Brittany Stokes

Provided strategic communication recommendations to government leads, supporting MCTO's mission through development, execution, and analysis of communication strategies:

• Developed and maintained a monthly analysis process to evaluate the effectiveness of strategic communication strategies, incorporating approved recommendations into the strategic communications plan.
• Conducted editorial reviews of MCTO products, documents, briefs, and partner agency materials to ensure consistency in terms, phrases, themes, and language, maintaining a reference library for future use.
• Developed and refined strategic communications plans, including social media use and messaging, providing recommendations for changes, edits, and actionable courses of action.

Promoted the Air Force Civil Engineers' brand on social media by developing captivating short-form and long-form videos as part of contract work for the U.S. Air Force:

• Edited the popular 'Around the Shop' series, achieving 17,000 views and interactions out of 2.1 million engagements, significantly boosting online presence.
• Analyzed daily social media metrics to optimize engagement strategies, refining content to effectively reach and resonate with target audiences.
• Collaborated with the creative team to ensure alignment with artistic vision, producing high-quality content for Air Force clients and high-profile military personnel.

Served in the Middle East, overseeing the development and dissemination of top-notch PR materials for the U.S. Army Reserves, highlighting current events and innovative news updates:

• Conducted in-depth investigative research, providing essential information for military news programs and publications, enhancing public awareness and engagement.
• Orchestrated a master schedule of interviews and appointments, producing compelling news releases, articles, and editorials that highlighted key military initiatives.
• Conceptualized innovative content for articles, maximizing engagement with target audiences and strengthening community relations.
• Produced the overseas news broadcast 'Desert Vision' within a fast-paced, high-volume environment, demonstrating adaptability and leadership.
• Empowered personnel through hands-on training, mentorship, and routine performance evaluations, fostering media excellence and unity among team members.

Led the development and dissemination of captivating media content on different social media channels, resulting in a 25% surge in overall engagement:

• Formulated and executed brand-aligned content strategies that enhanced audience connection and supported organizational mission and objectives.
• Collaborated with cross-functional digital teams to ensure all content adhered to brand standards, maintaining high-quality output.
• Developed a diverse array of content, including standard posts, motion-graphics videos, and animated GIFs, expanding the brand's digital footprint.
• Established and implemented standard content guidelines, improving consistency across all digital channels.

Executed crucial creative decision-making during live programming, leading to a 15% surge in viewer engagement:

• Delivered strategic leadership and operational oversight, enhancing live production quality by implementing innovative graphics and motion graphics solutions.
• Successfully translated the producer's vision into cohesive broadcast content, ensuring each program met creative and technical standards.
• Efficiently tracked production schedules and prioritized tasks, leading to the timely completion of projects and optimizing resource allocation.

Spearhead the development and implementation of audio/visual strategies for live church services and special events, enhancing the worship experience for the congregation:

• Directs and produces multimedia content, including video, audio, and graphics, ensuring high-quality and impactful presentations.
• Collaborate with ministry leaders and volunteers to provide technical support and training, fostering a cohesive and skilled media team.
• Manage the setup, operation, and maintenance of all audio/visual equipment, ensuring smooth and professional service delivery.

Served and mentored Freshman and Sophomore students as a Senior Cinema/TV/Digital Media student, utilizing production skills and industry knowledge to guide undergraduates in the media major:

• Graded assignments and provided constructive feedback, contributing to students’ academic growth and understanding of television production.
• Conducted course-end performance evaluations and wrote recommendation letters, supporting students’ development and future opportunities.

Enhanced overall quality of broadcasts by actively collaborating with production team on audio engineering, directing, and motion graphics.

• Conducted a myriad of production tasks to support live broadcasts in a fast-paced, high-volume news environment, ensuring seamless delivery and operational efficiency.
• Edited and formatted scripts, operated studio cameras for live news, and managed the teleprompter for anchors, contributing to a polished on-air presentation.

Operated within a fast-paced, high-volume, live-production environment while owning accountability for the creation and delivery of all graphics, motion graphics, and video playback:

• Supervised crew members in the setup, operation and maintenance of all technical systems.
• Tracked production schedules to ensure for complete compliance to hard-deadlines for live programs, and operated effectively within a dynamic creative team with cross-functional staff from multiple departments
• Focused on achieving the vision of the producer for each unique program.