Brittany McKinley
Goleta,USA
Summary
Results-driven buyer and product strategist with years of experience in fashion, retail, and jewelry. Proven success in driving product assortments, managing vendor relationships, optimizing inventory, and analyzing performance metrics to meet category KPIs. Creative eye for trend-forward products with strong analytical and cross-functional collaboration skills. Deep understanding of the end-to-end product lifecycle, from sourcing and purchasing to marketing and post-season analysis.
Overview
11
11
years of professional experience
Work History
Manager of Overseas Production, Purchasing & Receiving
Sheryl Lowe Designs
Montecito, CA
08.2021 - 03.2025
- Developed and executed end-to-end seasonal buying plans across categories, ensuring timely delivery and budget compliance.
- Sourced and evaluated suppliers and materials (gemstones, metals) to build commercially viable and trend-relevant collections.
- Collaborated with design and production teams to align product timelines with merchandising goals.
- Maintained accurate PO tracking and managed sample flow, ensuring design changes were implemented on time.
- Identified cost-saving opportunities, analyzed procurement costs, and assisted in pricing strategies for new products.
- Managed product quality and ensured all items met brand standards before production release.
- Led internal product timeline meetings and maintained Monday.com for cross-department alignment.
- Analyzed delivery discrepancies and return issues, negotiating resolutions with vendors.
Purchasing & Receiving Assistant
Sheryl Lowe Designs
Montecito, CA
- Managed PO creation and receipt of raw materials using Cin7.
- Coordinated custom and wholesale orders, serving as key contact between design and production teams.
- Helped maintain database accuracy and support item setup for new collections.
Founder & Personal Stylist
Freelance Stylist
Santa Barbara County, CA
01.2016 - Current
- Company Overview: brittanymckinley.com
- Styled editorial shoots, sourced products, and coordinated logistics from pull requests to returns.
- Built an e-commerce presence, increasing organic traffic by 50%.
- Curated fashion looks and purchased products tailored to personal clients and photo concepts.
- Brittanymckinley.com
Senior Stylist & E-commerce Coordinator
Whistle Club
Montecito, CA
01.2020 - 12.2021
- Created and managed product page content, curated assortments for marketing campaigns, and assisted with photoshoots and styling.
- Supported line sheet development and purchasing operations, contributing to seasonal merchandising strategies.
Senior Sales Associate / Buyer & Event Coordinator
DIANI Boutique & DIANI Shoes
Santa Barbara, CA
01.2014 - 12.2019
- Acted as a buyer for multiple product categories including jewelry and accessories.
- Managed purchasing budgets and developed product strategy in collaboration with analysts.
- Executed pop-up events and built relationships with emerging brands and influencers.
- Consistently exceeded sales targets by 77%, achieving $800K+ in annual sales.
Education
Bachelor of Arts - Cultural Anthropology
University of California, Santa Barbara
Santa BarbaraSkills
- Buying & Merchandising Strategy
- Product Lifecycle Management
- Vendor Negotiations & Supplier Relations
- Seasonal Assortment Planning
- Purchase Order Management (Cin7, Mondaycom)
- Inventory Optimization & Demand Planning
- E-commerce & Omnichannel Retail
- Budget management
- Trend Forecasting & Competitive Analysis
- Creative Direction & Styling
- Cross-Functional Collaboration
- KPI & Margin Analysis
- Returns & Quality Control Management
References
References available upon request.
Timeline
Manager of Overseas Production, Purchasing & Receiving
Sheryl Lowe Designs
08.2021 - 03.2025
Senior Stylist & E-commerce Coordinator
Whistle Club
01.2020 - 12.2021
Founder & Personal Stylist
Freelance Stylist
01.2016 - Current
Senior Sales Associate / Buyer & Event Coordinator
DIANI Boutique & DIANI Shoes
01.2014 - 12.2019
Purchasing & Receiving Assistant
Sheryl Lowe Designs
Bachelor of Arts - Cultural Anthropology
University of California, Santa Barbara
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