Summary
Overview
Work History
Education
Skills
Timeline
Generic
Brigett Lummel

Brigett Lummel

Mohegan Lake,NY

Summary

Over 25 years of experience in technology and summer camp management. Senior account executive with a proven track record in client relationship building and effective sales strategy implementation. Expertise in lead generation, contract negotiation, and team leadership drives substantial revenue growth and customer satisfaction. Consistently exceeds sales targets in competitive markets.

Overview

2026
2026
years of professional experience

Work History

Senior Sales Account Executive

CampSite
Remote
01.2023 - 01.2026
  • Ranked #1 AE for two consecutive years, maintaining a 45% win rate on discovery-to-close opportunities.
  • Managed full-cycle sales process for all-encompassing camp management SaaS, from cold prospecting to contract negotiation, resulting in 119+ new logos exceeding $475K+ in Annual Contract Value (ACV).
  • Leveraged HubSpot, Salesforce, and Gong Engage to optimize pipeline management and achieve consistent 100%+ quota attainment.
  • Partnered with cross-functional teams to create customized solutions that addressed client challenges.
  • Monitored industry trends and developments to enhance client service and identify strategic opportunities.
  • Analyzed market trends to identify potential growth opportunities for clients.

Director of Transportation and Engagement

Mohawk Day Camp
White Plains, NY
11.2017 - 01.2023
  • Evaluated and negotiated vendor contracts for a $3M bus transportation budget; demonstrated ability to partner with vendors to achieve results and cost savings.
  • Managed corporate rebranding process integrating design and content for new website, creation of branding style guide, and enhancements to all digital and printed marketing assets.
  • Spearheaded pay-per-click (PPC) marketing initiative encompassing SEO/SEM with digital campaign agency, yielding 30% growth in customer traffic and enhanced brand awareness
  • Designed and implemented comprehensive multi-channel print, web, and direct marketing campaigns to boost sales directly associated with increased camp enrollments.
  • Managed artwork development, conceptualizing, proofreading, editing, and revising design components for printed and digital materials to ensure brand consistency.
  • Oversaw team across social media channels, planning, designing, and promoting content to enhance engagement and brand presence.
  • Collaborated with sales and staffing teams to develop targeted strategies and campaigns, implementing marketing programs that generated leads and increased demand.
  • Directed logistics for managing transportation of 1500+ campers through door-to-door and express bus stop services.
  • Recruited, hired and trained staff members to ensure that operational goals were met.

Marketing & Operations Manager

Kiwi Country Day Camp
Carmel, NY
11.2012 - 11.2017
  • Integrated marketing and sales strategies, resulting in 650% increase in customer base over 5 years.
  • Managed website content and implemented updates for improved user engagement. Created custom landing pages to track customer awareness and identify promotional opportunities.
  • Directed experiential marketing initiatives to build lead pipeline and increase camp enrollments.
  • Managed website content and implemented updates for improved user engagement.Created custom landing pages to track customer awareness and identify promotional opportunities.
  • Implemented successful strategies for achieving sales targets within budget constraints.

Co-Publisher / Editor

Macaroni Kid
Remote
03.2012 - 12.2016
  • Co-published and edited hyperlocal web and email content for family-oriented digital media resources.
  • Enhanced visibility of local family-oriented events, destinations, products, and services to more than 7,000 families; increased subscriber base from zero.
  • Developed and launched experiential and digital influencer marketing campaigns to engage local families.
  • Launched Yorktown Families Facebook group, which now includes a community of more than 10,000 members.

Founder & Senior Consultant

Lummel Marketing / Wyndamere Events
Remote
2001 - 2013
  • Directed comprehensive logistical operations for medium to large-scale events for Fortune 500 companies, encompassing global sales conferences, trade shows, incentive trips, gala dinners, and seminar roadshows.
  • Consistently produced creative and effective outcomes within budget for all client projects by recognizing cost-saving opportunities for clients.
  • Managed vendor relationships to ensure smooth event execution.
  • Created and managed the client's financial budgeting, forecasting, and reporting systems.

