Relationships and Loyalty
Cold-Calling
Brand Promotion
Social Media Marketing
Additional Information
ESA- Presidential Club: #6 Top Sales Person Overall for Downeast
Q4 2nd Overall Sales Representative
Q3 2nd Overall Sales Representative
Q2 Display Incentive 2nd Place in entire company
National Sales Recognition for a successful GWP event, 100K in 3 weeks with 40% of sales coming from clients who shopped more than twice at Macy's Lancome Colonie Center
2019 Lancome Sales Achievement Award
2019 Lancome Counter Sales Plan Met- 600K
2020 Lancome Counter Spring Sales Plan Met- 300K
As an account coordinator had over 3,000 clients added into my teams books- with 1500 of those clients converting into regular shoppers
Created and ran Trend Beauty Fashion Shows
L’Oreal Luxe Elite Sales Award 2018 and 2019
MyClient Sales Award
Completion of Macy’s Colleague Development and Leadership Program
Certification
Data Analytics, Google - October 2022
Google Suite Certification- October 2022
Timeline
Sales Representative
Downeast Cider House
02.2023 - Current
PT Assistant Project and Marketing Manager
Angrow/ University Of Rhode Island
09.2022 - Current
Customer Experience Manager, Fine Jewelry & Beauty
Macy's
06.2022 - Current
Corporate Trend Beauty Account Coordinator
Macy's
07.2021 - 06.2022
Lancome Counter Manager
Macy's
03.2020 - 07.2021
Beauty Advisor-Lancôme
Macys
12.2018 - 03.2020
Freelance Makeup Artist
Lancome Cosmetics
11.2018 - 02.2019
Counter Manager
Boscov’s Clifton Park Lancôme
09.2018 - 12.2018
Bachelor of Science - Human Biology And Psychology