Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
25
25
years of professional experience
Work History
American Senior Communities
Beech Grove, IN
07.2024 - Current
Develop and implement strategic marketing plans to drive patient admissions, increase occupancy, and enhance the facility’s reputation within the local community
Manage and optimize digital marketing campaigns across social media, SEO, and email marketing to raise brand awareness and attract potential patients
Cultivates and maintains relationships with referral sources, including hospitals, physicians, and healthcare professionals, to expand the facility’s referral network
Directs a team of marketing and admissions staff, providing leadership, training, and performance oversight to ensure high standards of service and admissions efficiency
Conducts market research and competitive analysis to identify new opportunities for growth and tailor marketing efforts to the needs of the local community
Lead admissions process improvements, streamlining procedures to enhance the patient experience while ensuring compliance with regulatory requirements
Collaborate with executive leadership and clinical teams to ensure seamless communication and alignment between marketing strategies and facility operations
Manage the facility’s reputation, responding to online reviews, inquiries, and concerns to maintain a positive public image
Develop and execute successful referral marketing programs, including incentives and partnerships, to drive admissions and build long-term relationships with referring professionals.
Senior Choice Plans
Insurance Agent
Indianapolis, IN
09.2023 - 07.2024
Responded to customer inquiries and problems to promote great service
Conducted telephone appointments with prospective clients to build rapport and sell insurance services
Conducted meetings or phone calls with potential clients to present insurance policies and answer questions
Engaged customers and provided high level of service by carefully explaining details about documents
Provided customers with information regarding plan features, pricing, and availability.
Enrollment Coordinator
Governers University
Indianapolis, IN
12.2021 - 07.2023
Created and maintained detailed records of student enrollment information
Assisted with the development of new policies related to enrollment procedures
Facilitated communication between students, faculty, advisors, and administrators
Advised students about different degree programs offered at the institution
Managed and updated student records
Addressed inquiries from current and prospective students regarding admission requirements
Listened to and understood customers' needs, explained and discussed options and outlined best-fit services.
Supervisor of Referral Management
Indiana University Health Physicians
Indianapolis, IN
07.2019 - 09.2021
Monitored employee productivity to provide constructive feedback and coaching
Complied with company policies, objectives and communication goals
Reviewed completed work to verify consistency, quality and conformance
Maintained operating schedules to provide effective coverage for key areas and achieve
objectives
Responded to employee concerns or complaints by coordinating with human resources team to solve issues
Coached staff members to develop long-term career goals
Interviewed applicants, recommended individuals for hiring and evaluated staff performance
Provided guidance and direction to subordinates regarding job duties and responsibilities
Participated in conferences related to industry trends or organizational developments
Tracked progress on projects and provided timely feedback to staff members
Developed and implemented operational policies and procedures to ensure efficiency and accuracy of workflows
Conducted weekly meetings with team members to discuss upcoming tasks and project deadlines.
Individual Solutions Coordinator
Indiana University Health
Indianapolis, IN
03.2015 - 07.2019
Maintained records of customer needs and preferences
Booked hotel rooms, car rentals, and flights for company trips and conferences
Assisted with the development of marketing campaigns aimed at increasing sales volume
Assisted customers by phone and scheduled appointments and treatments
Provided technical guidance to staff on program requirements and procedures related to enrollment processes
Conducted initial eligibility screenings for Medicaid applicants
Assisted individuals with the completion of complex paperwork related to their application process
Maintained up-to-date knowledge of state and federal regulations pertaining to Medicaid eligibility
Collaborated with other departments within the organization in order to resolve issues relating to Medicaid eligibility requirements
Attended regular training sessions to stay updated
Promoted awareness of available government programs
Explained eligibility details and affordability options to patients with kindness and respect.
Flight Attendant
U.S. Air Force Reserve
Belleville, IL
02.2008 - 09.2015
Attended trainings in customer service, conflict resolution techniques and safety procedures to remain current on new requirements and procedures
Participated in pre-flight briefings to discuss flight details, weather and service plans
Anticipated needs of passengers to enhance comfort and promote enjoyable flight
Demonstrated safety equipment and procedures to meet FAA guidelines
Demonstrated proper use of seat belts, oxygen masks and flotation devices to prepare
for emergencies
Administered and coordinated emergency procedures or care, enhancing onboard safety
Took measures during unusual conditions to maximize safety of customers and crew
Conducted preflight checks to assess general condition and cleanliness of aircraft
Maintained database of in-flight entertainment and assisted passengers with selections
Greeted passengers, answered questions, and directed them to their seats
Adhered to company policies regarding security measures and protocol at all times
Inspected aircraft cabin before each flight to ensure it was clean and safe for passengers
Demonstrated proficiency in aircraft emergency procedures, first aid, CPR, defibrillators, oxygen administration, and other safety protocols
Offered help with connecting flights or ground transportation upon arrival at destination airport
Completed paperwork related to passenger manifests accurately after each flight
Performed equipment inspections and maintained cabin cleanliness throughout flights
Completed detailed flight reports documenting incidents and customer feedback
Trained new Flight Crew Members on proper operation of aircraft systems and safety procedures
Maintained Top Secret Security Clearance.
Dental Assistant
Grissom, U.S. Air Force Reserve
Air Force Base, IN
07.2000 - 02.2008
Sanitized equipment, cleaned treatment rooms and restocked supplies after each patient's treatment to maintain cleanliness and prepare for next patient
Took bitewing, periapical, panoramic and occlusal X-rays and prepared for dentists to review
Laid out dental instruments and equipment before procedures
Provided chair-side assistance during dental examinations and procedures to boost efficiency and calm nervous patients
Utilized automated washers to sterilize instruments and prevent cross-infection between patients
Entered patient data into dental records system and observed confidentiality rules to maintain patient privacy
Educated patients on techniques to optimize oral hygiene, control plaque and protect teeth and gums
Followed dentists' directions for giving patients desensitizing agents to prepare for anesthetic administration
Assisted in laboratory procedures such as mixing impression materials or pouring casts from impressions taken by dentists
Fabricated temporary crowns or bridges from impressions taken by the dentist
Took digital X-rays of teeth using radiographic equipment
Assisted dentist in providing dental treatment to patients, including taking patient medical histories and vital signs
Prepared dental materials such as amalgam, composite resin, impression material and cements for use by the dentist
Performed administrative duties such as scheduling appointments, answering telephones and updating patient records
Updated patient records with new data and treatment information
Documented patient records during procedures and added notes taken to treatment chart.