Summary
Overview
Work History
Education
Skills
Certification
Community Service
Timeline
BusinessDevelopmentManager
BRIGIT KIMBROUGH

BRIGIT KIMBROUGH

Atlanta,GA

Summary

Proven MBA Business Strategist with 15 years of experience, Optimizing Brands and Bolstering B2B & B2C Revenue through the use of Strategic Marketing, Sales, Advertising & Business Development. I posses extensive Senior Leadership & Management experience, which spans over 15 years of garnered trust from leading organizations with the responsibility & accountability to make sound decisions & lead effectively. Trusted to steer teams with modern, innovative strategy & implementation. Seasoned mentor, advisor, & counselor, who consistently identifies and implements best practices for management teams. Highly visible and attentive to client needs at every level of interaction. Known for being dynamic, committed to excellence, and growth. Highly skilled at galvanizing high-performing teams to achieve results.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Product Manager, Logistics &Supply Chain-eCommerce

Fiverr
05.2021 - Current
  • As Founder + Creative Director of Synergy Solutions, I Formed a Limited Liability Company that Consults on:
    -Personal Branding, Fitness Inspo & Digital Product Management (Health & Wellness) 🎉-Small Biz Branding & Coaching (Economic Empowerment) 🎨📸-Strategic Management & Marketing (Corporate & NonProfit Advisement). 💻📱

    I Managed the Life Cycle of a Product Line -Gift Remedies- from initial concept, to Launch, & Beyond. I defined the Product Vision, created a Strategic Roadmap, & launched an eCommerce Store & Brand that Sold Personalized Lux Consumer Packaged Goods (CPG), Curated & Packaged in partnership with an emerging Lifestyle Wellness Brand. Met sales goals within the first quarter, Post- Launch. I oversaw Market Research, Research & Development (R&D), Consumer Product Sourcing, Packaging, Data Analytics, Logistics, Consumer Insights, Supply Chain Optimization, eCommerce Merchandising, & B2C Product Improvement.

    I Launched a Strategic Marketing & Advertising Campaign with over +250,000K Global Reach & Engagement. As Creative Director of all Marketing Materials ; I oversaw all Content Creation, including Model Photography, Product Photography, Sales Videos, Vlogs, Website Design, SEO, SEM, Graphic Design, Business Blogs, Content Calendars, Email Subscriber Campaigns, User Onboarding, A/B testing, UX/UI & Business Social Media Pages. I worked with multiple Product Development teams, Tech, Design, & Marketing to refine the Product & ensure its success.

    I Scaled to take on More clients & Larger accounts.


Director of Sales & Marketing

PARKSIDE POST ACUTE REHABILITATION CENTER
10.2022 - 03.2023
  • As Director of Marketing for a 200 Bed Rehabilitation Center in Atlanta, I oversaw all Marketing & Business Development Campaigns to create Brand Awareness in Acute Care settings; i.e. Piedmont Hospital, Northside Hospital, and Emory Healthcare.
  • As a Corporate Account Liaison, I lead Post Acute Care Navigation, Field Sales, Grew Census, & Generated Revenue.
  • I oversaw all Referral Management Databases, Vendor Relations, Improved Conversion Rates from Referring Providers, & Exceeded 100% occupancy Goals for the facility in three short months, requiring a waiting list. Revenue improved drastically.
  • Designed Marketing strategies using market research and data analytics which took the occupancy from 70% to 95%, in two months.
  • Built strategic partnerships with potential clients, referral sources, and stakeholders.
  • Community networking events, Internal In-services, UR meetings in Hospitals
  • Tracked inquiries and managed leads in CRM. Converted 40-50 referrals monthly.
  • Reviewed all clinical referrals and evaluated for medical appropriateness in accordance with CMS guidelines.
  • Conducted outbound calls to hospital staff, insurance companies, legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners and other community contacts.
  • Improved conversion rates by 20% for rehab & 35% LTC, from existing referral sources.
  • Attended Quality Assurance and Performance Improvement meetings.
  • Communicated brand identity with teammates. Monitored online reputation management.
  • Controlled budgets and allocated resources amongst projects.
  • Oversaw the Marketing department and provided guidance and feedback to other marketing professionals.
  • Monitored progress and submitted performance reports to the Marketing department & CEO.

