Summary
Overview
Work History
Education
Websites
Timeline
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Britt Klontz

Dynamic Marketing Leader & Digital PR Expert
Bonney Lake,WA

Summary

Dynamic marketing leader with over 15 years of experience in strategic planning, direct response marketing, brand development, and team leadership. Proven track record in driving growth, optimizing marketing strategies across multiple channels, and leading high-performing marketing teams. Adept at leveraging data analytics to inform decisions and improve marketing efficiency. Passionate about building brand awareness and executing successful PR campaigns.

Overview

14
14
years of professional experience
4
4
years of post-secondary education

Work History

Founder and CEO

Vada Communications, LLC
1 2020 - Current
  • Developed Comprehensive Marketing Strategies: Created and executed marketing strategies that increased client acquisition by 30% and improved retention rates by 25%.
  • Secured Media Coverage: Achieved over 400 media placements in top-tier publications in first year of business, boosting brand visibility and credibility of initial clients.
  • Drove Revenue Growth: Launched marketing campaigns that contributed to a 50% year-over-year increase in revenue for key clients.
  • Enhanced Social Media Presence: Grew social media followings for multiple clients by an average of 35% through targeted content and engagement strategies.



Founder

We Earn Media & Digital PR Explained
01.2020 - Current
  • Developed Engaging Content: Created compelling stories and ideas for programming that successfully engaged target audiences and attracted advertisers.
  • Booked High-Profile Guests: Secured over 60 top-tier reporters and journalists from prestigious outlets such as TechCrunch and Refinery 29 for on-air interviews, enhancing the podcast's credibility and reach.
  • Conducted In-Depth Interviews: Prepared insightful questions and conducted interviews with guests, delivering valuable content to the audience.
  • Produced High-Quality Episodes: Edited podcast episodes using GarageBand, ensuring professional quality and seamless publishing.

Director of Content

CouponFollow
1 2021 - 12.2022
  • Ensured Brand Consistency: Facilitated the review and approval process of all PR materials, imagery, and creative assets, ensuring alignment with brand guidelines and maintaining a consistent brand image.
  • Managed Agency Relationships: Directed day-to-day relationships with agency partners, providing guidance and support to ensure successful outcomes and alignment with CouponFollow's goals, resulting in a 20% increase in campaign efficiency.
  • Positioned as Thought Leader: Spearheaded the production and promotion of key Shopping Trend Reports, positioning CouponFollow as a thought leader in the ecommerce industry and earning coverage in publications such as Chainstore Age and Insider Intelligence.
  • Conducted Editorial Meetings: Led editorial meetings with external content vendors and staff, fostering collaboration and enhancing content quality.
  • Analyzed User Engagement: Utilized Contentful and Google Analytics to analyze user engagement and website traffic metrics, driving strategic content decisions.
  • Doubled Pageviews: Conducted regular content audits to identify gaps and redundancies, doubling pageviews within six months for articles with highly relevant key terms and phrases.
  • Maintained Marketing Calendar: Managed the content marketing calendar to schedule creation and delivery deadlines for blog content and social media channels, ensuring timely and consistent content delivery.

Head of Digital PR

Distilled (now BrainLabs)
05.2017 - 11.2019
  • Directed Global PR Programs: Led all digital PR programs for clients across offices in Seattle, London, and New York, ensuring cohesive and effective campaigns.
  • Managed Diverse Client Accounts: Oversaw client accounts and communicated strategies for digital PR initiatives across various industries, including interior design (Balsam Hill) and fleet tracking software (Geotab).
  • Drove Strategic PR Initiatives: Developed and executed PR strategies tailored to each client's unique needs, resulting in increased brand visibility and engagement.

Account Supervisor

Weber Shandwick
06.2016 - 04.2017
  • Primary Client Contact: Served as the main point of contact for multinational technology clients, including Amazon and the Bill & Melinda Gates Foundation, fostering strong interpersonal relationships with clients and internal team members.
  • Drove Account Growth: Partnered with the account team director to develop and execute long-term account planning, driving growth and success for key accounts.
  • Managed Financials: Oversaw financial management of accounts, including budgeting and forecasting, ensuring accurate and efficient use of resources.
  • Maintained Client Relationships: Engaged in daily communication with clients to establish and maintain positive working relationships, resulting in high client satisfaction and retention.

Digital PR Consultant, Seattle Team Lead

Distilled (now BrainLabs)
10.2014 - 05.2016
  • Implemented Successful Digital PR Campaigns: Led digital PR campaigns, including social media marketing and influencer marketing initiatives, driving significant traffic and engagement.
  • Secured High-Profile Media Coverage: Earned coverage in top-tier online publications, resulting in substantial traffic increases and high engagement levels, even temporarily overwhelming a client’s website with excessive traffic.
  • Led Landmark Campaign: Directed the promotional efforts and contributed to the creation of the agency’s most renowned campaign for ConcertHotels.com, "The World’s Greatest Singers," which received over a million page views and featured placements in internationally recognized outlets such as TIME Magazine and NBC.

Content Promotion Specialist

BlueGlass Interactive,
02.2012 - 04.2013
  • Developed Campaign Strategies: Organized and executed individual campaign strategies, creating press releases and media lists based on targeted SEO keywords, enhancing visibility and engagement.
  • Enhanced Team Efficiency: Assisted the Team Manager in developing processes and guidelines for best practices, improving overall team performance and workflow.
  • Conducted Blogger Outreach: Developed content ideas and conducted blogger outreach for high-end clients such as HSN and DirectTV, resulting in increased brand exposure and online presence.
  • Authored Expert Content: Wrote multiple blog posts on content marketing and blogger outreach for the BlueGlass Blog, establishing the company as a thought leader in the industry.
  • Trained New Team Members: Interviewed and trained new additions to the promotions department, ensuring they were well-equipped to contribute effectively to the team.

Blogger Relations Specialist

Voltier Digital
06.2010 - 01.2012
  • Managed Blogger Relations: Oversaw blogger relations and premium link-building acquisitions, significantly enhancing online visibility and SEO performance.
  • Directed Promotional Campaigns: Led promotional campaigns for 25 separate accounts, including high-profile corporations such as eBay, eBay Classifieds, Allstate, and Masco Home Services, achieving notable increases in engagement and brand awareness.
  • Achieved Strategic Goals: Successfully executed targeted promotional strategies that drove measurable results and contributed to the overall growth and success of client accounts.

Education

Radio, TV And Internet Media B.A., Summa Cum Laude -

Lynn University School of Mass Communication
Boca Raton, FL
08.2007 - 05.2011

Websites

Timeline

Founder

We Earn Media & Digital PR Explained
01.2020 - Current

Head of Digital PR

Distilled (now BrainLabs)
05.2017 - 11.2019

Account Supervisor

Weber Shandwick
06.2016 - 04.2017

Digital PR Consultant, Seattle Team Lead

Distilled (now BrainLabs)
10.2014 - 05.2016

Content Promotion Specialist

BlueGlass Interactive,
02.2012 - 04.2013

Blogger Relations Specialist

Voltier Digital
06.2010 - 01.2012

Radio, TV And Internet Media B.A., Summa Cum Laude -

Lynn University School of Mass Communication
08.2007 - 05.2011

Founder and CEO

Vada Communications, LLC
1 2020 - Current

Director of Content

CouponFollow
1 2021 - 12.2022

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Britt KlontzDynamic Marketing Leader & Digital PR Expert