Britney Rachal
Fun-Lab
Torrance,CA
7
years of professional experience
Accomplished Event Sales Manager specializing in corporate events, luxury hospitality, and business development. Proven ability to exceed revenue targets, improve sales performance, and lead cross-functional teams while creating exceptional client experiences that drive repeat business and long-term growth.
Work History
Event Sales Manager
1 Year 10 Months- Manage the full sales cycle for a high-volume portfolio of corporate, social, and private events by responding to inbound leads, conducting client consultations, developing customized proposals, negotiating contracts, and converting opportunities into confirmed bookings while delivering an exceptional client experience.
- Consistently exceed sales KPIs by driving lead conversion, increasing average event spend through strategic upselling, maintaining strong response times, and leveraging performance metrics to identify revenue growth opportunities and improve sales effectiveness.
- Partner cross-functionally with Operations, Culinary, Marketing, Finance, and Venue Leadership to ensure seamless event execution, operational readiness, and exceptional guest experiences from contract through post-event follow-up.
- Maintain and manage a high-volume sales pipeline using Salesforce and Tripleseat CRM, accurately tracking client communications, forecasting revenue, monitoring pipeline health, and ensuring data integrity throughout the sales process.
- Build long-term client relationships through a consultative, solutions-driven sales approach, resulting in repeat business, strategic partnerships, and sustained revenue growth while contributing to the overall success and profitability of the venue.
Event Sales Manager
1 Year 10 Months- Acted as the primary liaison between clients and internal departments, facilitating seamless transitions of every event from concept to execution through proactive communication and detailed planning.
- Collaborated with leadership to develop and refine the event sales process, implementing new strategies that improved lead conversion, streamlined the client journey, and contributed to sustained revenue growth.
- Consistently exceeded a monthly sales goal of $100,000 by developing strategic client relationships, identifying revenue opportunities, and delivering customized event solutions that maximized food, beverage, and venue spend.
- Managed a diverse portfolio of luxury corporate, social, and VIP events, partnering with Fortune 500 companies, high-profile clients, celebrities, and executive teams to deliver elevated event experiences while fostering long-term client relationships.
Event Sales and Marketing Consultant
2 Years 11 Months- Acted as primary point of contact for catering and private event inquiries, responding to leads, consulting with clients, coordinating planning stages, and leveraging operations background to ensure seamless event execution from booking through completion.
- Utilized Tripleseat and Salesforce CRM to manage event pipelines, track client communications, generate proposals, maintain accurate booking records, and support sales forecasting and reporting.
- Managed event pipelines in Tripleseat and Salesforce CRM, tracked client communications, generated proposals, maintained accurate booking records, and supported sales forecasting and reporting, enhancing overall sales process efficiency.
- Collaborated with cross-functional teams, mentored staff, resolved client concerns with professionalism, and fostered accountability and teamwork to enhance service quality and client satisfaction.
Education
Associate of Science - Business Management
Timeline
Event Sales Manager
Fun-Lab
10.2024 - CurrentRead More
Event Sales Manager
The Strand House
10.2022 - 08.2024Read More
Event Sales and Marketing Consultant
Marmalade Cafe
11.2019 - 10.2022Read More
El Camino College
Associate of Science from Business Management
Read More