BRITTANEY COLLINS
Charleston,SC
Summary
Successful account executive with 9+ years of experience in the field of advertising, marketing, creative writing, and branding. Take ownership in serving as a liaison between clients and internal teams. Dedicated to building fresh ideas and new strategies while maintaining the brand's overall style / image.
Overview
9
9
years of professional experience
Work History
Owner, Social Media Manager
The Bloom Branding & Design
02.2022 - Current
- Currently handle the branding & social media for six total clients, three of which are a part of the skincare industry, (i.e a cosmetic / medical / pediatric dermatologist, a skin clinic and a medspa)
- Build custom posts, carousels, stories & reels every week for each account
- Create copy to pair with each & every post
- Review the competition to ensure that our branding elements are easily differentiated
- Study current trends (such as specific audio clips and news in pop culture) to draw in the organic views of each of my client's posts
- Create custom logos for small businesses (and / or upcoming company events)
- Research opportunities for beneficial collaborations (i.e. upcoming events in the community that would benefit my client or other business opportunities with companies that have a similar target audience)
- Consistently thinking of new "series" / campaigns to implement on our socials that will generate interaction from current followers + engagement from new followers
- Measure the success of each post / track results in order to use that information & build stronger campaigns
Account Manager, Marketing
Team Velocity Marketing
02.2021 - 02.2022
- Generated copy for each accounts' Social Media Platforms, Websites, traditional media, direct mail, and email blasts
- Strategized a unique 30 day campaign for each client based on the correlation of their monthly spend & performance, desired goals, and current market trends
- Researched and mystery shopped each of my accounts' competition in order to share thorough Competitive Analyses with all clients
- Worked as a liaison between my internal teams and all clients to ensure all departments are working toward client's particular goal(s)
- Tracked budget and performance of each account to ensure all increases in spend are generating more traffic month over month
Senior Account Coordinator
Strong Automotive Merchandising
08.2018 - 12.2020
- Managed, reviewed, and delivered clients' advertisement projects
- Maintained client budgets to ensure company revenue was not decreasing month over month
- Maximized ROI of campaigns by analyzing performance, response rates, and results
- Built relationships with new clients, and maintained and nurtured business relationships with existing clients
- Quickly responded to and resolved needs of clients regarding their number in sales vs their digital, traditional, and direct advertising services
- Worked as a liaison between clients and different departments within agency
Junior Account Executive
Carrera Advertising
04.2015 - 06.2018
- Offered creative campaigns to the agency on a monthly basis
- Generated all content for Carrera's new company website
- Wrote television & radio scripts for agency's clients
- Entered print, web, radio, and TV instructions for designated departments
- Worked as a voice talent for several of agency's clients, TV & Radio
- Researched potential New Business Clients, and set up a unique campaign for Presentation / Pitch purposes
- Oversaw execution of traditional media jobs before presenting to clients & potential new clients
- Managed traffic of TV & Radio on a monthly basis
- Uploaded clients TV & Radio spots to designated media outlets to ensure on-time
Education
Bachelor of Science - Public Relations
University of South Carolina - Columbia
Columbia, SC01.2014
Skills
- Branding
- Generating Content / Social Media
- Strategizing
- Research
- Writing
- Communication
Timeline
Owner, Social Media Manager
The Bloom Branding & Design
02.2022 - Current
Account Manager, Marketing
Team Velocity Marketing
02.2021 - 02.2022
Senior Account Coordinator
Strong Automotive Merchandising
08.2018 - 12.2020
Junior Account Executive
Carrera Advertising
04.2015 - 06.2018
Bachelor of Science - Public Relations
University of South Carolina - Columbia
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