Brielle Cunningham
Pomona,CA
Summary
A goal-smashing social media expert with over 10+ years experience in digital marketing, creative direction, and management. A knack for identifying blind spots and finding logical solutions to unforeseen problems. Achievements include developing an influencer hobby into a monetized small business, revamping brand campaigns to drive revenue growth of a minimum $20,000 per month, and creating several content assets that increase community engagement by the thousands. If you need viral growth strategies, an encouraging team player, and an adaptable leader that is not afraid to be hands on, do consider me as your next candidate for the role of title at company.
Overview
11
11
years of professional experience
Work History
Social Media Strategy & Influencer Partnerships
Freelance
07.2013 - Current
- Sourced and managed over 500 key influencer relationships for clients in plus-size fashion, hair care, cinema, and entertainment. (Notable clients: Aussie Hair Care, Hulu, Peacock, Bravo TV, Macy’s)
- Managed a remote team of 5 and successfully developed 20+ social media campaigns for B2B and D2C clients resulting in a minimum $20,000 increase per month in revenue per brand.
- Secured 150 influencers/affiliates via Facebook live streams which led to a monthly sales quota of over $5,000,000+ for a hair care client.
- Utilized celebrity relations to plan the largest summer festival for Goucher College with 2,000+ students in attendance, which increased revenue by $20,000. Allowing extra funding for student programs and local causes.
- Won 2 awards for an innovative marketing strategy that puts sustainability, creativity, and inclusion first within a fashion brand.
- Increased LinkedIn leads from 4 per month to 100 qualified leads per month for a public speaking client by utilizing a custom thought leadership content strategy.
- Participated in high-stakes negotiations that resulted in cost-efficient influencer partnerships and a 50% increase in business profits after 3 months.
- Secured 4 $1,000,000+ clients in less than a month from strong pitch proposals.
Content Creator/ Social Media Strategist
Dentsu Aegis Network
04.2023 - 01.2024
- Collaborated with cross-functional teams to develop and execute strategic initiatives for 7 major D2C and B2B brands that created 5% growth across all platforms. (Notable clients: Macy's, Oreo, Workday, HGTV, Sherwin William's)
- Co-created a White paper for Lemon8 x Macy's that has now become an industry standard across the agency.
- Won a client worth $1,000,000,000+ by delivering a pitch in regards to an underserved product that could benefit from social listening, influencer campaigns, and social moderation.
- Developed a comprehensive and progressive 30+ influencer/ UGC creator program for Sherwin-Williams resulting in 10% growth in revenue from social media.
Senior Social Media and Influencer Strategist
The Penny Hoarder
09.2022 - 03.2023
- Enhanced credibility on social media profiles by modernizing old content for a community of 7,000,000+ users.
- Optimized publishing frequency on social media and increased revenue by 200% in 1 week.
- Increased engagement by 12% in one week after improving engagement tactics.
- Spearheaded the development of a $1,000,000+ strategy for 2023, ensuring alignment between short-term tactics and long-term goals. Resulting in 20% revenue increase after 1 month implementation on Instagram.
- Managed 5 high-impact projects from inception to completion, consistently delivering results on time and within budget constraints of $50,000.
Global Social Media Manager & Influencer Manager
Quizlet
01.2022 - 05.2022
- Developed and executed comprehensive social media strategy aligned with client’s objectives, resulting in 3% per post increase in audience engagement on Instagram.
- Created and curated weekly minimum of 20 engaging assets for Quizlet’s Instagram, Twitter, LinkedIn, and TikTok that consistently brought 100+ new followers.
- Managed community engagement, fostering meaningful interactions and building relationships with audiences.
- Partnered with 15 influencers, 40 student-athletes, and 3 celebrities to generate engaging social media content, enhancing brand visibility and driving 5% growth in online subscription-based revenue.
- Increased LinkedIn impressions by 10% and followers by 15% in less than 1 month, as well as increasing new Instagram followers by 10%, through successful deployment of new content strategy.
Education
B.S. Business Admin - Marketing -
Western Governors University
B.A. Business Management -
Goucher College
Skills
- Social Data Analytics & Insights
- Multimedia Editing
- Influencer Marketing
- Editorial calendar management
- SEO
- Media Relations
- Critical Thinking
- Effective Communication
- Relationship Building
- Campaign Management
- Social Media Strategy
- Leadership and Inspiration
Timeline
Content Creator/ Social Media Strategist
Dentsu Aegis Network
04.2023 - 01.2024
Senior Social Media and Influencer Strategist
The Penny Hoarder
09.2022 - 03.2023
Global Social Media Manager & Influencer Manager
Quizlet
01.2022 - 05.2022
Social Media Strategy & Influencer Partnerships
Freelance
07.2013 - Current
B.S. Business Admin - Marketing -
Western Governors University
B.A. Business Management -
Goucher College
Similar Profiles
Chaithanya Kumar Reddy NayaniChaithanya Kumar Reddy Nayani
.NET Developer at Freelance.NET Developer at Freelance
YAZAN HUSSAINYAZAN HUSSAIN
Interior Designer and Project Manager at FreelanceInterior Designer and Project Manager at Freelance
Sumanth K BSumanth K B
Translator at FreelanceTranslator at Freelance
Usman ZahidUsman Zahid
Software Engineer at FreelanceSoftware Engineer at Freelance
Bernard TorresBernard Torres
Security at GssiSecurity at Gssi