Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Websites
Certification
References
Timeline
Generic

Brittany Fojtik

Denver,CO

Summary

Highly motivated marketing student seeking an opportunity to apply academic knowledge, creative skills, and passion for marketing in a professional setting. Eager to contribute to a dynamic marketing team and gain practical experience in the field.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Student Assistant Director of Social Media

MSU Denver Athletics
Denver, CO
01.2024 - Current

Crafted engaging and dynamic content for MSU Denver Athletics social media platforms, captivating Roadrunners' audience, including an Instagram following of 3.1K and 4.9K on Twitter.

Kept Roadrunners' fanbase informed and engaged with timely updates on all athletic events.

Collaborated directly with the Associate Director of Athletics, contributing to comprehensive marketing initiatives for the department.

Produced vertical cell phone videos tailored for optimal performance on IG story, TikTok, catering to the diverse fan base of MSU Denver Athletics.

Employed trending topics from popular culture and current social trends to strategically elevate the department's social media presence, aiding in the achievement of internal KPIs and expanding outreach to a broader audience segment.

Delivered real-time pre, post, and in-game coverage for MSU Denver Athletics across emerging platforms including IG stories, TikTok.

Social Media Marketing Intern

Butterfly Pavilion
Westminster, CO
08.2023 - 01.2024

Created captivating visual and written content to showcase animals, exhibits, upcoming public events, and programs. Posted this content on Butterfly Pavilion's main social media channels, including Facebook, Instagram, TikTok, LinkedIn.

Demonstrated exceptional success on Facebook, with one video accruing an impressive 205,042 views, nearly 500 comments, 5.2k likes, and 1.1k shares. Another promotional video achieved a 4.6% engagement rate, with 400 views, no negative reactions, and a positive reception of 1,090 organic impressions, showcasing the effectiveness of strategic content creation.

Instrumental in the growth of Butterfly Pavilion's Instagram following, contributing to an increase of more than 400 followers. Executed content strategies that consistently delivered excellent engagement rates, fostering a vibrant online community.

Worked closely with the marketing department to produce and edit videos tailored to specific project objectives.

Monitored and reported on the performance of our social media campaigns and provided recommendations for improving reach, engagement, and user satisfaction.

Stayed updated on Butterfly Pavilion's presence in the news and kept an eye on current events relevant to our work.

Education

Bachelor of Science - Marketing

Metropolitan State University of Denver
Denver, CO
05.2024

Skills

  • Strong written and verbal communication abilities
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Familiarity with social media platforms and analytics tools
  • Creative thinking and problem-solving skills
  • Ability to work independently and collaborate effectively in a team
  • Strong attention to detail and organizational skills
  • Well versed in creating social content with Canva
  • Adobe Premiere Pro
  • Mailchimp

Affiliations

  • The National Society of Leadership and Success Member

Accomplishments

  • Marketing Campaign Project: Developed and presented a comprehensive marketing campaign for a fictitious product, including target market analysis, competitive analysis, positioning, and promotional strategies.
  • Social Media Marketing Project: Developed and executed a social media marketing campaign for a local business, focusing on increasing brand awareness and engagement. Monitored analytics to measure campaign success and provided recommendations for improvement.

Websites

Certification

  • Digital Marketing Certificate from Metropolitan State University of Denver- Expected 05/2024

References

References available upon request.

Timeline

Student Assistant Director of Social Media

MSU Denver Athletics
01.2024 - Current

Social Media Marketing Intern

Butterfly Pavilion
08.2023 - 01.2024

Bachelor of Science - Marketing

Metropolitan State University of Denver

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Brittany Fojtik