Brittany Ates
Houston,TX
Summary
Dynamic higher education and marketing professional with extensive experience in enrollment advising, student support, and strategic marketing initiatives. Proven ability to develop and execute marketing strategies that drive student engagement, increase enrollment, and enhance institutional branding. Adept at leveraging data-driven insights, relationship management, and digital marketing tools to optimize recruitment and retention efforts. Passionate about connecting students with opportunities through innovative communication and engagement strategies.
Overview
15
15
years of professional experience
Work History
Academic Counselor IV - Remote
National University
02.2023 - Current
- Educate students and families on the financial aid process and available resources
- Interpret and explain financial aid regulations and policies
- Process applications for financial aid including grants, loans scholarships and work-study programs.
- Evaluate financial aid applications and determine eligibility
- Review student records to ensure accuracy and compliance with financial aid regulations
- Monitor student accounts to ensure timely payment of tuition and fees
- Provide counseling on budget management and debt management
- Prepare reports and documents related to financial aid
Military Enrollment Advisor II - Remote
National University
01.2021 - 12.2023
- Answered student inquiries and resolved problems related to curriculum and course prerequisites.
- Provided support and guidance to students experiencing academic and personal troubles.
- Conducted academic advisement services for students on reoccurring basis to maintain educational progression.
- Met or exceeded enrollment and retention goals consistently.
- Helped students complete applications and navigate admissions processes.
- Managed 40-50 calls per day to reach out to prospective students
- Provided prospective or new students with information about educational and career planning, university resources and academic programs.
- Reached out to applicants via calls, texts, emails and social media.
Marketing Specialist
Employment And Training Center
07.2020 - 12.2021
- Marketed and promoted business solutions, talent development, and workforce services to employers through targeted outreach campaigns.
- Created job postings and recruitment advertisements tailored to attract high-quality candidates.
- Managed employer and community partnerships, enhancing visibility and effectiveness of workforce initiatives.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Utilized data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.
- Managed customer feedback channels, improving product offerings and customer satisfaction.
Area Sales Manager
Premium Retail Services
04.2018 - 06.2020
- Focusing on growing and developing existing public sector clients, together with generating new business in this sector
- Built and led talented sales team of multiple professionals and locations committed to propelling performance within East Texas and Houston region via strategic representation
- Management and development of wireless carrier dealer network such as Verizon, AT&T, and Sprint in assigned territory.
- Working directly with client partner Wal-Mart front-line employees, coaches, supervisors, managers and center leadership
- Create quarterly and annual action plans based upon opportunities identified within territory and in line with company goals and objectives
- Advising on existing and potential customer service issues and improvement measures by analyzing and reporting on carrier impact of product problems
Retail Sales Consultant
AT&T Inc.
10.2015 - 02.2017
- Top performing sales in wireless for 2016 and 2017
- Maintain knowledge of multiple carrier plans and compare with confidence of others
- Familiar with all available phones and upcoming models
- Explain options to customers and recommend best fit choices
- Offered accessories and insurance to improve sales
- Collaborate in team environment to ensure work is evenly distributed customers are effectively served, and revenue options are maximized
- Increased YOY sales by 15% and grew margins by effectively introducing new products within 3 months
- Created personalized marketing presentations for clients, increasing customer engagement and product adoption.
- Provided expert guidance on wireless solutions, utilizing consultative selling and relationship-building techniques.
- Spearheaded promotional campaigns to increase product awareness, resulting in a 40% sales growth.
Store Manager
Stage Stores
07.2010 - 10.2015
- Achieving and exceeding all qualitative costs quantitative (KPI) targets for store as defined by company. Increased sales by 40%
- Executing monthly staff performance evaluations to make necessary improvements .Average productivity increased 19% over previous year
- Conducted effective behavior based sale huddle daily team to focus on behaviors that would convert to sales
- Coached individual team performance daily utilizing behavioral based coaching and role play techniques
- Effective monitored and secured company assets reducing shrinkage well below company percentage
- Excelled in building and motivating management and hourly teams. Developed many entry-level associates to leadership positions and quickly became one of primary trainers of new store managers across district.
Education
Master of Science - Marketing
National University
La Jolla, CA05.2026
Bachelor of Arts in General Studies - Business Administration Essentials
Southern New Hampshire University
Hooksett, NH04.2024
Associate of Science in Marketing -
Southern New Hampshire University
Hooksett, NH09.2021
Skills
- Social Media Marketing & Strategy
- Brand Development & Management
- Creative Content Creation (Copy & Visual)
- Customer Engagement & Community Building
- Higher Education Advising & Financial Counseling
- Retail Operations & Sales Strategy
- Team Leadership & Coaching
- CRM: Salesforce, PeopleSoft
- Marketing Research & Data Analysis
- Event Marketing & Virtual Fair Management
Timeline
Academic Counselor IV - Remote
National University
02.2023 - Current
Military Enrollment Advisor II - Remote
National University
01.2021 - 12.2023
Marketing Specialist
Employment And Training Center
07.2020 - 12.2021
Area Sales Manager
Premium Retail Services
04.2018 - 06.2020
Retail Sales Consultant
AT&T Inc.
10.2015 - 02.2017
Store Manager
Stage Stores
07.2010 - 10.2015
Master of Science - Marketing
National University
Bachelor of Arts in General Studies - Business Administration Essentials
Southern New Hampshire University
Associate of Science in Marketing -
Southern New Hampshire University
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