Brittany Gordon
Category Management
Atlanta,GA
Summary
Dedicated Marketing professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work History
Social Media Strategist
Newell Brands
Atlanta, GA
06.2021 - 11.2021
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Worked cross-functionally with the Brand Marketing team to optimize content calendar across all platforms to coincide with new marketing and product launches
- Maintained brand innovation and implemented latest social media trends.
- Analyzed and reported social media and online marketing campaign results.
- Managed YouTube channel to strengthen company reputation.
Assistant Manager Sales Strategy and Operations
Newell Brands
Atlanta, GA
10.2019 - 06.2021
- Assisted the efforts to deliver unproductive inventory to its highest use.
- Spearheaded monthly E&O sales meetings to identify improvement strategies, discuss policy updates and facilitate open communication.
- Evaluated current E&O pricing strategies and recommend improvements.
- Managed and elevated data integrity within Salesforce.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Reduced NA E&O from 15% of average gross inventory to 9.4%.
- Created virtual sales events and catalogs in place of in person events due to Covid to aggressively move high E&O items.
- Collaborates daily with Directors and Sales managers in efforts for sku reduction.
- Supported special projects.
- Educated sales team on best practices, company policies and service excellence standards.
Assistant Category Manager
Kroger Co. Boca
Raton, FL
07.2018 - 09.2019
- Identified and reported key performance indicators to define successful category management.
- Assists with forecasting and achieving weekly and period category promotional and sales goal, profit dollars and growth objectives.
- Assisted in conducting audits of key suppliers and monitored supplier performance.
- Attended trade shows and vendor fairs to seek out new and innovative products.
- Responsible for review of sales and promotional performance and securing vendor funding.
- Assisted with Category promotional sales planning, competitor research and maintaining vendor relationships.
- Supported special projects.
- Provides execution of promotional strategies.
Marketing Manager
Kane’s Furniture
St. Petersburg, FL
09.2016 - 07.2018
- Aid in the creation and delivery of advertising based on integrated media plan – TV, digital, and print.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Interacted with multiple stakeholders to ensure timely delivery of projects.
- Managed media placement, implementation, tracking and billing.
- Updated reporting on a weekly basis, including sales compensation, traffic, best sellers and internal critiques.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Reviewed perceptual maps depicting how customers view Kane’s products on issues such as quality, value, and support as it relates to pricing.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Ensured information regarding Kane’s products, programs, and promotions is appropriately provided.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
E-Commerce Category Assistant
Office Depot
Boca Raton, FL
08.2015 - 05.2016
- Exceeded sales goals 40% by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Developed and communicated category plans that maximized sales and IGM dollars/rate based upon current market trends.
- Tracked key metrics and developed spreadsheets and data models.
- Completed in-depth reviews of market conditions and customer preferences for furniture products.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
E-Commerce Marketing Coordinator
Perry Ellis
Miami, FL
06.2013 - 06.2015
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Managed photo-shoot preparation, all image selections, and retouching notes prior final submission.
- Organized and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Developed weekly email promotions and functioned as a liaison between marketing and production to ensue effective communication.
- Reviewed historical data and secure customer information to advise strategic campaign development.
- Built outfits and product stories that balanced merchant requirements
- Styled product to accurately represent the brand.
Education
Bachelor of Science - Business Administration, Marketing
Florida International University
Miami, FL 08.2008 - 05.2010
Associate of Arts - Fashion Merchandising
Miami International University of Art and Design
Skills
Marketing analytics
Strategic planning
Brand or product development
Networking and relationship building
Online presence monitoring
Social Media Management
Promotion tactics implementation
Content and digital asset management
Online marketing strategies
Business Development
Goal planning
Excel Expertise
Certification
Retail Management
Timeline
Social Media Strategist
Newell Brands
06.2021 - 11.2021
Assistant Manager Sales Strategy and Operations
Newell Brands
10.2019 - 06.2021
Assistant Category Manager
Kroger Co. Boca
07.2018 - 09.2019
Marketing Manager
Kane’s Furniture
09.2016 - 07.2018
E-Commerce Category Assistant
Office Depot
08.2015 - 05.2016
E-Commerce Marketing Coordinator
Perry Ellis
06.2013 - 06.2015
Retail Management
05-2010
Bachelor of Science - Business Administration, Marketing
Florida International University
08.2008 - 05.2010
Associate of Arts - Fashion Merchandising
Miami International University of Art and Design