BRITTANY HANSEN
CA
Summary
Innovative Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
9
9
years of professional experience
Work History
Brand Manager
Sleepgram
10.2022 - Current
- Capitalize on promotional offers and high volume ecommerce dates within Klaviyo email marketing by creating engaging content and copy, while A/B testing themes, structure, send times, CTAs, and audience segmentation.
- Create and send SMS marketing campaigns and develop high performing nurture flows to increase customer lifetime value.
- Overhauled all social media including Instagram, TikTok and Facebook to give brand fresh and approachable image for target demographic.
- Coordinate and nurture partnerships with influencers and movers & shakers in space.
- Research market trends to identify customer needs and preferences for strategic planning.
- Analyze customer feedback and market trends to make informed decisions about product and brand messaging.
- Manage and oversee creative projects to drive quality, accuracy and deadline management.
Social Media Influencer
Consultant: Mktg. And Brand Positioning
01.2019 - Current
- Created, curated and managed published content for feed and stories across social media channels to target audiences.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Collaborated with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
- Analyzed paid advertising performance on facebook, instagram, tiktok etc by tracking audience targeting, AOV, CVR, CPCs and CPAs.
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
Digital Marketing Specialist
Southern Glazer's Wine And Spirits
05.2021 - 10.2022
- Lead daily, weekly and monthly e-commerce coaching and feedback sessions with commercial strategy team.
- Boosted SGproof awareness by establishing strong web and e-mail marketing presence.
- Improved click-through rates, conversion and e-commerce sign-ups with strategic approach.
- Trained 1,400+ internal employees on salesforce CRM integration into our Proof e-commerce experience.
- Created, tracked and reported on marketing campaign performance monthly to help optimize online sales.
- Delivered effective and innovative training tools to both internal employees and customers to Proof Commerce users such as live office hours, one-on-one zoom trainings and step by step power points.
- On-boarded and led a team of two marketing associates
Area Sales and Distributor Manager
Brew Dr Kombucha
06.2019 - 05.2021
- Managed 7+ beverage distributor companies across Northern California
- Managed 10+ large format and National account relationships across Northern California
- Developed innovative marketing campaigns and POS to increase engagement with target demographic and drive brand exposure
- Prepared sales presentations for distributor partners showing success and credibility of the Kombucha Category while managing product inventory and distributor performance
- Identified new targets, develops new business opportunities and presents product lines to customers
- Utilized VIP Karma, SPINS and UNFI reports to create sales forecasts to target monthly, daily and yearly objectives for myself and distributors.
On-Premise Marketing Manager
Red Bull North America
05.2015 - 06.2019
- One of the north's top performing on premise and hospitality managers with a proven track record of success in managing up to 300 volume and image accounts over the vast territory of Wisconsin
- Consistently met regional KPI goals through sales strategies, business development, relationship building and account management of top volume and A-image outlets
- Effectively managed both collegiate and trendy markets in multiple regions across Wisconsin.
- Created, developed and hosted on-premise marketing and distributor incentive programs such as Wings for Life, Red Sunday Industry events, Red Bull Air Race, Lollapalooza, Pride, and other third party events.
- Created a number of max. capacity industry events by incorporating my passion for event planning resulting in the additional execution in the on-premise realm, leveraged influencers and opinion leaders, consumer sampling, trial tactics, and branded consumption activation digital footage.
- Utilized tools such as athlete activations, power negotiation tactics and industry relationships to close 20+ most-wanted accounts
Red Bull Brand Specialist
Johnson Brothers Company
06.2014 - 05.2015
- Implemented and executed promotional programs such as staff trainings and incentives to create excitement around the World of Red Bull
- Assisted the local on premise managers in identifying and securing new customers in unsold accounts in the greater Minneapolis area.
- Prepared and provided the local on-premise market of 50+ accounts with high end hospitality experiences as top customers.
Education
Associate of Arts - Liberal Arts
Bethel University
Saint Paul, MNAssociate of Science - Business Management
Minneapolis College
Minneapolis, MNSkills
- Relationship Management
- Skilled Multi-tasker
- Training & Coaching
- Building Brands
- Team Management
- Consumer Trends
Hobbies
As a retired collegiate athlete, I enjoy coaching youth basketball and volleyball in my free time, living an active and healthy lifestyle and hiking and camping in the mountains.
Timeline
Brand Manager
Sleepgram
10.2022 - Current
Digital Marketing Specialist
Southern Glazer's Wine And Spirits
05.2021 - 10.2022
Area Sales and Distributor Manager
Brew Dr Kombucha
06.2019 - 05.2021
Social Media Influencer
Consultant: Mktg. And Brand Positioning
01.2019 - Current
On-Premise Marketing Manager
Red Bull North America
05.2015 - 06.2019
Red Bull Brand Specialist
Johnson Brothers Company
06.2014 - 05.2015
Associate of Arts - Liberal Arts
Bethel University
Associate of Science - Business Management
Minneapolis College
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