Summary
Overview
Work History
Education
Skills
Timeline
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Brittany Goldman

Durham,NC

Summary

Dynamic Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and boosting customer engagement. Detail-oriented, attentive and decisive leader.

Overview

6
6
years of professional experience

Work History

Digital Marketing Strategist

Integrated Media Group
04.2021 - Current
  • Develop and execute digital marketing campaigns and strategies across paid and organic channels.
  • Led 15+ client accounts and projects, communicating account updates, monthly reporting, and marketing performance.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue..
  • Wrote 30+ engagement campaigns, optimized to increase open and click-through rates.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Used Google Analytics and Search Console to identify behavioral patterns and trends in data.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Identified technology framework required to support digital strategies.
  • Produced compelling and SEO-optimized blog content to engage audiences, boosting website traffic by 200%.
  • Defined, monitored, and reported on marketing performance metrics and KPIs, leveraging insights to optimize future strategies.
  • Created email shopping campaigns for a high-end art gallery, generating 44k in e-commerce sales within 6 months.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Conducted market research to identify new opportunities and target markets.
  • Assisted with website rebranding and PPC/ email campaigns for an e-commerce brand, growing ROI by over 1042% and monthly sales by 350% in 3 months.
  • Optimized website content for a Chicago-based cruise line company, increasing new web users by 87.5% and overall website visitors by 100%.
  • Developed social media strategy for professional hair care distributor brand, increasing engagement by 204.2%, amount of post links clicked by 7,775%, and total net following by 308.5% across Facebook and Instagram in 2 months.
  • Created and managed social media campaigns to increase brand engagement, helping an insurance client increase their engagement by 1,524.1%, and growing their total audience by 317.9%.

Communication Specialist

The Stevens Group
05.2020 - 04.2021
  • Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
  • Led omnichannel marketing campaign to promote podcast, boosting subscribers by 35%.
  • Created social media content across multiple platforms according to content calendars and promotion schedules.
  • Produced and distributed critical client documents including NDAs and LOIs.
  • Implemented content editorial calendar to plan marketing campaigns and manage content.
  • Launched e-mail outreach for lead generation to penetrate a new market and acquire potential buyers and sellers, generating 2x the amount of leads in the digital marketing sector.
  • Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
  • Conducted market research and analysis to target digital marketing agency leads based on specific buyer criteria.
  • Managed and tracked sales process in HubSpot CRM.
  • Led outreach strategy to acquire 10+ celebrity speakers for large award ceremony.

Marketing Associate

JD Mellberg Financial
12.2017 - 05.2019
  • Planned and executed internal and external marketing events, including annual Master Mind conference with 130+ attendees.
  • Created engaging brochures and flyers to use for promotional online and print materials and distribution.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Worked with communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
  • Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
  • Launched successful marketing campaigns across digital and traditional media platforms.
  • Coordinated appointments and meetings for marketing director with 10 active projects.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.

Education

Bachelor of Arts - Communication

University of North Carolina
Asheville, NC
05.2017

Skills

  • Marketing and Branding Strategy, Campaign Development, and Digital Content Development
  • Inbound Marketing and Lead Generation Strategies
  • Email Marketing & Audience Segmentation (Omnisend, Pardot, Hubspot, MailChimp)
  • Copywriting & Blogging
  • Marketing automation and CRM management (Salesforce, HubSpot, Pardot)
  • Social Media Creation, Management and Performance (Hootsuite, Sprout Social, and Cloud Campaign)
  • Google Analytics (GA4) / Search Console
  • Microsoft Office Suite
  • Landing Page Optimization
  • Reputation Management
  • SEO Strategy, Execution, and Search Engine Optimization Practices
  • ROI understanding
  • Market Analysis
  • Data Analytics

Timeline

Digital Marketing Strategist

Integrated Media Group
04.2021 - Current

Communication Specialist

The Stevens Group
05.2020 - 04.2021

Marketing Associate

JD Mellberg Financial
12.2017 - 05.2019

Bachelor of Arts - Communication

University of North Carolina

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Brittany Goldman