Summary
Overview
Work History
Education
Core Expertise
Tools And Platforms
Honors And Recognition
Work Preference
Timeline
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Brittany West
Open To Work

Brittany West

Social Media & Digital Marketing
Muscle Shoals,AL

Summary

Results-driven digital marketing and graphic design professional with experience leading social media strategy, content creation, and brand campaigns across automotive, sports, and restoration industries. Proven track record of driving 100%+ engagement growth and millions of impressions while developing scalable workflows, SEO strategies, and high-impact visuals. Passionate about bringing real-world expertise into the classroom as a lecturer in digital marketing, social media, and graphic design.

Overview

2
2
years of professional experience

Work History

Digital Marketing Specialist & Graphic Design (Short-Term Contract)

North Alabama Restoration, Inc.
Toney, AL
04.2026 - 05.2026
  • Oversee digital marketing and graphic design efforts, creating high-impact visual assets for and advertising campaigns while maintaining strong brand identity consistently across all marketing materials and channels.
  • Manage full-cycle social media operations across multiple platforms, including content scheduling, community engagement, messaging, review management, and content calendars.
  • Plan and coordinate monthly marketing campaigns while monitoring key performance metrics to optimize efforts and increase brand awareness and lead generation.
  • Drive SEO performance by authoring and optimizing through social media, website upkeep and keyword targeting.

Social Media Coordinator & Digital Marketing

Long-Lewis Automotive Group
Florence, AL
10.2024 - 03.2026
  • Oversaw social media strategy and execution across 7+ dealership locations on Facebook, Instagram, TikTok, LinkedIn, and YouTube, collaborating with store-level liaisons on content workflows to ensure consistent branding, efficient publishing and KPI monitoring.
  • Developed monthly content calendars aligned with promotions, events, and inventory campaigns while supporting content performance that generated millions of annual impressions, including 2.9M+ views in a single market and contributed to 100%+ growth in followers and engagement across multiple locations through data driven optimization.
  • Partnered with leadership, HR, and vendors to align digital marketing efforts; authored Standard Operating Procedures and created a Brand & Marketing Support Structure Proposal recommending a scalable team model for improved execution and consistency.

Communication & Broadcasting Intern

Huntsville City Football Club
Huntsville, AL
01.2024 - 04.2024
  • Assisted with match-day media operations, including coordinating interviews, press events, and content distribution.
  • Collaborated with cross-functional teams on league-wide communications initiatives.
  • Contributed to content development, including match previews, storytelling pieces, and broadcast messaging.
  • Organized and managed media assets and workflows to ensure timely and accurate delivery.

Education

Bachelor of Science (B.S.) - Mass Communication & Public Relations

University of North Alabama
08-2024

Core Expertise

  • Social Media Strategy
  • Content Planning & Campaign Execution
  • Content Creation (Graphic Design, Short-Form Video, Copywriting)
  • Branding & Visual Consistency
  • Community Management
  • Analytics & Performance Tracking
  • Data-Driven Decision Making
  • Workflow Optimization
  • Cross-Platform Campaign Alignment
  • Compliance (OEM & Promotional Disclaimers)

Tools And Platforms

  • Meta Business Suite
  • Facebook
  • Instagram
  • TikTok
  • LinkedIn
  • YouTube
  • Adobe Creative Cloud
  • Canva
  • Microsoft 365
  • WordPress
  • Google Business Profile
  • Apple Business Connect
  • VAuto

Honors And Recognition

  • President's List, 05/01/24
  • Guest Speaker, University of North Alabama, 04/01/25

Work Preference

Work Type

Full TimeContract WorkGig Work

Location Preference

RemoteOn-SiteHybrid

Timeline

Digital Marketing Specialist & Graphic Design (Short-Term Contract)

North Alabama Restoration, Inc.
04.2026 - 05.2026

Social Media Coordinator & Digital Marketing

Long-Lewis Automotive Group
10.2024 - 03.2026

Communication & Broadcasting Intern

Huntsville City Football Club
01.2024 - 04.2024

Bachelor of Science (B.S.) - Mass Communication & Public Relations

University of North Alabama

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Brittany WestSocial Media & Digital Marketing