BRITTANY FARRIS
Portland,OR
Summary
Strategic growth leader with a track record of driving revenue through data-driven strategies and cross-functional collaboration. Expertise in converting market intelligence into actionable initiatives that improve decision-making and deliver measurable results. Recognized for strong executive communication and analytical skills, effectively influencing stakeholders and aligning investments with business objectives. Proven success in building high-performing teams and achieving results in fast-paced environments.
Overview
11
11
years of professional experience
Work History
Director of Marketing
Tofurky & Moocho Dairy-Free (Morinaga Group)
04.2024 - Current
- Led enterprise growth strategy spanning go-to-market planning, portfolio innovation, and brand modernization across two national plant-based brands, partnering cross-functionally to deliver measurable revenue impact.
- Owned market positioning, innovation pipeline strategy, and commercialization planning, aligning consumer insights, retailer priorities, and business objectives, to accelerate growth.
- Drove brand repositioning initiatives that expanded relevance beyond core legacy consumers, unlocking broader audience appeal, and incremental demand opportunities.
- Led the packaging and value communication strategy to strengthen shelf conversion and trial by clearly articulating differentiated benefits and proof points.
- Built and managed the end-to-end innovation pipeline, including market research, concept development, validation, and launch planning, supporting disciplined investment decisions.
- Generated incremental revenue through insight-led demand programs, including influencer partnerships, digital activation, and conversion optimization across key channels.
- Owned data-driven market and retailer analytics (SPINS, IRI, SDW), translating insights into executive-ready selling stories that supported distribution expansion, and improved velocity.
- Partnered closely with sales and retail media teams to activate targeted shopper programs and performance marketing initiatives, improving efficiency, trial, and return on investment.
Senior Marketing Manager
Outstanding Foods
08.2023 - 04.2024
- Drove revenue growth and brand expansion through integrated go-to-market programs spanning shopper strategy, digital channels, e-commerce, PR, and sales enablement.
- Led cross-functional launch execution for new innovation items, aligning marketing, sales, and operations to support successful commercialization.
- Built and owned KPI dashboards to track performance, identify optimization opportunities, and inform investment decisions through data-driven insights.
- Strengthened market relevance and retail execution through packaging updates, retailer support programs, and coordinated omnichannel alignment.
Associate Brand Manager
Canyon Bakehouse (Flowers Foods)
01.2020 - 08.2023
- Drove brand growth through end-to-end brand strategy and integrated marketing programs, delivering double-digit increases in awareness, engagement, and revenue.
- Managed a $4M annual marketing budget, and coordinated work across multiple agency partners, ensuring efficient investment and execution against business objectives.
- Developed and executed digital, social, and content initiatives to strengthen brand recognition, and support sales velocity.
- Led brand positioning, annual planning, and cross-channel marketing programs across the full marketing mix, in alignment with commercial priorities.
Marketing Director
Brew Dr. Kombucha
06.2018 - 10.2019
- Led brand and growth strategy, driving double-digit increases in awareness, engagement, and revenue through integrated go-to-market execution.
- Owned annual planning and a $4M budget, managing agency partners and allocating investment to support efficient commercial growth.
- Directed brand positioning and cross-channel execution to strengthen recognition, support sales velocity, and align marketing with business objectives.
Regional Marketing Manager
Brew Dr. Kombucha
10.2017 - 06.2018
- Drove regional brand awareness and revenue growth across multiple territories through targeted in-market programs and local activation strategy.
- Managed a $2M budget and led teams of direct reports and brand ambassadors to execute regional initiatives.
- Executed large-scale regional activations supporting launches, events, demos, and sampling programs.
Field Marketing Manager
Health Ade Kombucha
03.2016 - 10.2017
- Increased brand awareness and sales through hands-on field marketing, activations, and experiential programs.
- Managed brand ambassadors, sponsorships, and regional initiatives supporting product launches and trial.
Field Marketing Coordinator
Dahlicious Lassi
06.2015 - 03.2016
- Organized field marketing events, demos, and consumer engagement across the Northwest.
- Generated new sales and marketing leads through high-impact sampling and event presence.
Operations Coordinator
Dahlicious Lassi
12.2014 - 06.2015
- Streamlined operational processes and asset management, improving efficiency and supporting business planning through research and analysis.
- Supported executive operations and logistics, contributing to cost savings and improved organizational effectiveness.
Education
Bachelor of Arts - Communications
University of Washington
Seattle, WA12.2014
Skills
- Growth and go-to-market strategy
- Executive storytelling and value articulation
- Market and competitive intelligence
- Data-driven insights (SPINS, IRI, NielsenIQ)
- Commercial planning and revenue enablement
- Cross-functional collaboration with Sales, Finance, and Operations
- Portfolio and innovation strategy
- Demand generation and integrated programs
- Stakeholder alignment and leadership communication
- Performance analysis and business optimization
Timeline
Director of Marketing
Tofurky & Moocho Dairy-Free (Morinaga Group)
04.2024 - Current
Senior Marketing Manager
Outstanding Foods
08.2023 - 04.2024
Associate Brand Manager
Canyon Bakehouse (Flowers Foods)
01.2020 - 08.2023
Marketing Director
Brew Dr. Kombucha
06.2018 - 10.2019
Regional Marketing Manager
Brew Dr. Kombucha
10.2017 - 06.2018
Field Marketing Manager
Health Ade Kombucha
03.2016 - 10.2017
Field Marketing Coordinator
Dahlicious Lassi
06.2015 - 03.2016
Operations Coordinator
Dahlicious Lassi
12.2014 - 06.2015
Bachelor of Arts - Communications
University of Washington