Salesforce
Brittney Beekman
Richmond,VA
Summary
Driven, self-directed property management professional. Background in leasing and marketing with demonstrated success in developing and implementing strategic approaches to drive market growth. Strong communicator with natural leadership talent and high energy.
Overview
8
8
years of professional experience
Work History
General Manager
American Campus Communities
Richmond, VA
10.2021 - Current
- Hands-on management of operations, maintenance, leasing, and marketing to preserve and increase the value of 160 units
- Evaluate and monitor all vendor contracts
- Develop and administer complete and accurate annual budgets
- Prepared specifications, solicited bids, and approved contracts for building services.
- Analyzed operational information for impact on NOI, identified trends and recommended appropriate adjustments.
- Boosted occupancy from 30-40% by leveraging market knowledge and successful promotional marketing strategies
- Trained and oversee a staff of 11 employees
- Planned marketing initiatives and leveraged referral networks to promote business development.
Area Leasing and Marketing Manager
American Campus Communities
Richmond, VA
05.2019 - 10.2021
- Responsible for the development, coordination, and implementation of the strategic marketing plan to ensure maximum occupancy and rental rate growth of all communities
- Overseeing all leasing and marketing operations for 4 communities with a total of 1,250 beds
- Created and implemented traditional marketing campaigns
- Updated web pages and social media profiles with engaging and current content
- Also oversee a team of social media pros to ensure engagement on platforms such as: Facebook, TikTok, Instagram, and Twitter
- Skill using Spinklr platform
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content
- Researched market competitors to identify potential new products and service opportunities
- Optimized marketing approaches to capitalize on new market trends and capture new customer groups
- Analyzed weekly leasing reports and foresaw occupancy trends
- Executed updated marketing plans to increase branding exposure, customer traffic and sales
- Supervise the planning, preparation, and implementation of marketing and leasing activities/events, including but not limited to: renewal and resident events, on-campus marketing, orientation marketing, housing fairs, open houses, corporate/nationwide competitions, and general marketing within the community
- Have an in-depth and current working knowledge of all aspects of the designated market(s), and utilize that knowledge to make recommendations about the overall approach and/or necessary adjustments of the Strategic Marketing Plan through the lease-up
- Review of leasing and marketing systems management to include but not limited to, leasing and marketing systems, social media management system, and Market Survey and collaborate when necessary with the Regional Manager and/or on-site managers to ensure accurate information and necessary updates
- Planned and executed strategic marketing campaigns, encompassing powerful visuals for on-site promotions and rich digital content for online advertising assets
- Worked closely with VCU Athletics to implement a Sports Marketing Contract that included in-game promotions, marketing campaigns, and brand awareness for both parties.
Assistant General Manager
American Campus Communities
Richmond, VA
02.2019 - 05.2019
- Collaborated with property managers to keep units ready for new tenants and oversee smooth moves
- Ran background checks on potential tenants to evaluate criminal records and credit statuses
- Wrote and filed reports each day on current leasing activities
- Provided potential tenants tours of properties
- Trained staff on compliance, policies and procedures to maximize success
- Oversaw daily operations, maintenance and administration of various properties
- Managed all day-to-day activities involving tenants, subcontractors and property management
- Created staff schedules in response to community needs.
Leasing Manager
American Campus Communities
Richmond, VA
08.2016 - 02.2019
- Collaborated with property managers to keep units ready for new tenants and oversee smooth moves
- Marketed and advertised vacancies on media and advert channels to attract potential tenants
- Ran background checks on potential tenants to evaluate criminal records and credit statuses
- Wrote and filed reports each day on current leasing activities
- Provided potential tenants tours of properties
- Trained staff on compliance, policies and procedures to maximize success
- Oversaw daily operations, maintenance and administration of various properties
- Collected and maintained careful records of rental payments.
Education
Associate of Science - Business Marketing
Pitt Community College
Skills
Corporate marketing background Digital marketingundefined
Timeline
General Manager
American Campus Communities
10.2021 - Current
Area Leasing and Marketing Manager
American Campus Communities
05.2019 - 10.2021
Assistant General Manager
American Campus Communities
02.2019 - 05.2019
Leasing Manager
American Campus Communities
08.2016 - 02.2019
Associate of Science - Business Marketing
Pitt Community College
Software
Excel
Microsoft 365
Nexus
Banner
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