Salesforce
Brittaney Benson-Townsend
CRM Solution Engineer 8x Salesforce Certified Digital Marketing Ops NetSuite Certified SCRUM Developer
Seminole,FL
Summary
I’m a Salesforce Solution Architect and Implementation Manager with 8 Salesforce certifications and a track record of building practical, scalable CRM solutions for finance, nonprofit, and enterprise teams. At Actifi, I worked with wealth management stakeholders to map account workflows, create advisor dashboards, and build Salesforce roadmaps. I've had hands-on implementation experience with financial services processes and client segmentation.
I’m also a Marketing automation guru who codes. At On Location, I rebuilt our custom preference center using SSJS, AMPscript, and SQL, improving compliance and personalization for campaigns supporting the FIFA World Cup, Olympics, and Super Bowl. My day-to-day work includes SQL segmentation, automation, and integrations that keep marketing and sales teams aligned and compliant.
I love mentoring my team, surpassing expectations, and helping stakeholders shape ideas into solutions worth the investment. Whether it’s connecting Salesforce with NetSuite, unifying the customer data profile, or building marketing journeys that convert leads to cash, I focus on elastic system design with compassion to understand all user stories.
Overview
2026
2026
years of professional experience
12
12
Certifications
Work History
Marketing Cloud Engineer
On Location
11.2024 - Current
- Support Pardot to Marketing Cloud migration of 18 sports and entertainment target markets (such as NFL, NBA, and NCAA).
- Consolidated 7% of a 4 million enterprise sized prospect database the first week on the job to curtail storage costs.
- Design Salesforce roadmap decks with Lucid charts to illustrate customer data flow among Sales Cloud, Marketing Cloud, and Service Cloud.
- Set up Marketing Cloud Connect.
- Configure new business units and Sender Authentication Packages (SAP).
- Query Customer Data Platform (CDP) in Segment to deposit data in Marketing Cloud Data Extensions such as purchasing data in ticketing point of sale system (TPS).
- Built FIFA World Cup interactive email surveys, lead routing, and automation that resulted in 641 sales rep meeting bookings, 24 deals, and $1.46M in revenue in its second week.
- Document all key data extensions, automations, and field appendix.
- Support the global Milano-Cortina Winter 2026 Olympics multilingual dynamic content email program to sell over $100M worth of hospitality packages in 71 countries.
- Enable the Platinum Services Team with MQLs by building SQL-driven lead routing journeys.
- Build an interactive, custom preference center with advanced SSJS, AMPscript, HTML, and CSS.
Marketing Automation Specialist
The Good Food Institute
1 2023 - 11.2024
- Technical lead for the Marketing Cloud Account Engagement (Pardot) platform supporting GFI US and international affiliate teams' email marketing campaigns
- Rebrand 6 email newsletter campaigns
- Migrate all domestic and international power users to Stripo's email builder
- Integrate form handlers with third-party systems including WordPress, Zapier, Gravity Forms, Airtable, Asana, and Google Workspace apps
- Harmonize reporting by integrating siloed systems and standardizing metadata
- Create B2BMA dashboards to visualize email campaign ROI and present actionable insights
- Grew SciTech subscriber base by 51% by gating scientific white papers
- Grew Policy subscriber base by 24% by simplifying email layout and content
- Focused CTAs on maps, jobs, manufacturing, and financial data, peaking CTOR at 22% in some campaigns
- Retain subscriber base by leveraging preference centers
- Score and grade prospects for high-profile development outreach
- Segment prospects for targeted drip campaigns
- Train communications team on email marketing best practices and testing to optimize KPIs including deliveries, opens, and click-to-open ratio
- Troubleshoot HTML and CSS code.
