Brielle Lawson
Summary
Dynamic business professional with 5 years proven success in managing large property portfolios and establishing strong brand recognition through execution of communication strategy, operational organization, and building relationships.
Overview
4
4
years of professional experience
Work History
Client Care Manager (Property Manager)
TCS Real Estate Management
04.2023 - 01.2024
- Managed Appfolio AR/AP operations for over 900 single and multifamily residential properties in Philadelphia, PA.
- Built client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems, and following up with potential and existing clients.
- Maintained client files with sales contracts, records of client interactions, client notes, and other information.
- Organized daily workflow and assessed appropriate staffing to provide optimal service.
- Managed Appfolio AR/AP operations for over 900 single and multifamily residential properties in Philadelphia, PA.
- Scheduled 10-15 on site property inspections weekly while reviewing inspection reports and owner work order requests.
- Supervised and motivated a team of 3 virtual assistants in tracking the receipt of rent roll and managing vendor relations.
Senior Project Associate Consultant
Macro, A Savills Company
05.2022 - 03.2023
- Supervised and supported 2 construction project timelines, change orders, workflows, and service contracts.
- Provided valuable consulting to a best-in-class capital project management firm.
- Led cross-functional teams to achieve project goals, fostering collaboration and promoting excellence in execution.
- Implemented data-driven decision-making processes, enabling informed choices based on accurate insights.
- Collaborated closely with various brand teams to effectively provide functional expertise to our internal and external marketing partners' value propositions to generate awareness for Comcast's 2022 Xfinity Campus Tour.
- Leveraged PowerPoint presentation skills by using compelling visual data-based slides to communicate campaign briefs.
Associate Commercial Real Estate Manager
Link Logistics Real Estate
05.2020 - 08.2021
- Delivered high-quality commercial real estate management by engaging with tenants and tracking monthly Accounts Receivables.
- Accomplished multiple tasks within established timeframes.
- Displayed analytical reporting skills in calculating 100 lease commission deals and budget variances via Yardi.
- Maximized CRE revenue and client by upholding best practices and identifying and resolving client concerns as a priority.
- Routinely communicated via email with B2B and B2C clients in effort to keep current on market conditions in my assigned territory, which resulted in increased timely rent payments and tenant lease renewal rates by 50%.
- Collaborated with the Digital Marketing Team to identify the right marketing strategies to improve marketing to attract new clients, resulting in a 15% increase in lease renewals.
Real Estate Transaction Coordinator
The Zach Behr Real Estate Team of Keller Williams
12.2019 - 03.2020
- Provided exceptional transactional support to the Operations Manager by simultaneously spearheading 15 property portfolios.
- Optimized online visibility by curating 3 weekly real estate listing Facebook posts and boosting engagement by 20%.
- Reduced errors in contract preparation with meticulous attention to detail and thorough understanding of legal requirements.
- Managed multiple concurrent transactions with exceptional organization skills, ensuring deadlines were met and clients were updated regularly.
- Streamlined real estate transactions by efficiently managing documentation and communication between all parties involved.
Education
Master Of Business Administration - Online MBA
West Chester University
Bachelor Of Business Administration - Marketing
Saint Joseph's University
Philadelphia, PASkills
- Client Retention
- Critical Thinking
- Lead Management
- Written and verbal communication
- Data Analysis
- Community Outreach
- Service planning
- Proficient in Appfolio and Yardi
- Friendly, Positive Attitude
- Teamwork and Collaboration
- Time Management
- Problem-Solving
- Dependable and Responsible
Accomplishments
- Optimized Link Logistics' brand image and market presence by working closely with internal stakeholders, including leadership, to develop innovative marketing strategies that built and maintained trusted, strong relationships with tenants, and effectively utilized digital marketing resources, resulting in accelerating lease renewal rates by 50%.
- Successfully deployed an event schedule for Comcast's 2022 Xfinity Campus Tour. Assisted with the creative development of event swag and administered formal notes during stakeholder meetings to book live entertainment acts.
- Drove growth and development of portfolio of Fortune 50 & Fortune 500 clients while functioning as an instrumental resource in leading change management, directing a high-profile marketing campaign, and making metric driven decisions.
Job Seeking And Volunteering
2021-2022, During a period of longer than expected unemployment, utilized Canva and Hootsuite to create demand generation content and provided writing and marketing assistance for a local nonprofit organization.
Platforms
- Meta
- TikTok
- Canva
- InDesign
- PowerPoint
- HubSpot
- Yardi
- Microsoft Suite
- Tableau
- Smartsheet
- Excel
Core Proficiencies
- Asset Management
- Branding Strategy
- Relationship Building
- Client Negotiations
- Campaign Administration
- Capital Project Management
Personal Information
Title: Marketing Management and Brand Development Leader
Timeline
Client Care Manager (Property Manager)
TCS Real Estate Management
04.2023 - 01.2024
Senior Project Associate Consultant
Macro, A Savills Company
05.2022 - 03.2023
Associate Commercial Real Estate Manager
Link Logistics Real Estate
05.2020 - 08.2021
Real Estate Transaction Coordinator
The Zach Behr Real Estate Team of Keller Williams
12.2019 - 03.2020
Master Of Business Administration - Online MBA
West Chester University
Bachelor Of Business Administration - Marketing
Saint Joseph's University
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