Summary
Overview
Work History
Education
Timeline
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Brittany McClaskey

Columbus,OH

Summary

Seasoned marketing and communications professional with over 12 years of experience in strategic brand building and leadership. Expertise in developing strong relationships that drive success. Proven ability to leverage storytelling to create impactful community engagement.

Overview

12
12
years of professional experience

Work History

Director of Advancement Marketing & Communications

Denison University
Granville, OH
03.2025 - Current
  • Develops and manages comprehensive communication plans aligned with institutional priorities.
  • Directs marketing strategy for university's $400 million multi-year philanthropic campaign.
  • Collaborates with creative teams to produce content for fundraising campaigns and alumni engagement.
  • Oversees digital, print, and multimedia content to effectively engage diverse audiences.
  • Partners with leadership to integrate strategic communications into institutional initiatives.
  • Implements analytics tools to evaluate communication strategies and adapt tactics based on data insights.
  • Monitors engagement metrics to refine outreach efforts and meet advancement goals.

Director of Marketing and Communications

The Ohio State University, College of Pharmacy
Columbus, OH
04.2017 - 03.2025
  • Established effective brand guidelines, social media strategy, communications procedures, and marketing plan, resulting in Board approval within four months of joining the organization as the first communications consultant.
  • Developed and implemented strategic marketing plan to effectively convey campaign messages to stakeholders, resulting in 73% levy passage rate, the highest in the Board's history.
  • Responded to media inquiries, strategically pitched stories, and achieved an 80% pickup rate in local and state media through targeted communication strategies.
  • Initiated community partnerships across the county to increase awareness of Board and its mission.

Communications Consultant

Delaware County Board of Developmental Disabilities
01.2016 - 04.2017
  • Implemented crisis communication plan to effectively manage media inquiries and responses for authorizer of 52 charter schools, ensuring timely and accurate information dissemination.
  • Executed a data-driven social media strategy to enhance stakeholder communication, resulting in a 215% increase in engagement across all channels within a two-year period.
  • Developed and launched a new website dedicated to supporting partner schools, resulting in a 40% increase in web traffic in six months.

Communications Specialist

Ohio Council of Community Schools
08.2013 - 01.2016
  • Implemented a crisis communication plan to effectively manage media inquiries and responses for the authorizer of 52 charter schools, ensuring timely and accurate information dissemination.
  • Executed a data-driven social media strategy to enhance stakeholder communication, resulting in a 215% increase in engagement across all channels within a two-year period.
  • Developed and launched a new website dedicated to supporting partner schools, resulting in a 40% increase in web traffic in six months.

Education

Master of Public Administration -

The Ohio State University
Columbus, OH
06-2022

Bachelor of Science - Journalism

Ohio University
Athens
06-2011

Timeline

Director of Advancement Marketing & Communications

Denison University
03.2025 - Current

Director of Marketing and Communications

The Ohio State University, College of Pharmacy
04.2017 - 03.2025

Communications Consultant

Delaware County Board of Developmental Disabilities
01.2016 - 04.2017

Communications Specialist

Ohio Council of Community Schools
08.2013 - 01.2016

Master of Public Administration -

The Ohio State University

Bachelor of Science - Journalism

Ohio University

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Brittany McClaskey