Assistant Director of Marketing/Clinical Liaison

EMORY HEALTHCARE
01.2019 - 12.2020
  • As Assistant Director of Marketing for Emory's, 5 Star Post-Acute Rehabilitation Center, I worked as a Strategic Account Executive (SAE) at Emory University Hospital.
  • Marketed in acute care hospitals and rehabs in metro Atlanta, as a point of contact in the community.
  • Improved customer retention by focusing on building strong relationships through targeted communication initiatives.
  • I oversaw Post Acute Care Navigation by aiding Clients, Care Teams, Patients, & Families and promoting Continuity of Care.
  • I led Marketing & Referral management in Hospitals, Rehabs,and Clinics in metropolitan Atlanta. I provided Care Coordination, On-Site Evaluations, & Prospective Tours to Families to assist with Census Development & Occupancy Goals. Converted 40-50 referrals monthly.
  • Experienced with M&A, physician alignment, and financial margin improvements.
  • Internally, created uniform tools used in daily Census Meetings to improve Departmental Productivity and promote goal-oriented incentives.
  • Served the largest referral source with specialized, focused care management to ensure smooth transitions from acute settings to sub-acute rehab.
  • Acted as a tangible resource to hospital case managers, patients, families, hospital and facility staff.
  • Lended expertise to referring hospitals to ensure all parties are educated on admission criteria, insurance requirements or changes, policy changes, etc.



Case Manager, (PRN)- Business Development Rep-LTAC

SELECT SPECIALTY HOSPITAL
05.2016 - 06.2018


  • Oversaw Utilization Review and Resource Management, Discharge Planning, Treatment Plan Management and Financial Management, while also completing medical record documentation.
  • Maintained Fiscal Responsibility by providing payer-friendly options to promote prompt payment, while reducing fiduciary risks.
  • Reported directly to the CEO.
  • Served as an internal marketer for the Hospital at all levels of interaction.
  • Coordinated care as patients transitioned to the next phase in their treatment.
  • Promoted Cost Attentive Care during the patient's stay through lean management of supplies.
  • Utilization Management- Assured payment of hospital-based patient services by providing insurance carriers with clinical information.
  • Cross trained under the Director of Business Development for Business Operations and acted as PRN, admissions coordinator as needed.


Manager, Utilization Review & Case Management/Sales and Marketing

EMORY HEALTHCARE
11.2012 - 10.2015
  • Achieved positive client outcomes by developing and implementing comprehensive case management plans.
  • Advocated for client rights when interacting with external agencies or institutions, ensuring fair treatment at all times.
  • Managed 40-50 patient caseload.
  • Educated clients on available programs, benefits, and services, empowering them to make informed decisions about their care needs.
  • Contributed to team discussions and case conferences actively, sharing insights and expertise with colleagues to optimize client support strategies.
  • Coordinated services with other agencies, community-based organizations, and healthcare professionals to provide useful benefits to clients.
  • Improved client satisfaction by efficiently addressing concerns or grievances in a timely manner.
  • Collaborated with multidisciplinary teams to address client needs and formulate tailored support strategies.
  • Monitored clients' progress and tracked client services to provide crisis interventions.
  • Partnered with physicians, social workers, therapists, nutritionists, and case managers to develop and implement individualized care plans and documented patient interactions and interventions in electronic charting systems.
  • Strengthened relationships with community organizations to increase access to supportive resources for clients in need.
  • Facilitated successful transitions between levels of care by developing detailed discharge plans and coordinating resources.
  • Developed partnerships with local agencies to provide broader range of services for clients, broadening their support network.
  • Streamlined case documentation procedures, reducing processing time and increasing efficiency.
  • Developed resource directory for clients, simplifying their search for essential services.
  • Enhanced team collaboration by leading regular case review meetings, promoting unified approach to client care.
  • Collaborated with mental health professionals to address psychological needs of clients, supporting their holistic recovery.
  • Assessed community needs and identified resources for social and community service programs.
  • Monitored program performance and outcomes for successful delivery of services.
  • Established and maintained relationships with key stakeholders.
  • Researched best practices and developed strategies to improve program outcomes.
  • Managed volunteer programs focused on providing community services to underserved populations.
  • Screened clinical referrals to assess medical appropriateness/ Managed 200 Bed Census.
  • Facilitated Admission Process from Acute setting to Rehab and educated patients and families on Admission Criteria, Insurance Benefits, Rehab Expectations, etc.
  • Marketed the facility to major hospitals in the metro Atlanta area to ensure placement with Emory’s Rehabilitative Program.
  • Served as liaison between Emory’s Rehab program and outside hospitals, insurance companies, prospective residents/patients, and families.
  • Featured Speaker in Educational presentation to improve processes and coordinate the following disciplines: (Admissions, Social Services, Rehab, Nursing, and Administration)
  • Selected Speaker in the Onboarding of the new Emory Rehabilitative Team.
  • Successfully Project-managed the Acquisition and Installation of third party apps that Digitized the Case Management Operation. From Telephonic to 90% Online.
  • Utilization Review and Management- Created uniform Reporting tools for Clinicians for Best Practices with Insurance Carriers.
  • Coordinated all Peer Reviews with facility Clinicians and Insurance Medical Directors.
  • Obtained Prior Authorization for all Managed Care policies, Medicare Replacement/Advantage Plans.
  • Managed Utilization Review (UR) department by advocating continued stay for patients receiving care and providing concurrent clinical to insurance companies.
  • Served as Manager on Duty to provide Weekend Support.
  • Provided Tours for Prospective Residents/Families and ensured all pertinent admission forms were completed.
  • Conducted outreach activities to engage local stakeholders in programs.

