Brigitte Dean

• Responsible for the concept, packaging and and roll out of 9 annual galas each generating a revenue from $500K to $2.9M (North America, EMEA and APAC/India)
• Increase events ROI with centralized resources and processes: content, auction items, bidding platforms, talents, auctioneers, beneficiaries
• Orchestrate virtual fundraising events, peer-to-peer crowdfunding campaigns and donors cultivation events
• Recommend and execute employees engagement initiatives with corporate donors and foundation
• Negotiate sponsorship packages with partners and media
• Select, contract and manage vendors, freelancers, volunteers and pro-bono partners
• Collaborate efficiently with multiple teams: Programs, Finance, Operations, Marketing and Communications, Development

• Planned and executed corporate events such as trade shows, users and partners forums, conferences, global product launches, leadership series, virtual events, seminars, retreats...
• Packaged sponsorship and partnership opportunities.
• Identified, recommended and orchestrated speaking engagements for leadership and executive teams

Clients: Anaplan, NewVoiceMedia, LaunchPad AI...

• Global Corporate Events Manager (2007 to 2012)

Acted as the main liaison for global initiatives

including WW tours in NA, LAD, EMEA and APAC. Packaged ready-to-use event kits for the field organization: campaign messaging, audience segmentations, demand generation and onsite materials, content guidelines.

• Strategic Events Manager (2004 to 2007)

Managed global events from planning to execution: budget forecast, site selection, event
logistics, AV, speaker support, F&B, vendors selection and contract negotiation, content development, audience recruitment, budget management and post-event analysis. Selected and supervised 3rd party vendors.

• Marketing Campaign Manager (2002 to 2004)

Created, executed and analyzed cross-sell & up-sell marketing programs around Business Intelligence. Contributed to sales readiness initiatives by creating and maintaining sales toolkits.

Rolled out online marketing programs for 18 major accounts including Tower Records, eBay, Ariba, iPlanet, AT&, NBCi, France Telecom and Dell. Executed customer acquisition and development campaigns, viral marketing and loyalty programs for customer bases of up to 2 M contacts.

Managed 6 major European Conferences and supervised more than 20 regional events per year. Conducted the European Speakers Bureau for 26 countries and secured more than 100 executive engagements in 1 year including Larry Ellison's Opening Keynote at Telecom 99.

Hired and managed marketing department from inception to a fully operational team (5 people). Designed and executed the general marcom activities: organized trade shows and seminars, localized brochures and collateral, coordinated PR with an agency, supervised inside sales programs and direct marketing campaigns as well as internal communications.

Responsible for annual communication plan: PR, media planning, press & analysts' briefings, newsletters and events including an evangelization roadshow with 27 seminars in Europe.

Recommended and executed B2B and B2C award-winning PR campaigns for various clients in retail, food, cosmetics, sports... Clients included: Vanity Fair, Zippo, Dockers, St Ives...