Britt Englund

• Responsible for sales, strategy and P&L for all D2C including vendor central, Target, Walmart, Shopify and all online sales channels.
• Drive D2C revenue growth through Shopify by optimizing online storefront for user experience.
• Deploy testing and learning, implement latest SEO tactics, lead SMS marketing strategy. Utilize Shopify integrations & analytics to monitor traffic, sales, customer engagement & behavior.
• Work closely with outsourced Dev team to optimize site speed, backlinks, and back-end SEO. Keep D2C website in compliance with latest accessibility functionality.
• Lead and advise SLT on internal pricing strategy based on Amazon's price follower philosophy to control prices across all sales channels.
• Created reseller clause in distributor agreements to include rules about unauthorized reselling on 3rd party marketplaces to preserve brand integrity.
• Monitor keyword & product rankings, digital shelf and share of voice metrics daily to make informed decisions about PPC and AMS.
• Create yearly ad budget and strategy. Collaborate with agency ad team on keyword alignment, search find buy campaigns, influencer marketing campaigns, subscribe and save subscriptions, full funnel DSP strategy.
• Responsible for reporting to SLT at Quarterly Business Reviews and forecasting sales for all D2C avenues and marketplaces.
• Report to director of marketing with dotted line to VP of sales.
• Foster new vendor relationships and negotiate high-value contracts with new suppliers, securing better pricing and terms, which improved profit margins.
• Successfully navigated getting a price increase accepted by amazon 1P in first month of joining team.
• Grew Amazon sales 49% YoY in 2023
• Created digital launch strategy and marketing plan for online only launch of the most successful product in company's 31-year history, to drive traction in brick and mortar.
• Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
• Increased Shopify sales by 38% YoY by launching SMS program, scaled back areas of focus that weren't revenue drivers, started looking at more profit-oriented metrics and KPIs.
• Recovered over $375,000 from past invoicing errors in vendor central with the help of a SaaS provider.
• Created and maintained great relationships with both VM & EVM for grocery & gourmet food category.
• Responsible for total digital marketing strategy, online sales promotional calendar, forecasting of inventory for Amazon, Target, Walmart, Shopify, etc.
• Only sales person company wide who met bonus goals in 2023 & 2022.
• Surpassed "Convenience" sector sales rep for annual sales and am currently top sales person in the company.

• Worked with planning, B2B team & 3PL/warehouse on updating and regularly evaluating inventory forecasts and executing work orders to build inventory for 10 different Luxury Beauty Brands.
• Got the first brand ever removed from the Luxury Beauty category on Amazon in order to increase profitability.
• Troubleshooted both vendor and seller central issues on a regular and on-going basis.
• Stayed fully up to date on all things related to amazon selling by maintaining active memberships in multiple Facebook groups, and by attending in person conventions and trade shows for amazon selling.
• Evaluated vendor offerings critically to select the most appropriate partners for delivering desired results at optimal costs.
• Balanced work load efficiently while maintaining priorities for multiple brands often reporting to a different CEO or Brand Manager for each. Lazer focused to stay ahead of or on top of critical Amazon issues requiring immediate attention.
• Owned all aspects of seller central account management for 5-7 brands including marketing strategy & budgets, driving profitable revenue growth, creating inbound Amazon shipments & managing FBM shipping during pandemic and on an ad hoc basis
• Launched JLo Beauty to Vendor Central and Kind Science to seller central.
• Owned the entire vendor central relationship for JLo Beauty, Crepe Erase, Meaningful Beauty and Mally Beauty all celebrity driven beauty brands that grossed over $90 million on amazon, annually.
• Created relationships within Amazon to get launch of JLo Beauty advertised on Amazon's home page along with various other placements for brand awareness for no charge.
• Fully optimized and revamped content and strategy for all brands on amazon. Directed creative team to make best in practice graphics and infographics and new A+ content and brand story.
• Lead video creation strategy for ads, detail pages and storefront. Measured engagement and tested content to fully optimize and added video to every PDP in carousel, below the fold and on competitors detail pages.
• Worked with amazon influencers to gain reviews, UGC and to drive rank with search, find buy campaigns
• Brought in new outside service providers to manage our AMS marketing in both 1P & 3P. Introduced the SLT to the concept of seeking funds recovery from amazon.
• Consistently met or exceeded annual performance targets set by senior leadership. Made a direct and measurable impact to the bottom line of all brands I managed on Amazon.

Clients included Boveda Inc., Yes To! Inc., Modern Gourmet Foods, Air Doctor, Grown American Superfood, Walkfit & Superthotics, Aqua Tru, Ideal Living LLC, Dr.Ho and many more.

Worked as an independent contractor for various brands to manage their amazon presence.