Hi, I’m
Brittany Ates
Summary
Marketing professional and higher education specialist with 5 years of experience in student outreach, CRM tracking, customer communication, enrollment support, and data-informed decision-making. Recently completed a Master’s in Marketing with a capstone project focused on brand strategy, audience research, SWOT analysis, digital marketing, and business growth planning for Travel with Brittany, a travel platform supporting Black travelers and Black-owned businesses.
Overview
8
years of professional experience
Work History
National Univeristy
Academic Finance Counselor V
02.2025 - Current
Job overview
- Provided academic and financial advising to a diverse student population, helping students understand program requirements, financial aid processes, attendance policies, and degree completion pathways.
- Managed student caseloads 250+ using Salesforce, PeopleSoft, Brightspace, Navigate, and Excel to track advising activity, financial aid concerns, academic progress, and required follow-up.
- Built and maintained Excel-based tracking tools to monitor DTO balances over $5,000, academic status, and processing updates, improving organization and follow-through on complex student cases.
- Collaborated with cross-functional departments, including Registrar, Financial Aid, Student Business Services, Credential Support, faculty, Deans, and Academic Program Directors, to resolve student issues and reduce barriers to completion.
- Reviewed student records, Academic Advisement Reports, attendance activity, financial aid indicators, and enrollment schedules to identify gaps and provide accurate advising recommendations.
- Guided students through academic and financial processes, including re-entry, course scheduling, graduation planning, petitions, plan changes, late-add requests, and financial aid follow-up.
Travel With Brittany
Founder/Digital Marketing Strategist
01.2024 - Current
Job overview
- Created a brand concept and marketing strategy for a travel-based platform focused on supporting Black travelers and promoting Black-owned businesses.
- Conducted target audience research to identify traveler needs, market gaps, and opportunities for community-centered travel resources.
- Developed SWOT analysis, SMART goals, brand positioning, and promotional tactics to support long-term business growth.
- Designed content and engagement strategies for social media, business directory development, user surveys, and destination-based travel resources.
- Built a strategic foundation for future app/platform development, including business owner features, community engagement, and monetization opportunities.
- Applied marketing concepts such as segmentation, customer personas, competitive analysis, brand awareness, and digital promotion planning.
- Developed and executed strategic marketing campaigns to enhance brand visibility and engagement.
- Established partnerships with travel industry stakeholders to expand service offerings and improve customer experience.
National University
Academic Finance Advisor
01.2022 - 02.2025
Job overview
- Supported returning students through the re-entry process by reviewing academic standing, financial aid status, account balances, enrollment history, and program requirements.
- Assisted previously enrolled students with completing re-entry steps, resolving enrollment barriers, and preparing for successful course registration.
- Reviewed student records to determine re-entry readiness, including academic progress, attendance history, financial holds, and outstanding documentation.
- Coordinated with Financial Aid, Registrar, Student Business Services, and academic departments to help returning students resolve issues impacting re-enrollment.
- Provided clear guidance to returning students on program requirements, course sequencing, financial aid next steps, and university policies.
- Conducted outreach to inactive or discontinued students to encourage re-engagement and support their return to the university.
- Helped students transition back into their academic program by identifying barriers, explaining next steps, and connecting them with appropriate support resources.
- Documented re-entry advising activity in university systems to track student progress, follow-up needs, and enrollment completion.
Premium Retail Manager
Sales and Marketing Manager
04.2018 - 06.2020
Job overview
- Supported market growth by strengthening client relationships, identifying new business opportunities, and developing territory action plans aligned with company goals.
- Led sales and promotional efforts across multiple locations in the East Texas and Houston region, improving team performance, customer engagement, and brand visibility.
- Managed wireless carrier partnerships with Verizon, AT&T, and Sprint while supporting dealer network performance and product promotion.
- Collaborated with Walmart leadership and store teams to execute sales strategies, improve customer experience, and support in-store marketing initiatives.
- Analyzed territory trends, customer service concerns, and product performance to recommend improvements and support business growth.
Education
National University
Master of Science from Marketing
07-2026
University Overview
- 3.5 GPA
Southern New Hampshire University
Bachelor of Arts from General Studies
04-2024
Southern New Hampshire University
Associate of Science from Marketing
09-2021
Skills
- Marketing Strategy
- Market Research
- Brand Positioning
- Client Relationship Management
- Sales Strategy
- Territory Management
- Customer Engagement
- Data Tracking & Reporting
- CRM Management
Projects
Developed a travel-focused brand and digital platform concept designed to support Black travelers and increase visibility for Black-owned businesses in the U.S. and abroad. Created the marketing foundation for the project, including target audience research, brand positioning, SWOT analysis, SMART goals, business directory planning, social media content strategy, user survey development, and future app feature planning to support community engagement and long-term growth.
Availability
See my work availability
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Available
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wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments
Founded and developed the brand strategy for a culturally driven travel platform focused on connecting Black travelers with Black-owned businesses, destination guides, and community-based travel resources while building the foundation for future digital marketing, partnerships, and monetization.
Timeline
Academic Finance Counselor V
National Univeristy
02.2025 - Current
Founder/Digital Marketing Strategist
Travel With Brittany
01.2024 - Current
Academic Finance Advisor
National University
01.2022 - 02.2025
Sales and Marketing Manager
Premium Retail Manager
04.2018 - 06.2020
National University
Master of Science from Marketing
Southern New Hampshire University
Bachelor of Arts from General Studies
Southern New Hampshire University
Associate of Science from Marketing