Brittany Hudson
Columbus,OH
Summary
Brittany is a results-driven Media Buyer with a proven track record of presenting information effectively to clients and crafting strategic campaigns. With a talent for building lasting business partnerships, she is eager to take on new challenges in marketing. Brittany's focus, dedication, and ability to deliver under pressure make her an invaluable asset to any organization seeking top-tier marketing talent.
Overview
6
6
years of professional experience
Work History
Media Buyer
Canvaas Consulting
Columbus, OH
10.2022 - Current
- Negotiated media buys with television, radio, and print outlets to maximize efficiency.
- Developed relationships with media vendors in order to secure the best rates and placements for advertising campaigns.
- Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
- Created detailed plans that outlined strategies for achieving desired results from advertising campaigns.
- Planned schedules for multiple campaigns by setting deadlines for creative development, launch dates, and end dates.
- Sourced suitable media channels for reaching desired audiences at optimal costs.
- Coordinated with creative teams to ensure timely completion of all materials needed for successful campaigns launches.
- Ensured accurate billing processes were followed by verifying invoices against contracts prior to payment processing.
- Maintained organized records of all activities related to media buying efforts including budgets, vendor agreements and campaign reports.
- Provided regular updates on campaign performance status to internal stakeholders and clients.
- Assisted in developing requests for proposals when seeking new vendors or partners.
- Supervised multiple clients and numerous media campaigns simultaneously and with continued success.
- Responded quickly to customer questions and resolved issues to restore satisfaction.
- Identified areas of improvement in existing processes in order to streamline workflow efficiencies.
- Evaluated post-campaign performance data in order to measure success against objectives set forth at outset of project.
CONTINUITY DIRECTOR
RADIO ONE COLUMBUS
Columbus, OH
01.2018 - 09.2022
- Receive and interpret local, agency, national client and corporate sales traffic and copy instructions for orders
- Approve and execute production orders, entering and assigning cart identification numbers for copy
- Coordinate with Production and Sales departments to ensure client copy is executed as instructed co-op entries and associated scripts required at billing
- Monitor, read, review, edit copy to ensure compliance with Company policy, laws, regulations, and to detect vulgar, immoral, libelous, or misleading statements
- Research missing/incorrect copy and provide Sales with missing/incorrect copy report
- Support posting and review of weekly network and barter affidavits and schedules
- Provide cross-market support of other Continuity Directors among the region while maintaining the Columbus market
- Liaison with other departments i.e., Accounting, Sales Programming, Production, Promotions, etc
- As required
- Facilitate distribution of broadcast confirmations to Sales and clients
- Ensure satisfactory audits and SOX 404 compliance for areas of responsibility.
PROMOTIONS ASSISTANT
RADIO ONE COLUMBUS
Columbus
- Planned, executed, managed and/or set-up assigned station events, remotes, and appearances
- Developed, planned, carried out creative ways of increasing public awareness of the stations
- Presented a positive attitude and acted as a contact between Radio One listeners and the station during onsite events, remotes, and station appearances.
Education
College Preparatory Diploma -
BISHOP HARTLEY HIGH SCHOOL
Columbus, OH05-2005
Some College (No Degree) - Pre-Law Political Science
OHIO UNIVERSITY
Skills
- Interpersonal Skills
- Leadership
- Collaboration
- Communication Skills
- Negotiation
- Task Management
- Organization
- Knowledge of Theory & Practice
- Audit
- Campaign Management
- Problem-solving abilities
- Adaptability and Flexibility
- Campaign Planning
- Budget Allocation
Timeline
Media Buyer
Canvaas Consulting
10.2022 - Current
CONTINUITY DIRECTOR
RADIO ONE COLUMBUS
01.2018 - 09.2022
PROMOTIONS ASSISTANT
RADIO ONE COLUMBUS
College Preparatory Diploma -
BISHOP HARTLEY HIGH SCHOOL
Some College (No Degree) - Pre-Law Political Science
OHIO UNIVERSITY
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