Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Britta Browne

San Jose,United States

Summary

Results-driven marketing leader born to build strategic, successful campaigns to build the brand, increase awareness and perception, and cement industry dominance. Focused, performance-minded marketing manager with proven skills in campaign management, collaboration and creative development.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Marketing Campaign Manager

Lenovo
04.2023 - Current
  • Manage strategic development of messaging for North America Brand Campaigns.
  • Coordinate full funnel collaboration for seamless brand to demand strategy.
  • Lead execution of campaign briefs to media agency.
  • Adjust campaigns quarterly based on performance insights.
  • Conduct brand lift studies for measurement of success.
  • Develop media strategy using critical thinking and analysis of past campaign performance.

Solutions and Adjacencies Marketing Manager

Lenovo
01.2022 - 04.2023
  • Manage cross business unit collaboration and relationship building.
  • Responsible for the development of marketing campaigns and customer programs for multiple business units.
  • Identify cross-organization collaboration opportunities.
  • Evaluate business insights to guide campaign development.
  • Spearheaded production for award-winning Season 2 of Lenovo Late Night I.T.
  • Manage alliance funding to ensure both business goals are met and exceeded.

Marketing Account Manager

lilikoi agency
07.2020 - 12.2021
  • Establish, and optimize business development strategies based on company targets, market data and budget factors.
  • Enhance client's profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
  • Personally responsible for directing $8 million per year in marketing and advertising spend.
  • Oversee creation and deployment of videos, social media posts, emails and other marketing collateral.
  • Write and prepare creative assets.

Production Coordinator

Carly Jean Los Angeles
05.2019 - 05.2020
  • Assisted in the implementation of experiential marketing events, local pop-up shops, new product launches, and various event activations.
  • Aided in the attainment of sales objectives.
  • Coordinated reporting, sales data analysis, and strategy.
  • Liaison between the internal team (Graphics, Customer Service, Marketing, & Social Media departments) and external vendors (Manufacturers, Warehouse Teams, & Packaging Teams) towards the success of new product launches.

Social Media Strategist

Carly Jean Los Angeles
09.2017 - 07.2019
  • Assisted with the execution of creative strategy and needs to align with the brand's key marketing messages.
  • Published content on Facebook, Instagram, and Pinterest channels.
  • Drove conversions and organic revenue growth through all social media channels.
  • Addressed customer service needs. Brought the voice of the Carly Jean brand to life through two-way communication with fans and customers.

Education

Mass Communications, Public Relations & Advertising -

California Lutheran University

Skills

  • Brand Measurement
  • Strategic Creative Development
  • Critical Thinking
  • Creative Briefing
  • Brand Strategy
  • Problem Solving
  • Product Marketing
  • Presentations
  • Strategic Program Development

Websites

Certification

  • Press Release Certification - Lynda.com
  • Entertainment Marketing Top 5 Recipient - State Competition - DECA Inc.
  • Entertainment Marketing Top 5 Recipient - State Competition - DECA Inc.

Timeline

Marketing Campaign Manager

Lenovo
04.2023 - Current

Solutions and Adjacencies Marketing Manager

Lenovo
01.2022 - 04.2023

Marketing Account Manager

lilikoi agency
07.2020 - 12.2021

Production Coordinator

Carly Jean Los Angeles
05.2019 - 05.2020

Social Media Strategist

Carly Jean Los Angeles
09.2017 - 07.2019

Mass Communications, Public Relations & Advertising -

California Lutheran University

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