BRITTE BENNETT
Bozeman,MT
Summary
Results-driven Sales and Business Development Leader with an impressive track record of 25 years in the industry. Proven ability to drive revenue growth, build and manage high-performing sales teams, and establish strong partnerships with key stakeholders. Skilled in strategic planning, market analysis, and identifying new business opportunities. Seeking a challenging leadership role to leverage expertise in driving sales effectiveness, expanding market share, and achieving business objectives.
Overview
19
19
years of professional experience
Work History
Vice President of Sales
West Paw
05.2023 - Current
- Develop and implement the sales, marketing and CRM strategies.
- Create the sales department budget, revenue and pipeline goals for team members.
- Introduced HubSpot CRM to sales team and gained adoption of tool within first 3 months.
- Launched successful partnership with Petsmart, estimated at $4M in annual revenue, largest sales opportunity in company history.
- Lead a high-performing sales team, providing coaching, mentoring, and performance management.
- Collaborate with cross-functional teams to drive product development and innovation, resulting in increased sales.
- Champion process improvement initiatives, streamlining workflows for enhanced efficiency within the sales department.
- Cultivate a culture of excellence within the sales team by setting clear expectations and prioritizing professional development opportunities.
- Develop short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
DIRECTOR of ECommerce
Torani
08.2021 - 05.2023
- Created and communicated future vision, defining omni-channel and D2C strategies, 5-year digital roadmap, and supporting organizational design to build a best-in-class digital experience that drives brand loyalty across D2C and omni-channel touchpoints.
- Developed omni-channel brand positioning, pricing, and product assortment strategies for consumer.
- Hired team to support long term product and consumer experience vision.
- Analyzed data to effectively manage D2C, Pureplay, and B2B initiatives resulting in 20% growth annually.
- Increased online sales by implementing effective e-commerce strategies and optimizing website features.
- Developed comprehensive marketing campaigns for improved brand visibility and customer acquisition.
- Improved user experience with the implementation of responsive web design and intuitive navigation.
DIRECTOR OF STRATEGIC CUSTOMER DEVELOPMENT
Torani
07.2018 - 12.2021
- Developed and launched a new clean label line in collaboration with marketing team and commercial chain restaurant customer, achieving target revenue objectives within the first year of launch.
- Developed and successfully executed non-commercial food strategy from the ground up which led to partnerships with halo customers, Google and Stanford.
- Developed, led, and executed new operator strategy, identifying key accounts, leveraging fine-tuned value proposition, and boosting revenue 15% in 2019.
- Drove key partnership strategies, resulting in a 30% YOY growth in strategic accounts through the development and negotiation of mutually beneficial agreements with major industry players.
- Enhanced team collaboration through regular communication, goal setting, and performance coaching.
Head of Strategic Channel Partnerships, B2C
eBay
08.2015 - 07.2018
- Built and executed the strategy to grow eBay's B2C partner program, exceeding $2.5M in annual GMV.
- Directed a team of three-channel partner managers and led cross-functionally to leverage marketing, product, and seller experience teams to execute strategy, recruiting new partners to sell on eBay and leading to seller growth.
- Negotiated partnership agreement with ChannelAdvisor, the B2C SaaS partner who enabled enterprise sellers to scale on the platform.
- Arranged deal that facilitated the launch of eBay Marketplace Integration on Shopify, simplifying the sales process with product, order, inventory, and price management seamlessly combined in one tool.
- Deal generated $200M in GMV in year 1
- Promoted from Manager to Head in October 2017.
- Skilled at working independently and collaboratively in a team environment.
INCUBATION ACCOUNT MANAGER
eBay
08.2015 - 11.2015
- Scaled enterprise seller accounts, creating account plans and schedules, and offering post-integration care to sellers.
- Coordinated with clients to gather requirements and collaborated with the marketing team to ramp up sales.
- Streamlined eCommerce integration processes for enterprise sellers, resulting in a 30% decrease in average setup time for onboarding to the eBay marketplace, thereby accelerating revenue generation.
CHANNEL BUSINESS DEVELOPMENT, REGIONAL MANAGER
Starbucks Coffee Company
01.2012 - 08.2015
- Grew with company from Business Development Manager to Western Mountain Regional Manager, valued at $143M.
- Directed team of eight high-performing business development professionals within six states for three lines of business.
- Negotiated Master Licensing Agreements for new licensees from college and university, healthcare, lodging, recreation, grocery, and military sectors.
- Cultivated key business relationships and managed premier accounts.
- Set sales and profit objectives for new and existing foodservice and franchised stores business, with more than 100 franchised stores, 1000 foodservice accounts, and 75 office coffee operators.
- Coached and developed team members in sales, customer service, and contract negotiation skills.
- Spearheaded strategy for MGM Resorts account, the region's largest customer, representing $40M+ in annual revenue.
- Launched La Boulange food program in 21 franchised stores, generating 25% increase in YoY revenue and negotiated new franchise store development, leading to $7.5M additional revenue.
- Achieved top 2% business unit performance in 2014.
MARKET MANAGER & TERRITORY MANAGER
Starbucks Coffee Company
06.2005 - 01.2012
- Led team of territory managers and account service managers in achieving consistent revenue growth, creating new target account plans.
- Negotiated long-term contracts that cemented beneficial relationships with accounts across multiple segments.
- Built relationships with key account contacts and ensured positive communication patterns.
- Streamlined account onboarding and sales processes.
- Coordinated with representatives to close sales leads.
- Drove execution on regional sales plans to reach target sales goal of $23.98M.
- Increased revenues YoY through expanding on portfolio sales and engaging new businesses, including securing a $550K multi-unit business in 2011.
Education
BA - SOCIOLOGY -
Randolph Macon College
Ashland, VA06.1993
Skills
- Sales Strategy
- Revenue Generation
- Team Leadership
- Sales Funnel Management
- Business Development and Planning
- Goals and Performance
- Sales and Financial Forecasting
- Digital Strategy and Execution
- Channel Partnerships
- Cross-Functional Collaboration
Projects
Lead Mentor, She-Can, 01/01/19, Present, Led a team of six mentors equipping one low-income woman from Liberia with the education and skills needed to become a leader., Mentored Liberian student through college in the United States and supported cultural and learning transition., Guided a mentee through the complex internship application process, leveraging strategic advising and interview coaching techniques, culminating in acceptance to competitive internships in Liberia and Paris.
Timeline
Vice President of Sales
West Paw
05.2023 - Current
DIRECTOR of ECommerce
Torani
08.2021 - 05.2023
DIRECTOR OF STRATEGIC CUSTOMER DEVELOPMENT
Torani
07.2018 - 12.2021
Head of Strategic Channel Partnerships, B2C
eBay
08.2015 - 07.2018
INCUBATION ACCOUNT MANAGER
eBay
08.2015 - 11.2015
CHANNEL BUSINESS DEVELOPMENT, REGIONAL MANAGER
Starbucks Coffee Company
01.2012 - 08.2015
MARKET MANAGER & TERRITORY MANAGER
Starbucks Coffee Company
06.2005 - 01.2012
BA - SOCIOLOGY -
Randolph Macon College
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