Brittany Williams
Los Angeles,CA
Summary
I'm a Digital Marketing professional with extensive experience leading impactful influencer marketing strategies, managing high-performing social media campaigns, and elevating brand visibility across competitive markets. Aside from being called a "shark" influencer negotiator (a title my supervisor gave me), I bring a unique blend of personal creativity, strategic thinking, and experiential rigor to a collaborative team. I have a proven track record of building authentic influencer partnerships and driving measurable growth through innovative digital initiatives. Even when I'm knee deep in contract negotiations and budget meetings, I still find the time to send personalized TikToks to my colleagues to brighten their day and remind them why I went viral on TikTok...twice.
Overview
12
12
years of professional experience
Work History
Influencer Marketing Specialist and Talent Manager
Torrid
03.2023 - Current
- Increased brand and product awareness by developing and executing effective influencer marketing campaigns.
- Negotiated partnerships with key influencers, maximizing brand and product exposure in target markets.
- Successfully launched four sub-brands under Torrid with influencers representing each sub-brand.
- Project managed all four sub-brand influencer photoshoots from concept to shoot day.
- Lead Torrid's 2024 Model Casting Call influencer program across the US, Canada, and Puerto Rico.
- Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives for photoshoots, live events, pop-ups, activations, casting calls, and brand trips.
- Diversified content strategy to maintain relevance in an ever-changing digital landscape.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed all influencer payouts upon completion of partnership.
- Monitored campaign performance to make data-driven adjustments and optimize results.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
- Led cross-functional teams for product launch events, significantly enhancing market penetration.
- Worked closely with PR teams to build an influencer gifting program.
- Maintains a good working relationships with agencies, influencers, and vendors to ensure honesty and trust between brands and clients.
Social Media Manager
Torrid
03.2023 - 02.2024
- Managed five social media platforms, ensuring a consistent brand voice and message.
- Planned out monthly social calendar across all social media platforms and works with the team to provide assets for each social campaign.
- Owned all day-to-day social media operations for Torrid across all channels, overseeing daily activities of coordinating, building, growing, publishing, monitoring, and reporting.
- Choose copy and adds copywriting for social posts to support integrated marketing calendar and e-commerce social initiatives.
- Brainstormed, conceptualized, and implemented ideas for social growth and engagement.
- Managed the social and internal creative teams in overseeing campaign strategy to meet channel growth goals.
- Prepared weekly social reports and, in the future, will provide monthly, quarterly, yearly, on numbers across all social media platforms.
- Oversees community engagement including social insights, community management, giveaways, sweepstakes, and user-generated content.
- Stayed on top of social trends and culture to share with the team; implementing best practices to keep Torrid’s strong relationship with social platforms to help gain access to new features.
- Provides thought leadership and guidance for social media best practices such as content publishing guidelines, KPI benchmarks, and channel growth strategies across our organization
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Crafted compelling copy for social media ads, driving increased website traffic.
Sales Marketing Manager
Hurley
08.2022 - 12.2022
- Company Overview: @Hurley womens hurley.com
- Measured performance & growth marketing for Ecommerce business through META and Google Ads
- Facilitated marketing requests for wholesale partners including window imagery, POP etc
- Oversaw the media strategy for a portfolio of major advertisers
- Developed and fostered strong relationships with your clients from primary POCs to C-Suite
- Reviewed data analysis to uncover insights and campaign improvements
- Managed budgets and invoices
- Coordinated models, photographer and details for photoshoots
- Coordinated on-body imagery for catalog, B2B platform and DTC
Social Media Content Publisher/Strategist
Bigger Bolder Baking
03.2019 - 09.2022
- Company Overview: @biggerbolderbaking biggerbolderbaking.com
- Research marketing trends and create detailed reports for company heads
- Scheduled published content across all social media platforms and website
- Brainstorm and create new ideas for brands content
- Reporting and scheduling team meetings
- Staying up to date on all marketing trends, algorithms, and logistics, and google SEO strategies
Marketing Manager/ Sales Executive
Onzie
10.2021 - 08.2022
- Company Overview: @onzie onzie.com
- Brainstorm, plan, and execute all content on social and search platforms (Instagram/Tiktok/Facebook/Pinterest/Youtube/Snapchat)
- Create briefs for scheduled projects in Asana
- Planned monthly grid and monthly marketing calendar
- Measured and analyzes social media performance, generates reports, and conceptualizes growth strategies
- Worked closely with ambassadors, influencers, and brand partnerships for gifting, collaborations and tracks numbers
- Supported the online ecommerce store in platforms like Shopify and Apparel Magic
- Answered DMs, organized UGC, and cultivates online community
- Keeps track of inventory for ecommerce and retail clients
- Social Media Marketing
Social Media Manager/ Executive Assistant
Ferm Fatale
05.2020 - 10.2021
- Company Overview: Fermfatale Fermfatale.com
- Responsible for filming and editing content for Instagram Reels, Stories, Posts, and TikTok videos
- Processed orders in Shopify and provides customer service
- Designed and create a monthly newsletter
- Create email flows and campaigns in Klaviyo
- Plan Social Media content in Planoly, grid posts and stories
Events Planning/ Online Marketing
CUT by Wolfgang Puck
09.2013 - 03.2020
- Company Overview: cutbeverlyhills
- Built strong customer relationships and create value to the brand
- Planned and arranged events for clients
- Explaining and negotiating pricing for venue, food, drinks, decor, staff, time
- Arranging staff for meetings
Education
Bachelor of Science (B.S.B.A.) - Business Marketing Management
Duquesne University
Skills
- Influencer marketing
- Influencer Marketing campaign platforms
- Affiliate marketing
- SEO and SMO Reporting Google Analytics, Meta
- User generated content
- Excel, Docs, Word, Microsoft 365 and G Suite
- Social Media apps
- Sales programs Nuorder, Salesforce, Shopify
- Project planning programs Planoly, Asana, Wrike
- Email programs Klaviyo, Mailchimp
- Graphic design skills in Adobe programs
- Time management, organization, and communication
- Team player who thrives in collaborative settings
- Works in a face pace environment
- Willing and able to travel
Languages
English
Native or Bilingual
Timeline
Influencer Marketing Specialist and Talent Manager
Torrid
03.2023 - Current
Social Media Manager
Torrid
03.2023 - 02.2024
Sales Marketing Manager
Hurley
08.2022 - 12.2022
Marketing Manager/ Sales Executive
Onzie
10.2021 - 08.2022
Social Media Manager/ Executive Assistant
Ferm Fatale
05.2020 - 10.2021
Social Media Content Publisher/Strategist
Bigger Bolder Baking
03.2019 - 09.2022
Events Planning/ Online Marketing
CUT by Wolfgang Puck
09.2013 - 03.2020
Bachelor of Science (B.S.B.A.) - Business Marketing Management
Duquesne University
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