Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Brittany Biavati

Boston,MA

Overview

7
7
years of professional experience
1
1
Certification

Work History

SEO Account Manager / Digital Marketing Specialist

BOSTON WEB MARKETING
Boston, MA
12.2021 - Current
  • Manage a portfolio of 20+ client accounts in B2B and B2C industries, developing and executing digital marketing strategies to increase website traffic, leads, and conversions.
  • Conduct thorough SEO audits using Screaming Frog, SEMRush, and other software for clients' websites and implement on-page and off-page optimization tactics to improve organic search rankings.
  • Use cloud-based project management tools like Asana, Adobe Workfront, and Trello to effectively manage tasks and collaborate with team members.
  • Create branded social media content, captions, and calendar for clients, resulting in increased engagement and follower growth.
  • Integrate hosting and domain plans for clients' websites, ensuring a smooth and seamless transition with minimal impact on SEO.
  • Utilize Google Analytics, Adobe Workfront, and other analytics tools to track and report on campaign performance, providing insights for clients' future marketing efforts.
  • Write and publish optimized blog posts, newsletters, event updates, and other copy for clients, resulting in increased website traffic and improved brand awareness.
  • Perform routine keyword and audience research to identify new opportunities for clients' digital marketing efforts.
  • Communicate regularly with clients through email, phone calls, and video conferencing to provide updates on campaign progress and discuss future strategies.
  • Project future trends and make recommendations for clients' digital marketing efforts and seasonal campaigns.
  • Design websites and individual landing pages for clients using WordPress, Wix, Abobe Creative Suite, and other tools to improve the user experience and convert more leads.
  • Collaborate with cross-functional teams including web developers, graphic designers, and content writers to create cohesive digital marketing campaigns for clients.
  • Track KPIs and provide regular reports to clients on the success of their digital marketing efforts, making adjustments as needed to meet goals.
  • Oversee paid advertising campaigns on platforms such as Google AdWords, Facebook Ads, LinkedIn Ads, and more to target specific audiences and drive conversion rates.
  • Maintain accurate records of all customer interactions, project tracking, contact information, and access credentials in the CRM system.

Digital Marketing / Content Creator

STREAMLINE IMAGINED
Congers, NY
10.2019 - 12.2021
  • Assisted in product and packaging development for new collections, including toy and product testing, market research, designing, and copywriting.
  • Managed social media accounts for company, creating and scheduling daily posts across multiple platforms to engage with followers and increase brand visibility.
  • Designed and published hard-copy and digital catalogs for new product releases and seasonal promotions using Adobe Illustrator, InDesign, and Photoshop.
  • Posted products on Amazon Storefront and managed Amazon Seller account, increasing sales by 20% in first year.
  • Analyzed website traffic data using Google Analytics to make informed decisions about marketing strategies and website design.
  • Conducted market research on competitors' pricing and product offerings, making recommendations for adjustments to our own product line to stay competitive in the market.
  • Collected and shipped product samples to wholesale buyers, resulting in an increase of 15 new wholesale accounts within the first year.
  • Set, photographed, and edited staged photoshoots for lifestyle, product, and promotional photos.
  • Managed influencer partnerships and collaborations to increase brand awareness and reach new audiences.
  • Developed email marketing campaigns to promote new products, sales, and special promotions to our customer database.
  • Planned and attended trade shows and events to showcase the company's products.
  • Created multi-platform social media calendar with rolling monthly content plan to ensure consistent and unique messaging across all channels.

Public Relations Intern

IDIOM DIGITAL YEARBOOKS
DeLand, FL
03.2019 - 06.2019
  • Acted as an outreach to inform and onboard potential schools for application program
  • Initiated phone calls to school officials to receive updated information and input it into company directory software
  • Input information into Excel sheets for further contact using custom formulas, presentation format, and projected sales data

Public Relations Intern

iCANny
New City, NY
06.2017 - 08.2017
  • Assisted in designing logos and graphics for company and clientele to attract consumers using Adobe Suite and Canva
  • Used previous audience engagement and conversion data to assist with creating campaigns specifically designed for brand promotion
  • Researched county officials and organized their contact information into a CRM software for future appointments and business opportunities

Education

BACHELOR OF SCIENCE - HUMAN DEVELOPMENT

Binghamton University, State University of New York, College of Community and Public Affairs
05.2019

Skills

  • Adobe Creative Cloud & Experience Manager (Photoshop, Illustrator, InDesign, Workfront, Dreamweaver, Analytics)
  • Wordpress & Elementor UX/UI Design
  • Product Development & Management
  • Email Marketing (Klaviyo, Mailchimp)
  • B2B & B2C Digital Marketing
  • Social Media Management (Facebook, Instagram, Twitter, LinkedIn)
  • SEO/SEM Optimization & Google Analytics
  • Market Research & Competitor Analysis
  • Project Management (Jira, Asana)
  • Brand Creation & Design
  • Content Marketing & Copywriting
  • Budget Planning & ROI Analysis
  • CRM Software
  • KPI Tracking & Strategy Integration

Certification

  • Google Analytics 4 Certified
  • HubSpot Content Marketing Certified
  • HubSpot SEO Certified
  • SEMRush Content Marketing Fundamentals

Accomplishments

  • Alpha Epsilon Phi Sorority & Philanthropic Organization, 2016 Inducted Member

Timeline

SEO Account Manager / Digital Marketing Specialist

BOSTON WEB MARKETING
12.2021 - Current

Digital Marketing / Content Creator

STREAMLINE IMAGINED
10.2019 - 12.2021

Public Relations Intern

IDIOM DIGITAL YEARBOOKS
03.2019 - 06.2019

Public Relations Intern

iCANny
06.2017 - 08.2017

BACHELOR OF SCIENCE - HUMAN DEVELOPMENT

Binghamton University, State University of New York, College of Community and Public Affairs

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