Brittany Marcus
Indianapolis,IN
Summary
Talented Marketing Specialist leveraging 15 years of marketing experience. Focused on developing successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset. Adept at leveraging a diverse background in education, talent engagement, marketing, and branding to drive organizational success. Certified Six Sigma Green Belt in Racial Equity.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Talent Engagement Manager
Indianapolis Public Schools
Indianapolis
01.2022 - Current
- Executed the ongoing "Proving What’s Possible Campaign," a district-wide talent engagement strategy focused on talent acquisition and retention in key recruitment areas.
- Significantly increased the percentage of IPS teaching applicants identifying as Black or Latinx, from 31% in SY 2021-2022 to 36.8% in SY 2022-2023.
- Strategized, planned, and led talent engagement events aligned with district acquisition and retention goals, achieving a 9% increase in teaching applicants of color over the last 16 months.
- Cultivated trusted relationships with school-based and central office colleagues to identify opportunities for enhancing talent engagement.
- Fostered authentic relationships with 22 out of 50 principals within eight months.
- Led the continuous development, integration, and enhancement of robust online talent pipelines and channels.
Owner | Marketing Manager, Brand Strategist & Business Development Specialist
Snapsxstyles Media
01.2020 - Current
- Gathered and analyzed client data to optimize performance and adapt tactics as needed.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Created and implemented marketing and advertising strategies to support revenue goals and promote strategic growth.
- Analyzed industry trends to develop competitive strategies.
- Gathered and analyzed client data to optimize performance and adapt tactics as needed.
- Utilized insights to ensure that goals and objectives were met in a timely manner.
- Shared client success stories to showcase achievements and client appreciation.
- Created and managed marketing campaigns and assisted in shaping each client's overall business strategy.
- Developed strategic plans and assessed company performance.
- Conducted research and data analysis to inform business decisions.
- Provided training on Diversity, Equity, and Inclusion during quarterly discussions to over 50 small businesses in the Greater Indianapolis area.
- Facilitated workshops, professional development, and training sessions on a weekly basis.
Account Manager
Borshoff
01.2021 - 03.2022
- Directed increasingly complex client work and provided counsel in advertising and brand development.
- Drafted proposals outlining services, costs, and benefits for prospective customers.
- Communicated progress of monthly and quarterly initiatives to internal and external stakeholders.
- Directed increasingly complex client work and provided counsel in advertising and brand development for over 15 brands
- Maintained an in-depth knowledge of the client’s industry, audience profiles, industry trends, and competition.
- Served as the primary business owner for both client and internal account teams, handling all elements related to clients, including conflict resolution, pricing negotiations, and presentations to clients.
- Oversaw and managed client research, strategy briefs, project briefs, and post-campaign metrics and reporting.
- Ensured strict adherence to contractual obligations, client procedures, and internal processes.
- Contributed to Borshoff marketing activities, with a specific focus on social/owned media and agency promotion.
Admissions Counselor
Kenzie Academy
01.2020 - 01.2021
- Trained staff and leaders in various areas, including emotional intelligence, software engineering positions based on personality type, and effective advocacy.
- Hosted and facilitated over 20 evening workshops, training sessions, and weekend events with a remarkable 77% attendance rate.
- Prepared and implemented internal and external documents on technical careers, training programs, and professional development.
- Achieved an impressive 95% retention rate among students enrolled in the program.
- Established the Excel and Elevate Group in collaboration with colleagues to offer professional development opportunities to students and staff members.
Family and Community Coordinator
SnapsxstylesTindley Genesis Academy
01.2016 - 01.2020
- Increased enrollment from 339 to 538 students through direct outreach and events within five months.
- Researched potential grant opportunities for funding new projects.
- Built relationships with local organizations, businesses, and government agencies.
- Created reports and presentations summarizing key findings from research conducted.
- Increased enrollment from 339 to 538 students through direct outreach and events within five months.
- Successfully planned and executed an inaugural talent show, drawing 125 students and 127 guests in attendance.
- Secured over 18 consistent new partnerships to support student well-being and strengthen family ties, marking a 44% increase from the previous year.
- Managed and guided families through the enrollment process, creating effective feedback systems.
- Developed digital marketing materials, executed monthly social media campaigns, and achieved a 50% increase in followers within three weeks, along with an 89% increase in engagement within two months.
Clerical Assistant to the CEO | Marketing Intern
American Red Cross of Greater Indianapolis
01.2009 - 01.2015
- Conducted research, prepared documents for board of directors, committees, and executives.
- Reviewed and analyzed incoming memos and submissions, distributing them as needed.
- Assisted in preparing proposals, organizing events, and researching marketing trends.
- Inventoried and ordered materials, supplies and services.
- Coordinated administrative operations to bolster workflows and improve productivity.
- Answered phone calls and directed them to the appropriate personnel.
Education
Bachelors Degree -
Indiana University-Indianapolis
01.2016
Skills
- Talent Engagement
- Strategic Planning
- Relationship Building
- Diversity, Equity, and Inclusion
- Marketing Campaigns
- Data Analysis
- Project Management
- Event Planning
- Branding
- Social Media Management
- Client Relations
- Training and Development
- Marketing
- Expense Tracking
- Brand Management
Certification
- Certified Six Sigma Green Belt in Racial Equity
- Diversity Equity and Inclusion Certification
- Safe Zone Certified
References
Available upon request.
Timeline
Talent Engagement Manager
Indianapolis Public Schools
01.2022 - Current
Account Manager
Borshoff
01.2021 - 03.2022
Owner | Marketing Manager, Brand Strategist & Business Development Specialist
Snapsxstyles Media
01.2020 - Current
Admissions Counselor
Kenzie Academy
01.2020 - 01.2021
Family and Community Coordinator
SnapsxstylesTindley Genesis Academy
01.2016 - 01.2020
Clerical Assistant to the CEO | Marketing Intern
American Red Cross of Greater Indianapolis
01.2009 - 01.2015
Bachelors Degree -
Indiana University-Indianapolis
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