Brittany Brown
Lake Tapps,WA
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Results-driven manager that implements successful brand strategies and utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Articulate and driven with high energy and engaging personality.
Overview
14
14
years of professional experience
Work History
Owner
Winston White Clothing
01.2013 - Current
- Managed day-to-day business operations.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Researched and identified new opportunities for product and brand development.
- Compiled product and customer data to generate informed profit projections.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Consulted with product development teams to enhance products based on customer interest data.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Evaluated suppliers to maintain cost controls and improve operations.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Conducted fittings and adjusted designs to produce comfortable and appealing final products.
- Selected fabrics, patterns and trims to use in final designs and meet desired aesthetics and quality standards.
- Followed market trends and research to establish innovative product offerings for consumers.
- Designed seasonal styles according to upcoming trends and popular color palettes.
- Clearly communicated design revisions to members of fashion design team.
- Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.
- Worked with photographers and stylists to showcase products for optimal visibility.
- Gathered information from vendors regarding market trends and competitor activity.
- Created detailed measurement and construction specifications for design to be executed appropriately by production teams.
- Created and presented design collections to buyers and other industry professionals to generate interest and secure orders.
- Developed exciting seasonal merchandise assortments to improve category diversity.
- Collaborated with textile designers, patternmaker's and sample makers to bring designs to life and meet target market needs.
- Coordinated design process for multiple brands from concept sketches through final adoption.
- Participated in trade shows to showcase garments and attract buyers.
Temp Worker
Tommy Bahama
01.2012 - 12.2012
- Worked for merchandising team to help open all Tommy Bahama stores in Asia
- Analyzed trend preferences in the region and conducted research to determine which Tommy Bahama styles would succeed in each store location.
- Researched sizing needs and developed new size scales specifically for the market in Asia.
- Placed orders and researched quantities necessary to open each store successfully based on square footage and past reports.
- Coordinated with buying and design teams to communicate specific needs for the stores in our region.
- Worked fast to complete tasks and meet daily deadlines.
Sales Associate
Aritzia
01.2010 - 12.2012
- Engaged with customers to build rapport and loyalty.
- Generated new sales leads to achieve and exceed monthly sales goals.
- Listened to customer needs and desires to identify and recommend optimal products.
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Managed returns, exchanges and refunds in accordance with store policy.
- Answered customer questions about sizing, accessories, and merchandise care.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
Education
Bachelor of Science - Political Science
Santa Clara University
Santa Clara, CA06.2011
Skills
- Brand Strategy
- Market Analysis
- Category Growth
- Partnership Building
- Campaign Planning
- Product Development
Timeline
Owner
Winston White Clothing
01.2013 - Current
Temp Worker
Tommy Bahama
01.2012 - 12.2012
Sales Associate
Aritzia
01.2010 - 12.2012
Bachelor of Science - Political Science
Santa Clara University
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