BRITTANI BELL
Houston,TX
Summary
Customer-Centric Marketing Communications Professional with extensive experience in storytelling, copywriting, and content development across digital and print channels. Proven ability to craft compelling customer narratives, optimize content for marketing and web communications, and maintain consistent brand voice across platforms. Recognized for being fast-paced, proactive, and collaborative. Skilled at managing complex content projects from ideation through publication to drive engagement, brand awareness, and business outcomes.
Overview
21
21
years of professional experience
Work History
Manager, Creative Services Writer
Eli Lilly
08.2023 - Current
- Create new and evolve existing healthcare professional/patient/consumer communication copy independently and in collaboration with Marketing, Creative Services, and other colleagues.
- Develop creative copy for tactics such as print ads, visual aids, direct mail, sales promotion, emails, banner ads, monographs, slide presentations, SOA content, social media content, and other projects as needed.
- Handle complex assignments requiring strategic and creative input.
Freelance Writer
Houston Business Journal
01.2016 - Current
- Conduct in-depth interviews with clients and executives to extract actionable business narratives that align with brand objectives
- Translate complex dialogue into clear and emotionally resonant stories
Senior Content/SEO Specialist
AMN Healthcare
05.2021 - 08.2023
- Implemented SEO strategy that positively impacts traffic, engagement, leads, and conversion
- Produced content for landing pages, articles, marketing emails, and other necessary digital content
- Responsible for the functional testing and accuracy of completed content updates
- Published, managed, and optimized web/mobile pages with proficiency in EpiServer (CMS)
- Responsible for selecting the best templates, components, images, and SEO metadata for an ideal user experience
Web Marketing Specialist
Texas Children's Hospital
07.2014 - 08.2016
- Lead large-scale web projects by evaluating customer needs, gathering business requirements and developing timelines for success in a deadline-driven environment
- Established and maintained relationships with physicians, clinic managers and department leadership to manage expectations and develop strategy for web-based projects
- Used writing, editing and proofreading skills to create compelling, timely and relevant web content for multiple Texas Children's websites
- Ensured that all website content adheres to Texas Children's Hospital branding, voice and style
- Architected website structure and manage content migration process during the rebuild of texaschildrens.org to ensure an on-time launch
- Incorporated SEO best practices and contribute usability expertise through the launch and rebranding of multiple Texas Children's websites
Digital Content Writer (Freelance)
Priceline, Inc.
05.2012 - 02.2013
- Produced compelling, entertaining and information-rich website copy in an effort to drive hotel bookings
Sr. Analyst, Marketing Communications
Continental Airlines
12.2007 - 12.2011
- Managed marketing communications content creation, translation, editing and placement
- Served as interim Manager of Marketing Communications for 1 year
- Developed and implemented global merchandising content on continental.com, often with little to no lead time
- Managed, wrote and edited bi-weekly and weekly OnePass member e-mails, delivered to 3M+ audience base
- Generated $15M/month in sales attributed to successful e-mail campaigns
- Oversaw OnePass paper statement program, encompassing 12M/year delivered in 9 languages
- Delivered $500K savings through redesign of international OnePass statement
- Raised efficiencies of customer communication e-mails by targeting customer-specific messaging based on past, present and future behavior
NFL Cheerleader
Houston Texans
04.2005 - 04.2007
Regional Marketing Manager
24 Hour Fitness, Inc.
09.2005 - 11.2006
- Implemented national marketing plans on regional level
- Managed marketing activities of 32 area locations
- Reduced marketing costs through negotiation and coordination of field marketing trade-outs with outside vendors, obtaining advertising, sponsorships and promotions at no or low cost
- Streamlined Grand Opening activities/events through enforced brand positioning and consistency
- Handled field marketing budget of $64K, meticulously and consistently remaining under or at budget
- Coordinated and negotiated media buys including regional print and radio advertising, increasing membership revenue by 25%
Assistant Manager of Mall Marketing
Houston Galleria/Simon Property Group
07.2004 - 08.2005
- Conveyed sales and market-related information to the center's leasing staff to achieve the most effective tenant mix and increase traffic
- Managed staff of 6
- Maintained brand image by assuring presentation of current and relevant information on Web site
- Monitored marketing budget income and expenditures and assisted in multi-million dollar budget planning (part of team that secured $100k Cadillac sponsorship)
- Planned and managed special events throughout the year, increasing traffic up to 50% and revenue up to 100%
Education
BS - JOURNALISM
TEXAS A&M UNIVERSITY
COLLEGE STATION, TX08.2003
Skills
- Content Development Lifecycle
- Deadline Driven and Organized
- CMS (Drupal, EpiServer, Ektron, SharePoint)
- Brand Management
Timeline
Manager, Creative Services Writer
Eli Lilly
08.2023 - Current
Senior Content/SEO Specialist
AMN Healthcare
05.2021 - 08.2023
Freelance Writer
Houston Business Journal
01.2016 - Current
Web Marketing Specialist
Texas Children's Hospital
07.2014 - 08.2016
Digital Content Writer (Freelance)
Priceline, Inc.
05.2012 - 02.2013
Sr. Analyst, Marketing Communications
Continental Airlines
12.2007 - 12.2011
Regional Marketing Manager
24 Hour Fitness, Inc.
09.2005 - 11.2006
NFL Cheerleader
Houston Texans
04.2005 - 04.2007
Assistant Manager of Mall Marketing
Houston Galleria/Simon Property Group
07.2004 - 08.2005
BS - JOURNALISM
TEXAS A&M UNIVERSITY
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