Brittany Leigh Jackson
Gwynn Oak,MD
Summary
Dynamic marketing leader with a proven track record at DTLR, Inc., achieving a 58% increase in Brand Marketing Co-op funds. Specializes in integrated marketing strategies and strategic influencer collaborations, leveraging strong organizational skills and a data-driven approach. Proven success in product go-to-market planning and cost negotiations, effectively transforming brand visions into actionable outcomes. Passionate about culture, storytelling, and creating strategic brand alignment that drives impactful results.
Overview
11
11
years of professional experience
Work History
Brand Marketing Manager
DTLR, Inc.
Hanover, MD
06.2018 - Current
- Created efficient systems to optimize the Brand Marketing Co-op program.
- Directs development and execution of strategic product marketing initiatives with top sportwear brands.
- Strengthens partnerships by integrating brand identity into multi-channel marketing initiatives.
- Directed promotional campaigns for key product launches.
- Facilitated collaboration among internal groups and external vendors to deliver project results.
- Fosters strategic collaborations with national figures within entertainment and lifestyle sectors.
- Head strategic creation of marketing collateral, yearly reports, and brand promotional materials.
- Engage athletes in aligning activities with both marketing partners and local community programs.
- Coordinated with Jordan brand partners to oversee the planning and delivery of the 2021 'Unexpected Creativity' pop-up shop and art gallery in Washington, D.C.
- Directed brand marketing campaigns for DTLR x Jordan HBCU and Howard University activations.
- Led the development and project management of the DTLR x Under Armour 2024 CIAA marketing strategy from concept to execution.
- Delivered a 58% growth in DTLR’s Brand Marketing Co-op funding exceeding established benchmarks for 2024.
Internet Marketing Manager
Johns Hopkins Medicine
Baltimore, MD
06.2016 - 06.2017
- Managed community engagement across all social media channels for Johns Hopkins Medicine.
- Optimized social media strategies to enhance audience interaction.
- Conducted analysis of social content performance to guide business decisions.
- Worked with various JHM teams to source and develop content for social media channels.
- Recommended digital-first strategies to internal teams, doctors, and researchers.
- Provided strategic insights leading to an award-winning Twitter approach for @HopkinsMednews.
- Guided team members on effective strategies to engage millennials through social media platforms.
- Analyzed trends to determine content appeal for specific demographics.
- Generated and delivered monthly digital reports to health system leaders.
- Developed comprehensive social media guidelines for Johns Hopkins Medicine employees.
- Led the establishment of an institutional council aimed at enhancing workforce social media proficiency.
Marketing Communications Specialist
Sandler Training
Owings Mills, MD
03.2014 - 06.2016
- Collaborated with VP of Communications on national branding campaigns.
- Spearheaded implementation of Sandler Email Marketing and performance metrics tools for enhanced franchisee engagement.
- Guided franchise owners on implementing effective Internet marketing strategies.
- Facilitated effective communication channels between headquarters and franchisees worldwide.
- Collaborated with external agencies to synchronize content with national branding strategies.
- Oversaw CEO Dave Mattson’s Twitter presence to boost brand visibility and strengthen community ties.
- Enhanced online presence by leveraging key industry trends and networks.
- Developed content for internal marketing websites, newsletters, and email campaigns.
- Achieved 264% increase in organic audience growth for Dave Mattson in 2015.
Education
Master of Arts - Mass Communications: Journalism New Media & Broadcast
Full Sail University
Orlando, FL09.2013
Bachelors of Science - Mass Communications: Journalism New Media & Broadcast
Towson University
Towson, MD12.2012
Skills
- Integrated Marketing Strategy
- Strategic Influencer Collaborations
- Vendor relations and collaborations
- Experiential Marketing Promotions
- College Music Tour Management
- Product Launch Management
- Project Planning
- Proposal Strategy Development
- Negotiation Expertise
- Strategic Copy Development
- Proficient in Microsoft Office Suite
- Adobe Creative Suite proficiency
- Strong Organizational Skills
- Budget Management
- Data-Driven Decision Making
- Coaching and Development
Languages
French
Limited
References
References available upon request.
Timeline
Brand Marketing Manager
DTLR, Inc.
06.2018 - Current
Internet Marketing Manager
Johns Hopkins Medicine
06.2016 - 06.2017
Marketing Communications Specialist
Sandler Training
03.2014 - 06.2016
Master of Arts - Mass Communications: Journalism New Media & Broadcast
Full Sail University
Bachelors of Science - Mass Communications: Journalism New Media & Broadcast
Towson University
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