Summary
Overview
Work History
Education
Skills
Affiliations
Websites
Accomplishments
Locations
Career Experience
Timeline
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Brigette Jackson

Summary

Dynamic leader with a proven track record of driving sales growth, increasing revenue, and reducing costs. Skilled in building and leading high-performance cultures with a strong ability to implement positive change management while addressing critical business needs. Extensive experience in elevating organizational presence through impactful sales, training, and marketing strategies. Expertise in developing and instituting processes and controls to safeguard financial integrity, mitigate risks, and deliver significant bottom-line efficiencies. Combines keen business acumen with transformational leadership to revitalize underperforming teams, implement adaptable business plans, and achieve sustainable profitability.

Overview

18
18
years of professional experience

Work History

Vice President Operations

Advance Auto Parts
, Wisconsin & Northern Michigan
01.2023 - Current
  • Leads a cross-functional team District Managers, Commercial Sales Managers, Commercial Account Managers, Asset Protection Managers, Trainers and HR Partners
  • Oversee 2900+ General Managers
  • Generating sales volume of $400M + annually
  • Created, developed and implemented comprehensive territory sales strategies, resulting in significant top-line revenue growth in both retail store locations and commercial accounts
  • Improved overall efficiency and relaunched professional account campaigns that improved service levels and customer satisfaction
  • Cash and inventory management processes improved overall efficiency and Vendor partnerships

Director of Regional Operations

Starbucks Coffee Company
, Michigan & Northern Ohio
01.2016 - 01.2023
  • Reinvigorated operations, pinpointed opportunities for cost controls, efficiency enhancement, and revenue growth
  • The strategy drove top-lines sales, food growth, store efficiencies, waste/shrinkage reduction, and customer service standards
  • Identified high-potential employees; developed and executed development plans for differentiated plans for future roles
  • Oversee 3000+ store leaders and baristas; lead a cross-functional regional team of district managers, facilities managers, food service managers, partner resources manager, loss prevention, vendors, and field coordinators
  • Generated sales and revenue volume over $325M+ annually
  • Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth; the sales realized comps of 25%

Vice President/General Manager

T-Mobile
Michigan
01.2011 - 01.2013
  • Managed 13 Directors, Senior Managers & Support Managers – Directors of Sales-Retail, Branded and B2B, Senior Operations Manager, Marketing Manager, Finance Manager, Network Engineering, Loss Prevention Manager, Field Sales Trainers, Human Resources, Sales Engineers, and Office Administrators; area consisted of Corporate Retail, Branded Partners, Third Party Retailers, and all Business Sales Channels (small, mid-market, and enterprise channels); over 1100+ sales teams
  • Launched a newly created Region (MI/IN)
  • Maximized sales annually; retail sales channel growth of 30% and 15% in branded 3rd Party locations
  • Boosted Market Share through newly created marketing campaigns: ex
  • Paint the Town Magenta
  • Grew share and moved to a Top 25 market 1st time in history
  • Region dissolved to company restructure
  • Identified new target markets for both retail and 3rd Party locations; this served catalyst for driving Brand recognition and distribution across the area
  • Launched partnerships in Indiana (16 locations)

Director

T-Mobile
Georgia, Tennessee, and Jacksonville, FL
01.2007 - 01.2011
  • Led a team of 7-B2C District Managers and 8-B2B Managers (GA, AL, SC, FL & TN)
  • Oversaw Sales Leadership team of 900+ employees and 9 Business Support Partners within Operations, Marketing, HR, Finance, Training, Loss Prevention, Talent Acquisition, and Learning and Development
  • Served as local (DEI) Diversity & Inclusion lead, including Community Programs/Projects
  • Drove sales and revenue volume over $255M+ annually
  • Catapulted Market Share and Share of Gross Adds (SOGA) annually
  • Increased B2B sales volume, pipeline, and accounts by 200%+ in 6 months in collaboration with B2B leaders

Education

Bachelor of Science - Business Management

Michigan State University
East Lansing, MI

Skills

  • Vision Strategy & Execution
  • Customer Engagement & Relationship Management
  • Talent Development & Inclusive Management
  • Sales & Marketing Campaigns
  • New Market Penetration
  • Product Rollout & Management
  • Consumer & Business Sales
  • Cost Control & Consolidation
  • P&L Management
  • Power BI & Data Analytics

Affiliations

  • Communities In Schools (CIS) Board of Directors – Executive Board Member, Secretary
  • WITI – Women in Technology
  • Michigan State Alumni Award-Community Service
  • Chamber of Commerce – Metro Atlanta

Accomplishments

  • Led 2 high-level project management assignments; project team increased revenue by $3B over 3 years and implemented Postpaid growth strategy to increase customer base contribution by 25%.
  • Implemented Market Share growth plans by partnering with real estate and marketing on new store site selection in underserved customer areas resulting in opening 50+ new store locations.
  • Recognized as the Top Sales Leader in P&L results for the Midwest and boosted revenue contribution over LY by 50%+.

Locations

  • Wisconsin, WI
  • Northern Michigan, MI
  • Michigan, MI
  • Northern Ohio, OH
  • Georgia, GA
  • Tennessee, TN
  • Jacksonville, FL
  • East Lansing, MI

Career Experience

  • Advance Auto Parts, Vice President Operations, Wisconsin, WI, 01/01/23, Present, Leads a cross-functional team District Managers, Commercial Sales Managers, Commercial Account Managers, Asset Protection Managers, Trainers and HR Partners., Oversee 2900+ General Managers., Generating sales volume of $400M + annually., Created, developed and implemented comprehensive territory sales strategies, resulting in significant top-line revenue growth in both retail store locations and commercial accounts., Improved overall efficiency and relaunched professional account campaigns that improved service levels and customer satisfaction., Cash and inventory management processes improved overall efficiency and Vendor partnerships.
  • Starbucks Coffee Company, Director of Regional Operations, Michigan, MI, 01/01/16, 12/31/22, Reinvigorated operations, pinpointed opportunities for cost controls, efficiency enhancement, and revenue growth., Identified high-potential employees; developed and executed development plans for differentiated plans for future roles., Oversee 3000+ store leaders and baristas; lead a cross-functional regional team of district managers, facilities managers, food service managers, partner resources manager, loss prevention, vendors, and field coordinators., Generated sales and revenue volume over $325M+ annually., Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth; the sales realized comps of 25%.
  • T-Mobile, Vice President/General Manager, Michigan, MI, 01/01/11, 12/31/13, Managed 13 Directors, Senior Managers & Support Managers., Launched a newly created Region (MI/IN). Maximized sales annually; retail sales channel growth of 30% and 15% in branded 3rd Party locations., Boosted Market Share through newly created marketing campaigns: ex. Paint the Town Magenta., Identified new target markets for both retail and 3rd Party locations.
  • T-Mobile, Director, Georgia, GA, 01/01/07, 12/31/11, Led a team of 7-B2C District Managers and 8-B2B Managers., Oversaw Sales Leadership team of 900+ employees and 9 Business Support Partners., Served as local (DEI) Diversity & Inclusion lead, including Community Programs/Projects., Drove sales and revenue volume over $255M+ annually.

Timeline

Vice President Operations

Advance Auto Parts
01.2023 - Current

Director of Regional Operations

Starbucks Coffee Company
01.2016 - 01.2023

Vice President/General Manager

T-Mobile
01.2011 - 01.2013

Director

T-Mobile
01.2007 - 01.2011

Bachelor of Science - Business Management

Michigan State University
Brigette Jackson