Brittany Lear

Freelance copywriter and brand strategist delivering custom web design, editorial copy, and campaign support on a project.

• Content Strategy and Copy: Developed content strategy and copy that translated complex ideas into clear, accessible blogs, newsletters, and email campaigns across multiple platforms.
• Product Descriptions and Campaign Messaging: I wrote product descriptions, campaign copy, and editorial content for a variety of clients, aligning messaging with brand voice and target goals.
• Technical Messaging and Brand Clarity: Designed tailored messaging that balanced technical innovation with audience accessibility, ensuring clarity and accuracy, with brand integrity.
• Website UX and Search Optimization: Produced custom website design, user experience improvements, and platform migration initiatives that strengthened on-page SEO and overall visibility.

I worked as a freelance copywriter and creative strategist, supporting website development and copy for Pride festival within their music, media, and entertainment-focused projects.

• Editorial Copy and Brand Governance: maintained brand integrity and editorial standards while adapting tone, voice, and messaging across agency clients, industries, and cultural work.
• Cross-Functional Storytelling Collaboration: Collaborated with agency strategists and marketing teams to translate brand goals into cohesive storytelling, with audience insight and campaign objectives.
• Search Engine Optimization and Creative Direction: Applied advanced keyword research and performance analytics to expand and strengthen visibility, expand reach, and guide creative direction across diverse client portfolios.
  

Founding partner of a fashion brand where I led creative direction, brand development, copywriting, and marketing to explore sustainability and storytelling through mycelium and
mushroom-based design, with a custom piece featured at the Grammy Awards.

• Brand Development and Creative Direction: Founded and launched a fashion brand, leading creative direction, project management, and integrated marketing campaigns from concept through execution.
• Copywriting and Editorial Strategy: Developed all brand copy, including editorial campaigns, email marketing, newsletters, and brand manifestos, ensuring a cohesive brand voice across platforms.
• Digital Marketing and Audience Growth: Managed social media and digital marketing initiatives using a custom management system, producing original content informed by
  audience analytics.
• Search Engine Optimization and Content Performance: Applied search engine optimization best practices and analytics to strengthen messaging, expand organic reach, and increase website traffic by 40% through targeted content.

Worked in boutique and large-scale restaurants, and event companies across Orange County, Los Angeles, Santa Barbara, Northern California, and New York City.

• Client Engagement and Audience Insight: Developed a deep understanding of diverse audiences through direct, client-facing work, applying human insight to communication, relationship-building, and brand interaction.
• Customer Experience and Trust Development: Delivered consistently high-quality customer experiences while representing each venue with professionalism, loyalty, and repeat engagement.
• Strategic Communication and Brand Presence: Refined communication skills across various environments, cities, and audiences, building a flexible and authentic approach to brand
  presence and client trust.
• Client Responsiveness and Adaptability: Adapted quickly in dynamic, client-facing environments to meet evolving needs, adjust communication, and deliver effective solutions that gained trust and desired outcomes.