Summary
Overview
Work History
Education
Skills
Timeline
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Brittany Schedler

Minneapolis,MN

Summary

Experienced Field Marketing Manager with a proven track record of driving successful marketing programs and achieving business objectives. Skilled in developing and executing strategic marketing initiatives, fostering cross-functional collaborations, and delivering impactful campaigns. Seeking opportunities to leverage expertise in a dynamic organization to contribute to its growth and success.

Overview

10
10
years of professional experience

Work History

Field Marketing Manager

Cohesity
03.2022 - Current
  • Develop and execute comprehensive field marketing strategies
  • Collaborate with sales teams to create personalized marketing campaigns
  • Plan and execute regional events, resulting in 30% increase in event-generated leads
  • Analyze marketing campaign performance and provide actionable insights
  • Exceed QoQ net-new pipeline creation goals
  • Manage marketing budget and allocate resources effectively

Field Marketing Manager

Nutanix
09.2021 - Current
    • Led development, implementation and execution of strategic marketing plans to support regional sales and engineer teams with cracking into new logos, upselling with current customers, and achieving marketing goals.
    • Provided new, innovative and thoughtful campaigns for sales teams to leverage and engage with prospects.
    • Adjusted marketing strategies based on feedback and effectiveness of previous campaigns.
    • Generated reports detailing customer engagement and trends.
    • Built and strengthened strategic relationships with vendors, agencies, channel and alliance partners to be more impactful.
    • Analyzed, tracked and monitored campaign performances against campaign goals and budgets.

Americas Program Manager

Nutanix
06.2020 - 09.2021
  • Managed and created new Americas top of funnel and down of funnel programs to generate leads, nurture existing contacts and increase ROI.
  • Met with project stakeholders on regular basis to assess progress and make adjustments; including global marketing leaders.
  • Promoted brand strategy and message continuity across all marketing communications within multiple programs by working closely with internal creatives, content, and campaigns teams.
  • Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Worked intently with product marketing and content team to create relevant and appealing content for solutions to promote through invites, landing pages, social, email, presentations and direct mail.

Field Marketing Specialist

Nutanix
11.2016 - 05.2020
    • Increased efficiency and maximized savings by negotiating vendor contracts.
    • Collaborated with external creative agencies to produce and distribute marketing materials.
    • Analyzed data from previous and current marketing campaigns to improve future results.
    • Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
    • Generated client retention by accurately organizing and executing trade shows and events.

Field Marketing Program Manager

NetApp
02.2014 - 10.2016
    • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
    • Monitored all company inventory to ensure stock levels and databases were updated.
    • Drove operational improvements which resulted in savings and improved profit margins.
    • Delivered smooth execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.

Education

Bachelor of Arts - Communications

University of Stevens Point
Wisconsin

Skills

    • Campaign Performance Tracking
    • Marketing Strategy Development
    • Campaign Management
    • CRM Management
    • Lead Generation
      • Budgeting and Allocation
      • Cross-functional Collaboration
      • Stakeholder Communications
      • Flexible and Adaptable

Timeline

Field Marketing Manager

Cohesity
03.2022 - Current

Field Marketing Manager

Nutanix
09.2021 - Current

Americas Program Manager

Nutanix
06.2020 - 09.2021

Field Marketing Specialist

Nutanix
11.2016 - 05.2020

Field Marketing Program Manager

NetApp
02.2014 - 10.2016

Bachelor of Arts - Communications

University of Stevens Point

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Brittany Schedler