Brittany Sanborn
Kinston,NC
Summary
Marketing specialist with over ten years of experience. Skilled in brand management, content creation, email marketing, web design, and social media, with strong proficiency in Google, Adobe, and trending technologies. Adept at working independently and remote, improving workflows, and thriving in creative, challenging environments to positively impact the company, community, and sales; willing to relocate for hybrid positions.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Content Manager
Johnson Nursery | The Gardens of SENC
Willard - REMOTE HYBRID, NC
03.2020 - Current
- Collaborated with team to develop lead generation strategies across multiple channels and increased traffic by 50% in the first two months
- Developed marketing strategies for existing products, events, services, and new product launches.
- Worked alongside fellow event leadership members to plan and execute events bringing in 1,500+ people in the first year.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels and engagements.
- Created effective marketing campaigns by constructing research instruments and formulating survey questions for various platforms including digital, traditional, and in-person surveys. Synthesized insights from analyzing consumer behavior and market trends.
- Created graphical illustrations for various purposes, including print materials, branding initiatives, and market research insights.
- Organized promotional events, such as trade shows, to increase brand awareness and customer engagement.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions. Open rates are 50% and higher and click through rates are 10%+.
- Drafted press releases for new events or services that highlighted their unique features in a compelling way and brought audiences from hours away.
- Assisted in developing brand guidelines and standards that ensured consistent use of the logo across all mediums.
Marketing Specialist
Contract Positions
Remote, NC
01.2008 - Current
- Collaborated with companies to develop lead generation strategies across multiple channels.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Developed marketing strategies for existing products, services and new product launches.
- Demonstrated expertise in website development by creating and delivering various projects
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Created a portfolio of photographic works and designed unique outdoor concepts for photoshoots based on client specifications.
Support Specialist-Part time/Temp Position
Vidant Wellness Center
01.2018 - 01.2019
- Marketing & Advertising for Vidant Wellness Centers & ECU School of Medicine
Senior Graphic Designer
The Hammock Source
Greenville, NC
01.2016 - 01.2018
- Collaborated with team to strategize and execute successful trade shows
- Designed print materials such as brochures, flyers and posters for marketing campaigns.
- Edited photographs for use in digital media platforms including web banners and social media posts.
- Developed graphics, logos and layouts for product illustrations, company logos, and websites.
- Collaborated with clients and stakeholders to ensure satisfaction of design deliverables.
- Produced promotional displays, packaging and marketing collateral for retail environments.
- Contributed ideas to brainstorming sessions regarding new products or features.
- Maintained up-to-date knowledge of industry trends in graphic design technologies.
Senior Graphic Designer
Cutting Edge Products Inc.
01.2012 - 01.2017
- Scheduled interviews for potential candidates and conducted reference checks prior to hire.
- Coached, mentored and trained team members in order to improve their job performance.
- Planned and executed captivating trade show designs.
- Provided support on social media platforms to promote brand awareness through email campaigns.
- Developed and implemented email marketing campaigns to increase customer engagement.
- Developed website architecture and user interface design.
- Logo and Branding creation across all entities
- Assisted in product design and creation of packaging and branding tailored for each item.
- Analyzed customer data and segmented target audiences for effective campaigns.
- Identified opportunities to grow subscriber base via social media channels or other methods.
- Provided reports on key metrics such as delivery rate, open rate, click-through rate.
- Maintained a database of subscribers by collecting information from various sources.
Education
Associate of Arts - Massage Therapy
College of Wilmington
Wilmington, NC05-2020
Associate of Applied Science - Advertising And Graphic Design
Pitt Community College
Winterville, NC05-2017
Bachelor of Arts - Marketing
East Carolina University
Greenville, NCSkills
- Marketing campaign management
- Multimedia Content Production
- Adobe Creative Suite
- Project Leadership & Management
- Content Strategy, Editing, & Development
- Audience/Web/Email Analysis & Analytics
- Advanced Graphic Design
- Digital & Social Media Marketing
Affiliations
Outdoor Enthusiast, Homesteader, Hunter, Gardner, Traveler
Certification
- CPR Certification
- Adobe Certification
- Google Certified
- Digital Marketer Academy
References
References available upon request.
Timeline
Content Manager
Johnson Nursery | The Gardens of SENC
03.2020 - Current
Support Specialist-Part time/Temp Position
Vidant Wellness Center
01.2018 - 01.2019
Senior Graphic Designer
The Hammock Source
01.2016 - 01.2018
Senior Graphic Designer
Cutting Edge Products Inc.
01.2012 - 01.2017
Marketing Specialist
Contract Positions
01.2008 - Current
Associate of Arts - Massage Therapy
College of Wilmington
Associate of Applied Science - Advertising And Graphic Design
Pitt Community College
Bachelor of Arts - Marketing
East Carolina University
- CPR Certification
- Adobe Certification
- Google Certified
- Digital Marketer Academy
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