Summary
Overview
Work History
Education
Timeline
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Brittany Kramer

Bellmore,NY

Summary

Programmatic Senior Manager specializing in client services and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. My expertise and experience has allowed me to not only support my clients in reaching their goals and desired outcomes, but to also meet and exceed my own business objectives.

Overview

9
9
years of professional experience

Work History

Senior Manager, Client Success

Illuma Technology
02.2023 - Current
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Used a strong upselling approach to increase daily revenue to reach quarterly goals.
  • Guided advertisers and brands to advertise in a smart contexual way to reach their KPIs and consumers.
  • Created presentations, QBRs, insight reports and end of year reviews for clients to see how they performed.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.

Client Services Manager

PlaceIQ
09.2021 - 01.2023
  • Build client relationships by responding to inquiries, identifying and assessing clients' needs, resolving problems and following up with potential and existing clients
  • Provide audience and location recommendations that align best with who/where the client is looking to measure/target
  • Create lift study reports to showcase how our audiences improve in-store consumer purchases within specific store locations
  • Present analytical dashboards to show traffic and purchase data history along with a competitive analysis
  • Encourage creative thinking, problem solving and empowerment as part of facility management group to improve morale and teamwork.

Programmatic Client Services Manager

Meredith Corporation
02.2019 - 08.2021
  • Assist sales team in growing and retaining business by providing data-driven strategy ideas and product recommendations
  • Manage day to day operations for key accounts including Unilever, Loreal, P&G and Target
  • Work with advertisers and Ad Ops teams to set up and steward programmatic deals across the Meredith network
  • Work cross-functionally with internal audience, data and product teams to build effective digital media solutions based on advertisers' KPIs
  • Collaborate with 3rd party intermediaries to ensure success optimization of campaigns
  • Track and analyze campaign performance to identify optimization and upsell opportunities for clients.

Senior Programmatic Account Manager

PulsePoint, Inc.
03.2015 - 12.2019
  • Responsible for account growth across 50+ strategic supply partners
  • Day to day contact for over 100 different publishers, such as Evite.com, Conde Nast, OATH, WebMD and other top tiered properties
  • Understand and control publishers' supply mix, reporting on bidding activity and on boarding additional premium supply
  • Manage incoming client requests regarding contractual issues and pricing
  • Perform QBR's with C-level cliental
  • Monitor publisher performance and fill rate & troubleshoot tag and URL transparency issues.

Education

New Media & Journalism -

Towson University
05.2012

Timeline

Senior Manager, Client Success

Illuma Technology
02.2023 - Current

Client Services Manager

PlaceIQ
09.2021 - 01.2023

Programmatic Client Services Manager

Meredith Corporation
02.2019 - 08.2021

Senior Programmatic Account Manager

PulsePoint, Inc.
03.2015 - 12.2019

New Media & Journalism -

Towson University

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Brittany Kramer