Brie Arenas

Led the company's branding, marketing, and social media efforts in the home care industry. Defined brand architecture to ensure consistency across touch points, driving awareness and loyalty positioning the company as a leading home care provider in Florida. Responsible for developing and implementing comprehensive marketing strategies to promote services, increase brand awareness, and drive business growth in the home care industry. Vendor collaboration, negotiation, management, and trend monitoring.


• Conducted market research and competitive analysis to identify key market trends, growing customer needs, and opportunities for differentiation.
• Defined target audience segments and developed tailored marketing campaigns to effectively reach and engage audiences, including through use of brochures, website content, social media campaigns, and advertisements.
• Collaborated with cross-functional teams, including sales, operations, and clinical staff, to align marketing efforts with business goals and ensure consistent messaging.
• Managed and optimized digital marketing channels, including websites, social media platforms and digital marketing, to drive lead generation, and improve customer acquisition and retention rates.
• Developed and maintained strong relationships with key stakeholders, including healthcare professionals, community organizations, and referral sources, to enhance brand reputation and generate business leads.
• Tracked and analyzed marketing metrics and campaign performance to assess effectiveness, identify areas for improvement, and make data-driven decisions, achieving revenue targets and a demonstrated return on marketing investment.
• Followed industry trends, regulations, and best practices to ensure compliance and maintain a competitive edge.
• Negotiated and managed creatives, social media, design, and media teams to develop and deliver high-quality creative assets.
• Increased staff engagement by creating personalized experiences through targeted segmentation strategies.

Responsible for developing and implementing creative branding and marketing strategies to drive sales and enhance the overall customer experience across various markets and geographical locations including thorough extensive market research, customized pitches, and partnerships with design for growth channels.
Key Clients: Roll.mx, MVSRadio Mexico, YPO, EO, TV Azteca, Editorial Trillas, BlackQard, Finestra, KoKo, Phillipa Giordano [Sony Music], Sodio, Yoghismo

• Conducted market research, qualitative/quantitative, Meta and Google analytics to identify trends, competitor strategies, and customer preferences to implement creative decision-making.
• Collaborated with cross-functional teams to craft innovative strategies aligning with marketing, e-commerce goals, brand identity, and target audience preferences.
• Developed and oversaw the creation of compelling and visually appealing content for product pages, promotional campaigns, and other e-commerce assets - including product images, videos, GIFs, infographics, and other visual assets for traditional and online platforms.
• Ensured brand consistency across all channels, maintaining brand standards and messaging coherence.
• Crafted compelling product narratives and stories that resonated with the target audience and highlighted key features and benefits.
• Negotiated, collaborated, and managed third-party vendors, graphic designers, copywriters, and other creative professionals to bring creative concepts to life.
• Generated content for social media platforms, ensuring consistency in messaging and branding across channels.
• Implemented SEO best practices in content creation to enhance search engine visibility and drive organic traffic.
• Optimized content for websites, landing pages, marketing materials, and multicultural communication pieces across platforms to deliver a seamless and engaging brand experience.
• Developed and applied diverse marketing strategies, including guerilla marketing, in-bound marketing, acquisition marketing, social media advertising, brand planning, POP/POD, and retention marketing, to improve overall effectiveness.

Bridged creativity and process, crafting tailored innovative sales solutions that effectively communicated and met client needs. Multimarket scripting, supervising high-quality production, and promoting sales projections through creative strategic content development and understanding of client objectives.

• Scripted more than 50 spots a day and programs for 4 regional markets collaborating closely with production for flawless execution.
• Integrated sales insights into script development and content creation.
• Developed collaborative workflows between sales and production teams to deliver creative results, streamline processes and enhance efficiency.
• Leveraged sales feedback to refine and enhance content development strategies, resulting in impactful messaging and increased sales prospects.