Brionna Pickens
Houston,TX
Summary
Accomplished event operations and luxury sales manager with over six years of experience in high-profile brand activations, hospitality management, and corporate event logistics. Proven expertise in executing large-scale events, managing cross-functional teams, and enhancing brand positioning for Fortune 500 brands like Moët Hennessy. Adept at sales strategy, vendor negotiations, and event execution in high-energy, fast-paced environments. Seeking to leverage my expertise in event operations, hospitality, and premium client engagement to drive revenue and elevate my next role.
Overview
7
7
years of professional experience
Work History
Logistics & Event Coordinator
Mosaic | Moët Hennessy
08.2024 - Current
- Spearhead luxury brand activations, including experiential marketing campaigns, private tastings, and corporate events, enhancing consumer engagement and sales performance
- Develop strategic partnerships with venues, retailers, and hospitality brands to expand Moët Hennessy's market presence
- Oversee event logistics, vendor negotiations, and on-site execution, ensuring seamless brand representation and superior consumer experiences
Senior Brand Ambassador (On & Off-Premise)
Public Label | Moët Hennessy
09.2021 - Current
- Executed 500+ high-impact activations across nightlife, retail, and hospitality sectors, increasing brand awareness, market penetration, and consumer loyalty
- Optimized digital and in-person consumer engagement strategies, integrating CRM, influencer marketing, and paid media for targeted outreach
- Developed data-driven sales and marketing strategies that contributed to a measurable increase in revenue and customer retention
- Cultivated VIP relationships and secured exclusive product placements in high-profile venues
Luxury Real Estate Advisor
Norluxe Realty
11.2020 - Current
- Company Overview: Luxury Real Estate Advisor
- Closed $30M+ in luxury real estate transactions, specializing in corporate relocations, entertainment industry clientele, and high-net-worth investors
- Designed and implemented comprehensive marketing, social media, and branding strategies to position properties effectively in the luxury market
- Leveraged high-profile networking and digital marketing campaigns to expand client base and sales pipeline
- Luxury Real Estate Advisor
Front & Back of House Manager
Nameless by Nomad
01.2024 - 06.2024
- Managed day-to-day operations of a premier hospitality venue, overseeing customer experience, team leadership, and exclusive event curation
- Developed VIP client engagement strategies, increasing repeat business and overall venue profitability
- Led staff training, performance optimization, and operational efficiency initiatives, enhancing brand reputation and service quality
Brand Ambassador
Strategic Group | Moët Hennessy
01.2018 - 09.2021
- Led 300+ high-impact luxury activations, driving brand awareness and consumer loyalty across the premium spirits market
- Mentored and trained new brand ambassadors, ensuring consistent messaging and high-quality execution
- Managed experiential marketing campaigns, influencer collaborations, and social media activations that elevated brand positioning
Education
Bachelor of Business Administration - Finance
Texas Southern University
Houston, TX12.2019
Skills
- Event Operations & Logistics (Large-scale event execution, brand activations, vendor & venue coordination
- Luxury Sales & Client Relations (High-net-worth client engagement, sales strategy, negotiation & deal structuring)
- Brand Management & Marketing (Brand positioning, consumer engagement, data-driven sales strategies)
- Leadership & Team Management (Staff training & mentorship, performance management, operational efficiency)
Timeline
Logistics & Event Coordinator
Mosaic | Moët Hennessy
08.2024 - Current
Front & Back of House Manager
Nameless by Nomad
01.2024 - 06.2024
Senior Brand Ambassador (On & Off-Premise)
Public Label | Moët Hennessy
09.2021 - Current
Luxury Real Estate Advisor
Norluxe Realty
11.2020 - Current
Brand Ambassador
Strategic Group | Moët Hennessy
01.2018 - 09.2021
Bachelor of Business Administration - Finance
Texas Southern University
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