Britta Peterson
Overview
9
9
years of professional experience
Work History
Senior Project Manager, Product Marketing
MoneyLion
08.2022 - Current
- Orchestrated cross-functional teams (marketing strategists, creative agencies, leadership, product managers, engineers) responsible for launching omni channel campaigns including a website redesign, re-imagined in-app features, lifecycle email journeys, and new product launches ensuring smooth planning, build, and execution of 50+ marketing campaigns.
- Ensured campaign compliance with legal and compliance requirements on over 1,000 assets, consulting with multiple internal and external partners to ensure risk factors are mitigated and audits are completed.
- Developed new standardized processes for reviewing and approving assets, legal and compliance audits, campaign calendar planning, and QA auditing to optimize speed to market while mitigating risk.
- Manage workflow and workload between creative, marketing, and engineering teams to ensure campaigns are able to launch on time and in accordance with company objectives to meet KPIs.
Marketing Project Manager
JLL
08.2021 - 06.2022
- Orchestrated 50+ person cross-functional teams to build strategic marketing plans which align OKR's and optimize KPIs by translating goals into tactical plans
- Developed new standardized best practices and operational processes across teams including review sessions, status updates, documentation, templates, reports, and dashboards
- Managed up to $1,000,000 marketing budgets for a dozen simultaneous projects
- Drove content development and creative direction for campaigns, managing deliverable calendars and timelines with creative teams and vendors.
Marketing Manager
CBRE
03.2020 - 07.2021
- Led strategic planning for 100+ marketing initiatives including website developments, digital and in person events, social media campaigns, and lifecycle emails.
- Translated strategy into actionable go-to-market plans by estimating work efforts, defining milestones and deadlines, and managing feedback from stakeholders
- Developed and Implemented a new brand portal and design library which reduced speed to market time by 50% for the sales team
- Created and maintained comprehensive dashboards that ensure team members, leadership and partners are aware of the status of projects and programs
Asst. Project Manager, Marketing & Events
Irvine Company
12.2017 - 03.2020
- Planned two dozen large-scale conferences for customers and industry professionals to promote company awareness and sales opportunities.
- Implemented new event planning processes by establishing efficient project management strategies including spearheading the adoption of Salesforce.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
Asst Events and Property Manager
Lincoln Property Company
01.2016 - 12.2017
- Coordinated 100+ annual customer events per year generating $4 million revenues.
- Led creative direction for events including space and presentation design, ideation, and technology enablement.
- Consulted with clients on marketing strategies for digital and in-person events.
Research Associate
CoStar
01.2015 - 01.2016
- Authored and co-authored multiple journal articles, establishing expertise in the field and increasing company exposure in the market.
- Managed complex databases to ensure accuracy and accessibility of critical information.
- Collaborated with multidisciplinary teams to drive project success and achieve objectives.
Education
Bachelor of Science - Business Management
San Diego State University
San Diego, CA05.2013
Skills
- Workfront
- Salesforce
- Asana
- Monday
- Creative Direction
- KPI Tracking
- Quality Control
- Cross-Functional Communication
Timeline
Senior Project Manager, Product Marketing
MoneyLion
08.2022 - Current
Marketing Project Manager
JLL
08.2021 - 06.2022
Marketing Manager
CBRE
03.2020 - 07.2021
Asst. Project Manager, Marketing & Events
Irvine Company
12.2017 - 03.2020
Asst Events and Property Manager
Lincoln Property Company
01.2016 - 12.2017
Research Associate
CoStar
01.2015 - 01.2016
Bachelor of Science - Business Management
San Diego State University
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