Britt Parnell
Charlotte,NC
Summary
Experienced Senior Marketing Specialist with a strong background in both healthcare and financial services marketing. At Charlotte Radiology PA, I’ve supported brand growth through strategic planning, content development, and campaign execution. I have hands-on experience creating and refining PowerPoint presentations for internal and external use, including recurring weekly and monthly decks and the organization’s annual Strategic Plan. I’m skilled at working with data, building charts in Excel, and developing clear, on-brand visual content. Proficient in PowerPoint, Excel, Hootsuite, Adobe Creative Suite, and WordPress. Known for delivering accurate, polished marketing materials in fast-paced, deadline-driven environments.
Overview
7
7
years of professional experience
Work History
Sr. Marketing Specialist
Charlotte Radiology PA
Charlotte, NC
01.2022 - Current
- Responsible for the development and implementation of all marketing initiatives for CR's second-largest service line, Diagnostic Imaging, working collaboratively alongside Operations and Sales counterparts.
- Created and maintained high-impact PowerPoint presentations for weekly, monthly, and strategic planning initiatives, including leading the development of the organization’s annual Strategic Plan deck, ensuring clarity, consistency, and alignment with brand standards.Mentor newer marketing peers on assigned digital, social, and budget management responsibilities.
- Drive brand awareness and increase engagement by developing and implementing social media blog promotion strategies, creating new content, and storytelling materials for key stakeholders, including emails, blogs, sell sheets, detail aids, infographics, videos, and web copy.
- Crafted targeted strategies while managing diverse campaigns to drive demand growth.
Digital Marketing Consultant
LPL Financial
Fort Mill, SC
05.2021 - 01.2022
- Curate and implement 15 digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms, month over month, to align with the advisor's overarching goals.
- Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors.
- Monitored performance metrics like email CTR, user interactions on social platforms, and site visits to measure ROI.
Marketing Director/Executive Assistant
GCG Wealth Management, LLC
Charlotte, NC
08.2018 - 05.2021
- Manage all marketing projects for the firm, working closely with company leadership.
- Collaborated with financial advisors to develop customized PowerPoint decks for client presentations, translating complex financial information into clear, visually engaging materials tailored to customer needs and brand guidelines.Support client-facing technology platforms that strengthen the brand.
Education
Bachelor of Science - Marketing
University of Louisville
Louisville, KY12.2016
Skills
- Strategic Planning
- PowerPoint
- Copywriting
- Social Media Marketing
- WordPress
- HubSpot
- Hootsuite
- Adobe Creative Suite
Timeline
Sr. Marketing Specialist
Charlotte Radiology PA
01.2022 - Current
Digital Marketing Consultant
LPL Financial
05.2021 - 01.2022
Marketing Director/Executive Assistant
GCG Wealth Management, LLC
08.2018 - 05.2021
Bachelor of Science - Marketing
University of Louisville
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