Technical Architect
ePromos Promotional Products
12.2022 - 04.2024
- Supported 3-year NetSuite implementation project through a highly customized order management process with over 14 steps; featuring customized artwork on every product involving artists, suppliers, decorators, and multiple client approvals
- Migrated Salesforce CRM to NetSuite CRM using Celigo
- Supported Pardot to HubSpot migration
- Integrated payment gateway, Cybersource with NetSuite
- Investigated and solved tax discrepancies in a complex, multi-subsidiary org using Avalara
- Lead finance and accounting division through third party post-migration support and tuning projects
- Trained managers on Product Information Management structure to empower their sales teams
- Shopped for a modern tech stack to support CI/CD (Continuous Integration/Continuous Delivery)
- Served as a trusted advisor for project managers, consultants, and end-users to implement resilient technology solutions that met their needs
Salesforce Solution Architect
ePromos Promotional Products
05.2021 - 12.2022
- Optimized Salesforce integrations including Pardot, Cloudingo, Ring Central, QlikView and NetSuite
- Protected data integrity for executive reporting
- Wrote technical requirements to cover business process needs through stakeholder interviews
- Illustrated gap analysis between Salesforce functionality and promotional product business needs for a budget-conscious organization
- Saved $61,650 on Pardot contract renewal by consolidating duplicates and purging junk prospects
- Correctly identified half the prospect database as disengaged and deleted 210,000 contacts to prepare for NetSuite migration
- Expanded mailable prospect volume from 134,000 to 188,000 contacts (40% increase in 3 months)
Salesforce Consultant
NAMI
09.2021 - 02.2022
- Segmented donors on an enterprise scale
- Deployed giving levels and engagement plans to retain donors
- Layered custom rollup summary fields to segment donors by cumulative hard and soft credits to support retargeting strategy
- Debugged custom Apex code
- Automated General Accounting Units to support marketing campaign attribution model
- Built KPI dashboards for finance and development departments to benchmark donations against goals
Salesforce Consultant
ActiFi
07.2020 - 09.2021
- Trained tier 1 admins in Salesforce best-practice to implement automated flows
- Built company road map of Salesforce products for executive review
- Analyzed business requirements from stakeholders to provision account touch point workflows
- Produced account planning meeting dashboards
Salesforce Administrator
Epilepsy Foundation of Minnesota
08.2019 - 08.2021
- Supported integrations including Mailchimp, WordPress, middleware, wealth screen, walk, and gala applications
- Managed layered automation on campaigns, cases, and contacts in NonProfit Service Pack org
- Interpreted Salesforce release updates and communicated with marketing, sales and operations departments
- Extended development resources with personal networks, Salesforce communities, and Apex training.
Salesforce Administrator
ePromos Promotional Products
12.2017 - 05.2021
- Improved lead-to-sale conversion by 32% with real-time Microsoft Teams notification integration with Salesforce
- Reduced software budget by $27,000 by consolidating licenses and storage with a successful data clean up initiative
- Leveraged flows, record types, change sets, workbench, data loader, SOQL, developer console to customize Salesforce for the promotional products business
- Quoted and present add-on products integrated with Salesforce for de-duping, data enrichment, and web forms
- Negotiated software contracts and implement integrations including Clearbit and RingCentral
- Migrated Sugar CRM to Salesforce CRM; Salesfusion to Pardot.
Marketing Analyst
ePromos Promotional Products
09.2017 - 12.2017
- Developed standardized reporting and dashboards to monitor corporate KPIs
- Audited SEM and SEO lead generation reports
- Analyzed customer acquisition costs in Google Analytics
- Tracked conversion and retention with SQL based business intelligence software
- Forecasted lifetime customer value and lead acquisition costs through budget seasons
- Segmented Marketing Cloud customer base with modern RFM scores and inferential statistics
- Built Abandoned Cart and Reorder Reminder Marketing Cloud journeys
Product Performance Manager
Williams-Sonoma, Inc.