Senior Medical Social Worker

Emory Healthcare
07.2012 - 11.2012


  • Supported families during difficult medical decisions by offering guidance, advocacy, and counseling services as needed.
  • Conducted timely discharge planning meetings with multidisciplinary teams to facilitate smooth transitions of care for patients returning home after hospitalization.
  • Managed crisis situations effectively by promptly assessing risk factors and implementing appropriate interventions to ensure patient safety.
  • Developed cultural competence within the healthcare team by delivering training sessions on diversity and inclusion best practices.
  • Enhanced interdisciplinary collaboration through effective communication with healthcare team members to ensure holistic patient care.
  • Expanded community partnerships by establishing relationships with local organizations and participating in outreach events, increasing awareness of available resources for patients.
  • Optimized resource utilization within the facility through careful evaluation of program effectiveness and recommendations for improvement when necessary.
  • Served as a professional mentor to junior social workers, providing guidance and support in their professional development.
  • Facilitated successful transitions from hospital to home or alternative settings by assessing patient readiness and coordinating necessary supports.
  • Improved patient outcomes by developing comprehensive care plans addressing medical, emotional, and social needs.
  • Led quality improvement initiatives focused on enhancing patient care and reducing inefficiencies within the healthcare system.
  • Completed psychosocial evaluations and needs assessments.
  • Provided ongoing counseling to help patients deal with conditions and processes
  • Facilitated support groups for patients and families dealing with chronic illnesses.
  • Managed caseload to satisfy multiple patients with diverse needs.
  • Assisted patients in navigating complex healthcare systems by providing information on available resources and support services.
  • Organized clinical documentation, treatment plans, and referrals.
  • Collaborated with legal professionals for cases involving child abuse or neglect, elder abuse, domestic violence, or guardianship issues.

Education

Master of Business Administration (M.B.A.) - Business Administration and Management

Savannah State University
Savannah, GA

Bachelor of Science, Sociology (B.S.) - Clinical Social Work

Georgia Southern University
Statesboro, GA

Skills

  • Business Development, Strategic Planning, & Entrepreneurship
  • Data Analysis, Data Optimization, Creative Design
  • Digital Marketing, Writing/Editing, Content Creation, SEO, Social Media Advertising
  • External, Internal, & Community Marketing
  • Building Consensus with Stakeholders
  • Sales, Referral Based Conversions
  • Event planning/ Event Photography
  • Gifted communicator with great interpersonal skills, Emotional Intelligence
  • Proficient in all Microsoft Office applications, Google analytics, Canva, Adobe Creative Cloud
  • Interdisciplinary Collaboration, Teamwork
  • Providing personalized, compassionate service to patients and families
  • Care Management (Hospital/Facility-Based & Home-Based)

Certification

  • AHA, Basic Life Support. American Heart Association | American Stroke Association
  • Valid Driver’s License. Clean Driving Record

Community Service

Internal Revenue Service, Volunteer Income Tax Preparer, Savannah, GA, 2016-11

Timeline

Director of Sales & Marketing

PARKSIDE POST ACUTE REHABILITATION CENTER
10.2022 - 03.2023

Product Manager, Logistics &Supply Chain-eCommerce

Fiverr
05.2021 - Current

Assistant Director of Marketing/Clinical Liaison

EMORY HEALTHCARE
01.2019 - 12.2020

Case Manager, (PRN)- Business Development Rep-LTAC

SELECT SPECIALTY HOSPITAL
05.2016 - 06.2018

Manager, Utilization Review & Case Management/Sales and Marketing

EMORY HEALTHCARE
11.2012 - 10.2015

Senior Medical Social Worker

Emory Healthcare
07.2012 - 11.2012

Bachelor of Science, Sociology (B.S.) - Clinical Social Work

Georgia Southern University

Master of Business Administration (M.B.A.) - Business Administration and Management

Savannah State University

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