Brigid Hale
Vernon
Summary
Resourceful team player with experience in paid social advertising. Well-versed in pharmaceutical business organization and its strategies for successful performance. Skilled at advertising on Meta, LinkedIn, Reddit, and Pinterest with proven history of solutions-oriented problem-solving.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Analyst, Paid Social
CMI Media Group
09.2024 - Current
- Spearheaded comprehensive social media strategies for pharmaceutical clients, driving engagement and brand awareness across Facebook, Twitter, Instagram, and other platforms.
- Utilized expertise in paid social media to develop and execute campaigns, leveraging analytics and social listening tools to inform data-driven decisions.
- Collaborated with cross-functional teams, including analytics, creative, and PR agencies, to ensure cohesive messaging and maximize campaign impact.
- Developed and maintained content calendars, ensuring seamless promotional efforts across social channels.
- Conducted social media research, staying abreast of FDA regulations, industry trends, and emerging platforms to inform innovative engagement strategies.
- Successfully led legal review and submission processes, ensuring error-free ad launches.
- Analyzed campaign performance using social analytics tools, adjusting strategies to optimize results.
Associate Analyst, Paid Social
CMI Media Group
01.2023 - 09.2024
- Developed and executed social media strategies for pharmaceutical clients, leveraging paid social expertise and analytics insights.
- Collaborated with analytics, creative, and PR teams to drive campaign success.
- Managed content calendars, social listening projects, and legal review processes.
- Conducted research on FDA regulations, industry trends, and emerging platforms.
- Analyzed campaign performance and adjusted strategies accordingly to optimize delivery and pacing.
- Spearheaded thought leadership efforts and innovation in social media engagement.
Education
Bachelor of Arts - BA - Communicaon and Media Studies
West Chester University of Pennsylvania
West Chester, PA01.2019
Skills
- Social media strategy and execution
- Paid social media advertising
- Social listening and analytics
- Content calendar management
- Cross-functional collaboration
- FDA regulations and compliance
- Pharmaceutical industry expertise
- Thought leadership and innovation
Websites
Certification
- 300-101: Meta Certified Creative Strategy Professional
- Reddit Ads Fundamentals
- LinkedIn Marketing Strategy
Timeline
Analyst, Paid Social
CMI Media Group
09.2024 - Current
Associate Analyst, Paid Social
CMI Media Group
01.2023 - 09.2024
Bachelor of Arts - BA - Communicaon and Media Studies
West Chester University of Pennsylvania
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