10.2016 - 07.2017
- Benchmarked return risk and margin forecast across six brands to evaluate product line performance
- Designed recurring profit and loss reports for executives
- Reconciled accounting records and cases in Service Cloud
- Trained analysts to capture e-commerce trends using SQL, Excel, Crystal, Draw.io and Airtable software
- Wrote stored data mining procedures to reduce internet fraud, improve product information, and decrease returns from computer-generated errors
- Wrote SQL queries for furniture delivery communication in Marketing Cloud Journey Builder data extensions
- Implemented new order management system to reduce customer service handle time by nearly 25%
- Developed algorithm that reduced credits issued on service errors by almost 40%
- Troubleshot Avaya telecommunications software to procure actionable data
CRM Manager
Norris Real Estate Group
02.2015 - 02.2017
- Created and maintained real time real estate market reports, vendor records, escrow documents, and brokerage communication
- Mined real estate demographic data to find high-yield communities ideal for marketing investments
- Calculated return on investment for rental properties
- Cooperated advertising efforts with lender partners
- Reported custom appraisals, market activity, finance trends, and mortgage programs quarterly
- Controlled marketing expenses with budget-friendly practices
- Managed Contactually CRM and designed MailChimp email campaigns
- Managed time-sensitive contracts, vendor reports, and title documents among real estate agents and brokerages.
Analyst
Applied Analysis
02.2016 - 08.2016
- Reviewed government-issued audits and corrected discrepancies using GAAP
- Advise legislative council of industry norms with extensive municipal code research
- Communicated research metrics with sophisticated presentations for high-profile audiences including the Southern Nevada Tourism and Infrastructure Committee
- Assembled economic indicators in concise briefings for Nevada State Bank managers and high net worth clients
- Managed myResearcher database and tailored data portals for clients like the City of Henderson
- Analyzed Qualtrics data in SPSS with advanced statistics such as factor analysis and multiple regression
- Aggregated consumer data with custom-built telephone and internet surveys to satisfy research interests.
New-Hire Training Specialist
Diamond Resorts International
01.2014 - 02.2016
- Analyzed job market compensation metrics and practices with competing resorts
- Revised incentive-based employee job descriptions to correct candidate expectations
- Allocated rewards budget to encourage desired work behaviors
- Implemented job candidate surveys to reduce 6-month turnover by 16 percent
- Planned company events including raffles, picnics, and parties to boost employee morale
- Enhanced training curriculum with material catered to visual learners
- Cross trained team members on timeshare metrics such as value per guest and conversion.
Lobby Ambassador
Hilton Grand Vacations
07.2011 - 02.2012
- Captured on-site leads for vacation ownership program
- Resolved guest complaints
- Translated timeshare pitches into Spanish.
Education
Bachelor of Science in Business Administration - Accounting and Finance
UNLV Lee Business School
Las Vegas, NV 08.2010 - 2014.05
Skills
Enterprise Solution Design & Architecture
CRM Optimization
Data Integration Strategy
Cross-Functional Collaboration
Campaign Management & ROI
Sales-Marketing Alignment
Software Development Lifecycle
Agile Methodology
Certification
Salesforce Sales Cloud Consultant
Software
JavaScript
CSS
HTML
APEX
Segment
Stripo
Lead Gen Forms
Litmus
GlockApps
LucidChart
Zapier
Asana
Hobby
Avid cyclist who loves challenging rides over Florida bridges with views of the ocean.
Timeline
Marketing Cloud Admin
09-2025
Marketing Cloud Engineer
On Location
11.2024 - Current
SCRUM Developer
02-2024
Technical Architect
ePromos Promotional Products
12.2022 - 04.2024
Salesforce Consultant
NAMI
09.2021 - 02.2022
Salesforce Solution Architect
ePromos Promotional Products
05.2021 - 12.2022
Salesforce Consultant
ActiFi
07.2020 - 09.2021
Salesforce Administrator
Epilepsy Foundation of Minnesota
08.2019 - 08.2021
Salesforce Administrator
ePromos Promotional Products
12.2017 - 05.2021
Marketing Analyst
ePromos Promotional Products
09.2017 - 12.2017
Product Performance Manager
Williams-Sonoma, Inc.
10.2016 - 07.2017
Analyst
Applied Analysis
02.2016 - 08.2016
CRM Manager
Norris Real Estate Group
02.2015 - 02.2017
New-Hire Training Specialist
Diamond Resorts International
01.2014 - 02.2016
Lobby Ambassador
Hilton Grand Vacations
07.2011 - 02.2012
Bachelor of Science in Business Administration - Accounting and Finance
UNLV Lee Business School
08.2010 - 2014.05
Marketing Automation Specialist
The Good Food Institute
1 2023 - 11.2024
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