Brittany Hackley
Disputanta,VA
Summary
Dynamic Senior Sales Development Representative with over 7 years of experience in lead generation and sales pipeline management. Demonstrated success in driving revenue growth through cold calling, email outreach, and strategic relationship-building. Proven track record of mentoring teams to exceed performance targets while utilizing CRM tools to enhance operational efficiency. Committed to fostering long-term client relationships and collaborating across departments to deliver tailored solutions.
Overview
8
8
years of professional experience
Work History
Senior SDR - Team Lead
Transax
, United States
11.2023 - Current
- Lead a team of 3-4 SDRs in driving lead generation, prospecting, and qualification for a SaaS-based digital retailing platform
- Consistently exceed KPIs for meeting scheduling, lead qualification, and conversion
- Coach and mentor team members to enhance cold-calling, outreach strategies, and product knowledge
- Collaborate with sales and marketing to develop impactful campaigns generating high-quality leads
- Implement process improvements, utilizing CRM software to track outreach and ensure operational efficiency
Senior Sales Development Representative
Transax
, United States
09.2023 - Current
- Generate and qualify leads for Transax's digital retailing platform across the trailer, powersports, motorcycle, and equipment industries
- Conduct cold calls, emails, and LinkedIn outreach to secure meetings with decision-makers
- Deliver product demonstrations, address objections, and align solutions with client needs
- Meet and exceed lead generation targets, managing opportunities through CRM systems
Senior Business Development Representative
Apex Systems
Glen Allen, United States
03.2019 - 09.2023
- Conducted 200-400 outbound calls daily, qualifying leads and scheduling over 12 meetings weekly
- Partnered with senior management and industry leaders to create and execute targeted campaigns for new business acquisition and account expansion
- Utilized CRM tools to manage outreach, track prospects, and ensure timely follow-ups
- Built strong relationships with key decision-makers, presenting tailored solutions that drove revenue growth
- Provided actionable feedback during team meetings to optimize performance and achieve business goals
Inside Sales Representative
FirstStreet, Boomers and Beyond, Inc
Colonial Heights, United States
10.2018 - 02.2019
- Managed inbound sales inquiries and effectively communicated product offerings to prospects
- Conducted 180+ weekly calls, achieving a 95% closing rate on qualified leads
- Prepared tailored quotes and upsold solutions, enhancing customer satisfaction
- Collaborated with teams to resolve complex issues, ensuring seamless client transitions
Customer Service / Sales Manager
Mike's Landscape & Design
Prince George, United States
09.2017 - 09.2018
- Negotiated payments and resolved disputes with customers holding delinquent balances
- Improved account accuracy by introducing a new auditing process and creating A/R aging reports in QuickBooks
- Responded to customer inquiries promptly, processing payments and managing account data efficiently
- Opened new customer accounts and managed clerical tasks including data entry and filing
Sales Manager
Staff Zone
Richmond, United States
09.2016 - 09.2017
- Led and mentored a sales team to exceed performance targets consistently
- Developed and executed lead generation strategies through cold calling, direct emails, and networking
- Analyzed sales data to identify opportunities and guide team efforts effectively
- Conducted performance reviews and training sessions to improve team results
- Maintained high customer satisfaction by promptly resolving conflicts and concerns
Education
Physical Education -
Virginia State University
Petersburg, VA08.2015
General Studies -
John Tyler Community College
Chester, VA08.2013
High School Diploma -
Hopewell High School
Hopewell, VA05.2004
Skills
- Lead Generation and Prospecting
- CRM software expertise (eg, Salesforce)
- Telemarketing and Email Campaigns
- Lead Tracking Management
- Mentorship Development
- Strategic Campaign Development
- Customer relationship building
- Data Analysis and Reporting
- Performance monitoring
- Employee training
- Work assignment delegation
- Attention to detail
- Performance improvement
Accomplishments
- Consistently exceeded weekly meeting and demo scheduling targets, driving substantial growth in the sales pipeline.
- Recognized for mentoring and coaching junior SDRs, leading to enhanced team performance and consistent goal achievement.
- Developed and implemented process improvements, increasing operational efficiency and lead conversion rates.
- Achieved over 95% of assigned goals, demonstrating strong commitment to excellence and results-driven performance.
References
References available upon request.
Timeline
Senior SDR - Team Lead
Transax
11.2023 - Current
Senior Sales Development Representative
Transax
09.2023 - Current
Senior Business Development Representative
Apex Systems
03.2019 - 09.2023
Inside Sales Representative
FirstStreet, Boomers and Beyond, Inc
10.2018 - 02.2019
Customer Service / Sales Manager
Mike's Landscape & Design
09.2017 - 09.2018
Sales Manager
Staff Zone
09.2016 - 09.2017
Physical Education -
Virginia State University
General Studies -
John Tyler Community College
High School Diploma -
Hopewell High School
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