Brittany M. Tolleson
Dallas
Summary
Results-driven marketing leader with expertise in demand generation, digital strategy, and audience engagement. Proven track record of executing high-impact campaigns that drive pipeline growth, enhance brand awareness, and optimize lead conversion. Skilled in cross-functional collaboration, data-driven decision-making, and marketing automation.
Overview
11
11
years of professional experience
Work History
Digital Marketing Manager
Zuora
05.2024 - Current
- Drive audience engagement through data-driven marketing programs, optimizing email and campaign strategies to enhance customer acquisition and retention
Audience Marketing Manager
Zuora
11.2023 - 05.2024
- Led ABM strategy, integrating digital ads, email, sales outreach, and events to accelerate pipeline and revenue growth in key accounts
Demand Generation Marketing Manager
Bonterra
01.2022 - 12.2023
- Executed high-performing digital campaigns across multiple channels, exceeding pipeline goals by 172% and generating $3.7M+ in ARR
Demand Generation Manager
Blackbaud
01.2018 - 12.2022
- Developed and managed full-funnel marketing campaigns, launching new products and driving GivingTuesday initiatives across multiple verticals
Business Development & Customer Success
Blackbaud
01.2014 - 12.2018
- Managed high-value client renewals, led high-performing BDR teams, and established a new sales development center in Costa Rica, exceeding revenue targets
Education
B.A. - Psychology & Communications
Clemson University
Skills
- Email Marketing
- Digital Strategy
- Pipeline Growth
- Lead Nurturing & Generation
- Campaign Management & Optimization
- Marketing Automation (Marketo, Knak, Salesforce)
- Analytics & Reporting (Power BI, Qlik)
- Sales Enablement
- Data analysis
- Stakeholder engagement
- Performance metrics
- Project management
- Budgeting and allocation
- Audience engagement
- ABM strategy
- Pipeline management
- Customer acquisition
- Digital advertising
- Team collaboration
- Market research
- Vendor management
- Launch new products marketing plans
- Marketing plan development
- Social media management
Timeline
Digital Marketing Manager
Zuora
05.2024 - Current
Audience Marketing Manager
Zuora
11.2023 - 05.2024
Demand Generation Marketing Manager
Bonterra
01.2022 - 12.2023
Demand Generation Manager
Blackbaud
01.2018 - 12.2022
Business Development & Customer Success
Blackbaud
01.2014 - 12.2018
B.A. - Psychology & Communications
Clemson University