Northeast Regional Marketing Manager

Hyperion Solutions Corp.
Stamford, CT
2000 - 2001
  • Instituted targeted direct-marketing campaign for nationwide seminar roadshow program, boosting regional event attendance by 30%.
  • Supported over 30 sales clients in highest revenue-generating region with tailored marketing campaigns.
  • Oversaw budget allocation for regional marketing programs and activities.
  • Monitored competitor activity in the region to stay ahead of trends and leverage opportunities.

Marketing Manager

MAI Systems Corp.
Tarrytown, NY
1999 - 2000
  • Streamlined trade show participation strategy, focusing company efforts on expanding key market segments.
  • Analyzed call center support operations, identifying alternative staffing scenarios and common product issues to inform long-term solutions.

Media & Events Supervisor

George Little Management, Inc.
White Plains, NY
1997 - 1999
  • Supervised event logistics and media relations for this leading B2B trade show operator serving industries like home furnishings, giftware, and jewelry.
  • Collaborated with cross-functional teams to maintain high service standards at events.
  • Built strong relationships with key stakeholders internally and externally.
  • Acted as primary point-of-contact between external stakeholders such as media personnel or public relations representatives.

Trade Show Manager

American Hotel Register Co.
Vernon Hills, IL
1996 - 1997
  • Coordinated vendor relationships and managed exhibitor contracts to secure optimal partnerships.
  • Developed promotional materials that significantly increased brand visibility and engagement at trade shows.
  • Planned logistics for hospitality trade shows, ensuring seamless execution and participant satisfaction.

Media & Events Coordinator

George Little Management, Inc.
White Plains, NY
1995 - 1996
  • Developed event schedules, aligning resources with project timelines and goals.
  • Facilitated communication between departments to streamline event planning processes.
  • Organized marketing materials and promotional activities for various events.

Education

Study Abroad - Japanese Business & Language Immersion

SOPHIA UNIVERSITY
Tokyo, Japan

Bachelor of Arts - International Business, Japanese Language

MANHATTANVILLE COLLEGE
Purchase, NY

Skills

Sales/CRM:

Salesforce, Gong Engage, HubSpot, Basecamp, Loom Video Recording, Zoom, Acuity Scheduling, CampSite

Marketing/Ops: Slack, Google Analytics, Meta Business Suite, WordPress, Asana, Canva, Mailchimp

  • Best practices implementation
  • Sales strategy
  • CRM software
  • Contract negotiation
  • SaaS sales
  • Pipeline management
  • Event planning
  • Data-driven decision making
  • Opportunity identification
  • Client relationship management
  • Vendor negotiation
  • Problem solving
  • Creative thinking
  • Verbal and written communication
  • Workflow management
  • Problem-solving

Timeline

Senior Sales Account Executive

CampSite
01.2023 - 01.2026

Director of Transportation and Engagement

Mohawk Day Camp
11.2017 - 01.2023

Marketing & Operations Manager

Kiwi Country Day Camp
11.2012 - 11.2017

Co-Publisher / Editor

Macaroni Kid
03.2012 - 12.2016

Founder & Senior Consultant

Lummel Marketing / Wyndamere Events
2001 - 2013

Northeast Regional Marketing Manager

Hyperion Solutions Corp.
2000 - 2001

Marketing Manager

MAI Systems Corp.
1999 - 2000

Media & Events Supervisor

George Little Management, Inc.
1997 - 1999

Trade Show Manager

American Hotel Register Co.
1996 - 1997

Media & Events Coordinator

George Little Management, Inc.
1995 - 1996

Study Abroad - Japanese Business & Language Immersion

SOPHIA UNIVERSITY

Bachelor of Arts - International Business, Japanese Language

MANHATTANVILLE COLLEGE
Brigett Lummel