Briel Jayy
Charlotte,NC
Summary
Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
8
8
years of professional experience
Work History
Marketing Specialist
Radio One, Nc
11.2021 - Current
- Monitored social trends and analytics, identified appropriate marketing channels and maximized advertising efforts by developing media relations, corporate communications and promotional materials.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Collaborated with account managers and sales members to tailor every event to needs of our clients through events and local programs with public and private donors. This includes Non-Profits, CMS School systems, MCSO.
Launch Manager
Outlast DFS
12.2021 - 12.2022
- Launched local campaigns in traditional channels to drive sales. Partnering with local partners and other distributors to create stimulating game day experiences generating over 6,000 new accounts.
- Specialized in advanced digital branding, while overseeing all staff obligations and driving consumer engagement by interaction which increased by over 9%.
- Projected all further production until completion while implementing MVV and training for key performance and quality.
Regional Executive Assistant
Air Force
04.2020 - 03.2023
- Demonstrated strong technical awareness streamlining operations, project management, coordinated events, weekly travel and ad hoc projects to optimize time.
- Supported a 6 figure government asset in the south-central and Midwest region while facilitating training and onboarding for corporate staff. Liaised between stakeholders, external agencies and senior personnel to administer team activities on strict deadlines.
- Handled confidential and sensitive information with discretion and tact. Met with military personnel and correspondents upholding compliance of government standards while managing executive calendars and meetings.
Campaign Manager
Heineken
11.2018 - 05.2020
- Identifying potential markets and target audiences while auditing market progression and consumer engagement with all existing products. Which increased by 7% in performance.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic. Collaborated with cross-functional teams to develop and implement market research strategies.
- Assembled reports and presentations to share insights and recommendations with stakeholders. Wrote engaging and successful marketing, advertising models.
Independent Marketing Ambassador
Bi- Coastal
02.2016 - Current
- Generated reports to support quarterly statistics, development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions. Tracked key metrics and developed spreadsheets and data models.
- Attended industry events and trade shows to promote brand and build relationships with potential agencies. Created and launched 6 figure campaigns across digital and traditional channels to drive sales.
- Secured revenue by promoting and facilitating opportunities to establish guest relations and drive client retention. Coordinated with operational teams to verify alignment of marketing initiatives with company goals.
Education
Bachelor of Science - Systems Management
University of North Carolina At Charlotte
Charlotte, NCSkills
- Marketing Material Design
- Multi-Channel Campaigns
- New Product Introductions
- External Team Collaboration
- Regional Marketing
- Promotional Material Organization
- Market Research and Analysis
- Promotional Events
- Consumer Behavior
- Budgeting and Resource Allocation
- Trade show & Tour Management
- Timely Project Completion
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Launch Manager
Outlast DFS
12.2021 - 12.2022
Marketing Specialist
Radio One, Nc
11.2021 - Current
Regional Executive Assistant
Air Force
04.2020 - 03.2023
Campaign Manager
Heineken
11.2018 - 05.2020
Independent Marketing Ambassador
Bi- Coastal
02.2016 - Current
Bachelor of Science - Systems Management
University of North Carolina At Charlotte
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