Dynamic merchandising professional with a proven track record at The North Face, excelling in retail buying and visual merchandising. Expert in developing data-driven assortments that enhance customer experience and maximize revenue. Known for reliability and adaptability, I effectively collaborate with cross-functional teams to drive brand success and meet market demands.
Develop and implement merchandise strategies aligned with company goals, seasonal trends and customer insights.
Curate apparel assortments for Ecommerce Website + Retail Stores.
Evaluates Sales to Stock Ratio to maximize gross revenue.
Works closely with Visual Merchandising for Store capacity restraints based on Tier system of stores.
Accountable for overall strategy of financials, annual buy planning, inventory control and GM%.
Evaluates Line Plan Architecture to meet customer needs and demand.
Collaborate with Planning to align franchise strategies across global teams.
Analyze market trends and customer behavior to inform merchandising decisions. Collaborates with Site Merchandising for a seamless online customer experience.
Developed and Planned Assortments for US Lift Events and Stores supporting Brand Goals and Financial strategies.
Collaborated with cross functional teams; sourcing, design and Brand on Exclusive product.
Monitored inventory between stores/events and Distribution Center on shipment, ticketing and logistics.
Collaborated with Visual Merchandising with placement of assortments.
Was accountable for retail and wholesale development within Brand from a merchandising perspective.
Planned and Purchased assortments for (13) Brick & Mortar locations. Including Partner Doors with Brands, The North Face, Patagonia and Oakley.
Evaluated Sales to Stock ratio to maximize gross revenue.
Translated business needs into data driven improvements with product assortments.
Was responsible for Visual Merchandising all locations both Partner Doors and Flagships.
Planned and Executed events within Resort; Men's World Cup, Passholder Party, Resort wide fashion show.
Trained and developed Assistant Buyer.
Ran Ecommerce site consisting of Logo Wear, purchased and managed stock within site. Was responsible for all photo assets and upload of inventory maintenance.